All posts by Shivam Verma

Shivam Verma, Co-Founder and CTO at Chat360, is a seasoned technology leader, boasting a wealth of experience in product development, architecture, design, data engineering, reporting systems, and team building. Armed with a Bachelor's in Technology in Computer Science and Engineering from the prestigious Indian Institute of Technology, Jodhpur, Shivam is dedicated to driving technological innovation and excellence. His journey is marked by a profound passion for crafting exceptional products and tackling real-world challenges through advanced technology and superior software engineering practices. At Chat360, Shivam has played a pivotal role in providing AI-Powered Tech solutions to industry leaders in the B2B domain, onboarding renowned clients both in India and overseas, solidifying the company's footprint in the global landscape. Shivam's expertise extends to the realms of Generative AI and Conversational AI. Under his leadership, Chat360 has developed and evolved an AI-powered SaaS product that empowers enterprises worldwide to generate digital revenue more efficiently, significantly reducing the Cost Per Lead and maximizing conversion rate. Beyond technical proficiency, Shivam is recognized for his exceptional leadership skills. He actively engages in training and mentoring new and existing team members, infusing an analytical and logical approach to design tailor made products that meet the unique needs of diverse industries. His ability to provide optimistic solutions reflects a commitment to driving success in the technology domain. Shivam stands as a driving force in the technological landscape, leading Chat360 to new heights with a focus on cutting-edge solutions, client satisfaction, and team development.

Customer Support

Human Communication VS Customer Service Automation

Shivam Verma

Communication is the most important thing in any business. Good communication can help you to build a strong relationship with your customers and your employees.

However, it is not always easy to communicate with people; sometimes, they don’t understand what you want from them or they just don’t want to talk to you at all.

That’s where automation of communication comes in: it helps to make it easier by automating repetitive tasks like responding to customer questions or sending email newsletters.

But how does it work? And what’s the difference between human-based communication and customer service automation?

If you’ve ever had to deal with a customer service representative through email or phone, you’ve probably wondered how to tell if they’re a person or a bot.

The reality is that it’s not always easy to tell the difference between human and automated interaction, but there are signs you can watch for. Here are some ways automated bots and humans differ from each other.

Top 3 Differences for Human Communication Vs Customer Automated Service

In many ways, humans are less reliable than automation. Humans make mistakes.

They’re not consistent or predictable, as they can change their minds depending on the situation or their mood and feelings at the time.

Also, they’re susceptible to external influences like emotions and environmental factors that might cause them to behave differently than normal. Some important differences between human communication and customer automated service are as follows:

1. Stronger Possibility of Mistakes in Human Communication

Humans are more prone to making mistakes. They aren’t always consistent, reliable, or motivated.

For example: If a human is working on your customer service ticket and you don’t get exactly what you want the first time around, they may not be able to fix it right away—they may have an off day or be too busy with other tasks.

While in customer service automation offered by Chat360, you can easily have the chatbot respond to your customers in a fraction of the time.

This is especially helpful if you have a high demand for customer service, or during peak hours when you don’t want customers to wait for an answer.

Additionally, since it’s programmed with algorithms and rules that execute on their own, you know exactly how long it will take the bot to respond to each message received.

A human may be able to give an approximate response time based on how many messages they’ve already responded to that day.

2. Accelerated Turnaround Times in Automation

One of the main reasons automation is better than human customer service is because it can respond faster.

When you’re waiting to receive a response from a human, many factors could slow down your service.

For example, if your call goes to voicemail or if you have to leave a message for them to call back and then wait for them to do so, this can take some time—and even more, if they aren’t reachable by phone at all times of the day.

Automation also has its version of “fast” responses: automated messages!

Automation can be programmed to respond faster than humans, and it doesn’t matter if you’re open 24/7 or not—the bot will always be available for questions and concerns.

3. Computer Systems Lack Emotional Intelligence

It’s important to understand that empathy is not a part of the automated service process.

The reason for this is simple: empathy is a human emotion, whereas customer service automation is designed as an impersonal process.

Your goal should be to create a system that is as human-like as possible while remaining automated.

For example, If you’ve called customer service and gotten an answer to your question from an actual person who could empathize with your situation and help explain some of the details in more depth than just “yes” or “no”, then it was likely because they were using their time to help you out.

The problem with customer service automation is that it doesn’t have this flexibility. Instead, it’s designed to follow a certain set of rules to provide the most efficient response possible—which means that empathy may not always be a part of the process.

Advantages of Automated Customer Service with Chat360!

Automation is actually cheaper and more consistent than human communication.
Turn around times are faster because you don’t have to wait for that one employee who was absent from work.
Automation also means less overhead costs: no wages, no benefits (other than perhaps some initial development cost), and when something goes wrong there’s no one for whom you have to account for their actions.
The computer simply tells you what happened and gives an option on how to proceed with your complaint/request/issue.

Our Chat360 automated bots will provide better consistency and also allows businesses large or small access to advanced customer service tools such as sentiment analysis which can help them improve their products based on customer feedback across multiple channels including social media sites like Twitter & Facebook or even text messages sent directly through Whatsapp.

To Conclude:

While automation may seem like the better option for customer service, some downsides should be considered. Humans are also more vulnerable to mistakes when working under pressure or stress.

There is no need for empathy in automation, as the computer does not have to deal with a person’s emotional state or mood.

With all this in mind, it’s important not only to consider whether or not your business needs a live chat feature but also what type of customer service experience you want them to have while using it!

Suggested read: Humans Vs Chatbots

FAQs Related To Customer Service Automation Examples

- What kinds of services are automated?

Ans. Portals for self-service and knowledge bases, Canned responses, often known as standard email responses, Chatbots, virtual assistants, and live chat, using machine learning and artificial intelligence.

- What may be enhanced by service automation?

Ans. Automation can enhance the performance of service assets, as well as service utility and warranty. The capacity of automated resources can be changed with ease. Since they don’t require human interaction, they can be accessed outside of regular business hours or time zones. Systems that are automated can be evaluated and enhanced.

- Customer experience automation – what is it?

Ans. Automation of the customer experience (CX) refers to any technology that helps customers with routine tasks, occasionally taking the place of human interaction, to enhance customer interactions.

Further, read:

Inbound Customer Service Vs Outbound Customer Service

Tactics for Restaurant WhatsApp Bot

Shivam Verma

A software program or service miming human-to-human interactions is called a chatbot. Artificial intelligence and machine learning are typically used to accomplish this, enabling the WhatsApp chatbot to understand human user communication and respond in a manner that appears intelligent.

In light of this, a restaurant chatbot is a service that enables customers to submit inquiries or requests without requiring a member of the staff to get back to them. Restaurant chatbots are explicitly created with restaurant patrons in mind and respond to the most frequent questions in a suitable manner.

Smart tactics for Restaurant Chatbots:

Make Your Chatbot Answer the Customer Queries for You:

As per a report from HubSpot Research, when it comes to customer service, 90% of customers consider an “immediate” response to be essential or very important. 60% of customers define “immediate” as less than 10 minutes. Therefore, you cannot ignore direct messages and spend hours each day manually responding to the same queries. However, a chatbot can complete it automatically.

By giving your staff more time to concentrate on other objectives through FAQ automation, you can increase office productivity. Additionally, because people feel more valued when they receive prompt responses, the brand’s response rate and customer engagement increase.

All common inquiries in your restaurant, bar, coffee shop, food truck, or food delivery service can be resolved by a well-designed restaurant chatbot. This can be accomplished using pre-set questions and answers or by utilizing artificial intelligence to respond to open-ended queries. Therefore, it follows that the process of learning about your company’s offerings in the food industry will be easier and friendlier if you do so.

Use Chatbots to Take up Orders Online and Provide Payment Pathway:

You can interact with your customers and take orders online using a chatbot with 100% accuracy. Additionally, you can integrate the chatbot for your restaurant with POS software so that customers can order and pay using the same interface. The place where your customer pays for goods or services at your store is known as the point of sale, or POS. This system enables your company to accept payments from clients and manage sales.

Suggest Menu Items Using Chatbots:

Assume your visitor is looking for dinner on your website. Then, a chatbot appears, asking if it can assist them and displaying some food recommendations in menu card format. The customer can then pick and choose what they want and order it directly from the bot.

Restaurant chatbots can also recognize returning customers and advise the visitor based on previous purchases. A bot can recommend dishes that a customer may not be aware of, or the best drink to pair with their preferred meal. All of this can help them become more familiar with your restaurant.

Simplify the Process of Food Ordering:

Food ordering automation is simple and quick. You can enable customers to place orders with your restaurant on a Facebook page or through the chat window on your website by conversing with the chatbot. It’s a great option for customers who don’t want to call you or use an additional mobile app to place an order.

Chatbots can provide clients with delivery status updates, allowing them to know when their meal will arrive at their table. To alleviate any concerns, you can implement a delivery tracking chatbot and provide customers with up-to-date delivery information. So, if you provide takeout services, a chatbot can immediately respond to food delivery questions from your customers.

Follow-up and Managing Reputation:

Two crucial aspects of the restaurant industry are follow-up and reputation management. A restaurant chatbot can be designed to communicate with customers and ask them questions about their experience, their thoughts on the food, and what they liked and didn’t like.

This follow-up can also be used in conjunction with a larger reputation management strategy. Restaurant chatbots can be designed to send communication to customers asking them to write reviews or submit feedback, which can then influence other customers who look for reviews before booking a table at a restaurant.

Collect Crucial Feedback:

Reviews are crucial to the modern consumer. They now make restaurant choices based on feedback that previous diners. It is important for restaurants to get some positive ratings on different review sites as well as on your Google Business Profile.

A restaurant feedback chatbot can help you with that. It can send automatic reminders to your customers to leave feedback on third-party websites. It can also finish the chat with a client by sending a customer satisfaction survey to keep track of your service quality.

Simplify the Chatbot Design Process:

Instead of turning to design your restaurant chatbots using extensive coding, you can turn to the likes of. This is certainly a smart tactic as it is quite user-friendly, easy and just requires you to sign up and customize the chat flow using drag and drop builder.

Restaurants Benefit Through Chatbots:

Restaurants stand to benefit greatly from AI technology. Restaurants will be able to better serve their tech-savvy customers, increase margins, and meet their demands by expanding the use of already-existing technologies like chatbots. Success depends on a proper strategy put forward to maximize the potential of chatbots.

Chatbot

How To Setup Chatbot In Shopify E-Commerce Website

Shivam Verma

Shopify is one of the most popular e-commerce platforms, assisting many businesses around the world to go online by creating their marketplace. More than 1.3 million suppliers utilize it worldwide as per Unite.shopify.com.

While the client is the center of the eCommerce business, it is crucial to have efficient customer engagement to improve total sales and improve customer experience.

Here’s where Shopify Chatbots come into their own.

In order to respond to client inquiries and turn them into active sales, chatbots have been crucial. Without automation, AI, and chatbots, it is impossible to keep up with the ever-increasing volume of clients in e-commerce companies and the limited personpower available.

How does Shopify Works?
Shopify is an eCommerce platform that lets users build online stores. This platform allows users to sell their products on the internet. Users can also accept payments, ship items, market themselves, and engage customers with Shopify.

As per a report from Sleek note, Shopify App Store is used by 87% of merchants around the world. No wonder, it is a popular eCommerce platform that powers millions of online stores worldwide. Inventory management, product listings, payment processing, shipping options, analytics tools, marketing automation, SEO, social media integration, and other features are available.

Reduce Labor Cost:

Chatbots cost nothing to engage with. These bots take care of work that would otherwise need paid staff members or expensive software platforms.

24/7 Support:

You get always-on support without the need for a 24-hour support team. You can capture and engage leads at any time of day or night by adding a virtual rep to your team. Your bot will then forward them to your human associates at the appropriate time. Even when your human workforce is absent, chatbots work around the clock to provide sales and customer service.

Instant support to help convert more Shopify potential customers:

Immediate Response To Potential Customers:

If questions are not answered quickly, the majority of shoppers will abandon their carts. Customers want answers now, not later, and you can empower them by responding to their inquiries about sizing, product care, returns, lead generation, and other topics.

Chatbots answer customer questions in real time, allowing them to solve problems quickly and efficiently. It assists retailers in improving customer satisfaction, increasing sales funnel, meeting sales targets, reducing customer support tickets, and lowering churn rates.

What Type Of Chabot Should You Design For The Shopify Store?

It is critical that we design our chatbot in such a way that it can meet the majority of your needs under one roof:

The obvious choice is conversational chatbots. Give your customer the comfort of a conversation while assisting you in reaching your peak productivity. A well-designed chatbot can even provide zero contact resolution, which means no human intervention is required.

Assist bots are critical for optimizing internal processes. They can keep track of your data and assist you in better assisting customers, protecting your store from bot attacks, and so on. These bots are excellent for team scaling. You can relax knowing that assist bots will provide security and insights into your business without you having to lift a finger.

Create a Shopify Chatbot in just 7 Steps, Without Coding!

Building chatbots don’t always require extensive coding. Chatbots can be designed and built quite easily using the likes of Chat360. You can create a chatbot and employ it on platforms like Shopify with ease.

You just have to do the following:

1. Initially, you have to sign up with Chat360.

You need to log in to the Chat360 or create a new account if not already registered to access the Chatbot building platform.

2. Once you are logged in, head over to the ‘Bots’ section, you can see at the upper right end of the screen.

3. Click on the “Add New Chatbot” option present on your dashboard’s right. To construct your chatbots using Chat360’s customizable, select “start from scratch.”

4. Create Your Own Bot Using a Simple Drag and Drop Builder.

You can also reach out to us in case you need any assistance to create your Shopify Chatbot.

5. You can also do customization to your chatbot, which could be changing color, text boxes, chatbot image, etc in this section.

6. The next step is crucial where you have to integrate the code to the backend of your shopify website, in order to integrate the chatbot. To get this code, you need to put your website’s domain name and publish it, a new code will appear in the black box, all you have to do is add this code to your website with a web developer assistance.

7. Test you Shopify Chatbot on you website.

Turn To Chatbots To Accelerate Your Store And Business:

You are always on call as a small business owner. Every day, you make difficult decisions to put out fires. However, this does not have to come at the expense of your customers. Furthermore, you need satisfied customers to propel your company forward. So, pick a powerful, intelligent chatbot that can grow with you. A bot that you and your customers can always rely on for assistance.

The only way to stand out from marketplaces and retail behemoths is through automated support and fulfillment. Using chatbots, you can shorten your sales cycle time, provide high-speed customer support for common use cases like order tracking, refunds, and cancellations, and create exceptional customer experiences.

You can always reach out to us in case you need any assistance to create a Chatbot for your Ecommerce website, schedule a demo today!

Facebook

How to use Facebook Messenger Chatbot for Business

Shivam Verma

Facebook chatbots have come a long way since Facebook first allowed developers to create Facebook Messenger bots in 2016. Chatbots have come a long way as well and have become a main-stay currently.

Chatbots are now the go-to tool for boosting marketing, accelerating growth and revenue, and providing fantastic customer service. A marketing chatbot deployed in Facebook Messenger has a wide range of functionality, and marketing bots have a direct impact on increasing your bottom line.

What is Facebook Messenger?

Facebook Messenger is a well-known messaging platform and app. Text messaging, voice, and video calls are all supported by the platform (including group video calls). Users can customize their experience by choosing from a variety of chat themes, stickers, and custom reactions with avatars. With 1.3 billion users, Facebook Messenger is the world’s fourth most-used social platform, according to the Digital 2021 Global Overview Report.

Messenger is also a popular customer service channel for brands with a Facebook presence. Businesses can use it to answer customer questions or as a channel for advertising. Anyone with a Facebook account and an internet connection can use Facebook Messenger for free.

What is a Facebook Messenger Chatbot?

A messenger chatbot is a piece of software that communicates with humans using artificial intelligence. When using artificial intelligence, a bot is programmed to understand questions, provide answers, and assist people. A Messenger bot operates by communicating in live artificial intelligence-driven conversations via the Facebook Messenger app, which you can configure for any aspect of your business and marketing.

Chatbots have continued to develop and provide options and functionality for the Facebook Messenger Bot over the last four years. As per Statista Facebook Messenger now has over 1.2 billion active users, and the platform has been used to create over 300,000 bots.

Need for Facebook Messenger – Statistical Study:

More than 70% of respondents to a Facebook survey are known to have said they anticipate being able to message businesses for customer service. Furthermore, more than 59% anticipate messaging businesses in order to make purchases.

According to a Facebook research survey, people use Facebook Messenger as follows:

More than 81% of respondents send messages to companies inquiring about their goods or services.

75% of respondents ask businesses for help via message.

In order to make a purchase, more than 74% of respondents message businesses.

Facebook Messenger Can Be Used in a Variety of Ways

There are several key use cases for Facebook Messenger to consider:

What Are The Ways In Which You Can Use Facebook Messenger:

Respond to customer inquiries about your products, services, or company:

Someone may contact you to inquire about pricing, business hours, or any associated aspect. Answering these questions quickly can mean the difference between a sale and a loss.

Drive Conversions Proactively.

Facebook has some outstanding native features, which we’ll look at further down, that allow users to do things like book appointments with businesses. You can use these features to generate leads and actively drive sales. Chatbots can also be useful in this situation.

Benefits of Facebook Messenger Chatbots for Business:

How To Use Facebook Messenger Chatbot For Business

Offers Seamless Customer Service:

Customers expect 24-hour availability and despise being put on hold. They also ask many of the same questions repeatedly (and again). If you spend a lot of time assisting customers with tracking deliveries, checking your return policy, or scheduling appointments, a little automation will go a long way. Customers will have access to the information they require even if they are unavailable. They will save time by receiving instant responses to their questions, and you will save time by allowing your Facebook Messenger chatbot to answer simple questions.

Reach Out To Customers:

When someone reaches out to you on Facebook Messenger, it creates an opportunity for your business to follow up through a conversational bot. Each message exchanged is a chance to learn valuable information about a customer that can help build a long-term relationship. Once your business in the form of a chatbot has responded to an initial message, there are several reasons why you might want to re-contact this customer in the future.

Automate Sales:

A Facebook Messenger bot can generate sales with the right script. Personalized recommendations, lead qualification, and upselling are all possible with conversational commerce. Your bot can identify potential customers’ needs, ask basic questions, provide inspiration, and direct high-quality leads to your human sales team as it greets them.

How To Build Facebook Messenger Chatbots With Ease?

Building a Facebook Messenger bot does not need any form of extensive coding. All you have to do is:

Go to the Chat360 page and login or create an account.

Select Build the bot from scratch or use templates from the Select Bot Type dialogue box.

Choose the platform for which you want to build your chatbot, such as Facebook Messenger.

You are now in the chatbot development space. You must drag and drop the options from the left-hand panel to create your chat flow.

Following the creation of the chat flow, proceed to the next phase, ‘design,’ where you can choose the colors, theme, and User Interface, as well as make other changes to make your chatbot look more appealing.

Integration:

Furthermore, Chat360 has scope for integration with Facebook Pixel. You will be able to measure the effectiveness of your advertising campaigns and use the data collected by Facebook Pixel to ensure that your ads are being shown to the right people. This will prove to be helpful for your business and growth on the basis of learning from the analysis of necessary data collected.

How to Promote Your Facebook Messenger Chatbot?

Once you’ve created your Facebook Messenger chatbot, you’ll need to plan how you’ll use and promote it. Here are some tried-and-true strategies for doing both:

Create a Facebook Messenger button for your website and Facebook page:

Customers and prospects can connect with your chatbots with a single click by placing a button on your website or Facebook page. If your site is powered by a CMS (content management system) such as WordPress, Facebook will provide you with appropriate embed codes for your landing page. Alternatively, you can use plugins.

Create specific landing pages.

Dedicated landing pages can assist you in connecting with more customers through Facebook Messenger. A landing page is a simple, targeted web page that directs visitors to a single goal.

Automation Is On The Rise! Turn To Messenger Chatbots!

Automation is tipped to be a main-stay as technology progresses constantly. In the context of Facebook Messenger bots, the technology reduces the need for human input, allowing your team to focus on higher-value tasks. Chatbots, on the other hand, are programmed to remain true to your brand, which means they allow customers to connect with brands in a very human, personal way while also allowing your business to grow through automation.

Further, read:

How to set auto reply in Facebook messenger?

Chatbot, Website

How to Integrate Dialogue Flow Bot to WordPress Website?

Shivam Verma

Websites play an essential role in converting potential customers into sales. Businesses have realized that by incorporating chatbots into their websites, visitors stay engaged for much longer, significantly improving conversion rates.

Chatbots are also excellent resources for gathering and disseminating relevant information. Furthermore, because simple business processes can be automated without sacrificing human resources, this is a cost-effective way of generating online value. Natural language processing has been used extensively in the development of conversational chat and voice assistants that serve as virtual customer service representatives for mobile and web applications.

What Is Dialogflow And Why Is It Effective?

Dialogflow is a platform that makes it easier to create and design a natural language processing conversational chat assistant that can accept voice or text data when used from the Dialogflow console or an integrated web application. Dialogflow’s goal is to abstract away the complexities of developing a Natural Language Processing application and provide users with a console where they can visually create, design, and train an AI-powered chatbot. The following are reasons why chatbots based on Dialogflow are effective:

Simple Multi-Channel Integration:

Dialogflow integrates with the most popular messaging apps, including Facebook Messenger, Slack, Twitter, Kik, Line, Skype, Telegram, Twilio, and Viber, with a single click. Even some voice assistants, such as Google Assistant, Amazon Alexa, and Microsoft Cortana, are affected.

Usage of Natural Language Processing:

Dialogflow can provide a better user experience with NLP than some platforms that work on predefined questions, such as Chat360. DialogFlow Agents excel at natural language processing (NLP).

Operation Mechanism of Dialogflow Chatbots:

A user sends a text message or a voice message.
The message is transferred to Dialogflow.
The message is classified and matched to the appropriate intent (Intents are defined manually by developers in Dialogflow)
For each intent in the fulfillment, we define the following actions (Webhook).
When Dialogflow detects a specific intent, the webhook will use external APIs to search for a response in external databases.
The external databases return the necessary information to the webhook.
The intent receives a formatted response from the webhook.
Intent generates actionable data based on various channels.
The actionable data is routed to the output Apps/Devices.
The user receives a text, image, or voice response.

How Does Chatbots And Specifically Dialogflow Chatbots Fit In WordPress?

In general, chatbots should be a stunning addition to WordPress websites. Chatbots can function 24/7. They can address users’ questions and needs within seconds, and direct them to the right person when they require assistance from sales or support staff. This makes them extremely effective for collecting and prioritizing leads, directing visitors to helpful resources, personalizing the browsing experience, and even reducing employee workloads by handling all of the tasks.

Even more, Dialogflow chatbots can especially prove to be game changers for WordPress websites. Dialogflow saves developers time by making the coding process easier. The system includes an inline code editor where developers can complete all code-related tasks. With this, their agents can be connected to their applications through Cloud Functions or on-premise.

Importance of Chatbots for WordPress Blogs

Chatbots are an excellent way to begin collecting data for your blog. With this data, your content strategy will be tailored to provide solutions to your readers and answers to their questions. The ability to collect data on the exact questions they are asking will allow you to align your content marketing strategy using your readers’ words rather than your own. Because you are now speaking in their language, you will be able to connect with them more effectively. As per a report from Juniper Research, Businesses and consumers will save a total of 2.5 billion hours by 2023 by utilizing chatbots. Usage of chatbots in WordPress brings a whole new way for

Creation And Integration Of A Sample Chatbot In WordPress (With Reference To Chat360)

If you’re familiar with Python coding, you can use it to create your chatbot using Facebook’s API. But wait, you can easily create a Facebook chatbot without any coding knowledge.

Step 1: Go to the Chat360 page and log in or create an account.

Step 2: Select Build the bot from scratch or use templates from the Create New Bot menu.

Step 3: Choose the platform for which you want to build your chatbot, such as Facebook Messenger.

Step 4: You are now in the chatbot development space. All you have to do is drag and drop the options from the left-hand panel to create your chat flow.

Step 5:Following the creation of the chat flow, proceed to the next phase, ‘design,’ where you can choose the colors, theme, and User Interface, as well as make other changes to make your chatbot look more appealing.

Now that you have a Facebook chatbot created, you can integrate it with WordPress. The use of a plugin is the simplest way to accomplish this, like the case of WP chatbots. This plugin is incredibly easy to set up compared to others. Then, navigate to the new WP-Chatbot tab on your WordPress dashboard after installing and activating it. You must first enter your chatbot’s Facebook App ID and the corresponding Page ID.

Whether or not you used a third-party service to build your chatbot, the procedure for locating and entering these IDs is the same. Additionally, WP Chatbot for Facebook Messenger lets you choose the default color for your message screen and how your bot should welcome guests. Change the Minimized setting that appears at the bottom to Default. When someone visits your website for the first time, this will configure your WordPress chat bot to expand. When they close it, it will be minimized on subsequent visits. That completes all of the plugin’s settings, so go ahead and click the Save Changes button to see the results. The integration with WordPress is done and you can test your Facebook chatbot through WordPress.

Integration Of Dialogflow Based Chatbot In WordPress:

1. Create the chatbot agent.
2. Use the Small Talk Toggle to set up conversations in chat and on the phone.
3. Select a customizable pre-built agent with various knowledge areas by going to “Prebuilt Agents”. You will be able to have the entities and intents built in this way.
4. Go to Integrations in Dialogflow’s left panel and select Dialogflow Messenger (Beta). When a window appears, you can take the code.
5. For a preview of how it would appear on your website, click “Try It Now.”
6. Enter the code on your WordPress website by going there. The bot has been successfully integrated into WordPress.

Turn To Chatbots And Integrate Them Into Your Sites!

If you use live chat on your website, you will most likely receive a large number of inquiries. The more messages you have to respond to, the more time it will take up. In short, using a chatbot is an efficient way to handle simple customer questions. Integrating your chatbot with the WordPress website can be a very good idea indeed. And it just takes a matter of a few steps.

Further, read:

LeadSquared and Chat360 WhatsApp Chatbot Integration Benefits

Chatbot

NLP Chatbot: Ultimate Guide 2022

Shivam Verma

Modern chatbots are stylish and sophisticated. In fact, they can even feel human thanks to machine learning technology. To offer a better user experience, these AI-powered chatbots use a branch of AI known as natural language processing (NLP). These NLP chatbots, also known as virtual agents or intelligent virtual assistants, support human agents by handling time-consuming and repetitive communications. As a result, the human agent is free to focus on more complex cases and call for human input.

To keep up with consumer expectations, businesses are increasingly focusing on developing indistinguishable chatbots from humans using natural language processing. According to a recent estimate, the global conversational AI market will be worth $14 billion by 2025, growing at a 22% CAGR (as per a study by Deloitte). Guess what, NLP acts at the forefront of building such conversational chatbots.

What is NLP?

Natural Language Processing is referred to as NLP. It is a branch of artificial intelligence that assists computers in reading and comprehending natural human language. Its primary goal is to improve human-machine interaction.

You can assist a machine in comprehending spoken language and human speech by using NLP technology. NLP combines intelligent algorithms like a statistical, machine, and deep learning algorithms with computational linguistics, which is the rule-based modeling of spoken human language. NLP technology enables machines to comprehend, process, and respond to large amounts of text in real time. Simply put, NLP is an applied AI program that aids your chatbot in analyzing and comprehending the natural human language used to communicate with your customers.

How Does NLP Fit in the World of Chatbot Development

NLP enables chatbot developers to carry out tasks like intelligent tasks like:

Automatic recommendations – used to speed up the writing of emails, messages, and other texts

Translation – translating phrases and ideas instead of word for word

Recognition of named entities – used to locate and classify named entities in unstructured natural languages into pre-defined categories such as organizations, persons, locations, codes, and quantities.

Relationship extraction– The process of extracting the semantic relationships between the entities that have been identified in natural language text or speech.

Sentimental Analysis – helps identify, for instance, positive, negative, and neutral opinions from text or speech widely used to gain insights from social media comments, forums, or survey responses.

Speech recognition – allows computers to recognize the spoken language, convert it to text (dictation), and, if programmed, take action on that recognition.

Topical division – automatically divides written texts, speech, or recordings into shorter, topically coherent segments and is used in improving information retrieval or speech recognition.

Operation of Chatbots using key NLP techniques

It’s time to really delve into the details of how modern NLP-based chatbots operate. Tokenizing, normalizing, identifying entities, dependency parsing, and generation are the five main steps required for the chatbot to read, interpret, understand, formulate and send a response. Let’s look more closely in order:

Tokenizing: The chatbot begins by slicing text into small pieces (also known as “tokens”) and removing punctuation.

Normalizing: The bot then eliminates irrelevant information and changes words to their “normal” counterparts, such as by making everything lowercase.

Identifying Entities: Now that all of the words have been normalized, the chatbot tries to determine what kind of thing is being discussed.

Dependency Parsing: In the following step, the bot determines the function of each word in the sentence, such as noun, verb, adjective, or object

Generation: Finally, the chatbot generates a number of responses based on the information gathered in the previous steps and chooses the best one to send to the user.

Ways to consider and build NLP Chatbots

Global Conversational Ai Market Will Be Worth $14 Billon By 2025

Logic in Business Analysis:

This step is necessary so that the development team can comprehend the requirements of our client. A team typically needs to conduct a discovery phase, research the competitive market, choose the key features of your future chatbot, and then develop the business logic of your future product before they can analyze business logic.

Right Tech Stack:

The following technologies are the most popular and widely used in the chatbot development tech stack:

Python is a programming language that will be used to create the architecture of your future chatbot.
Pandas is a data manipulation and analysis software library written for the Python programming language.
TensorFlowis a popular library for machine learning and neural network tasks.
SpaCy is an open-source natural language processing software library.
APIs to connect your chatbot to your messengers or websites.

Development & NLP Integration:

The creation of the machine learning chatbot consists of two steps: the development of a client-side bot and connecting it to the provider’s API (Telegram, Viber, Twilio, etc.). Once we are done with the development, we can add NLP to chatbots by connecting artificial intelligence.

Testing:

Once the bot is ready, we start asking the questions that we taught the chatbot to answer. As usual, there are not that many scenarios to be checked so we can use manual testing. Testing helps to determine whether your AI NLP chatbot works properly.

NLP Chatbots – Possible Without Coding?

Unfortunately, a no-code natural language processing chatbot remains a pipe dream. You must create the classification system and train the bot to understand and respond in human-friendly ways. Integration with NLP required coding. However, you create simple conversational chatbots with ease by using Chat360 using a simple drag-and-drop builder mechanism.

Why Do you Have To Integrate Your Chatbots with NLP?

Natural Conversation Enabled by Intelligent Comprehension:

It is possible to establish a link between incoming human text and the system-generated response using NLP. This response can range from a simple answer to a query to an action based on a customer request or the storage of any information from the customer in the system database.

Chatbots built on NLP are intelligent enough to comprehend speech patterns, text structures, and language semantics. As a result, it gives you the ability to understandably analyze a large amount of unstructured data. Because NLP can comprehend morphemes from different languages, it enhances a boat’s ability to comprehend subtleties. NLP enables chatbots to comprehend and interpret slang, continuously learn abbreviations, and comprehend a range of emotions through sentiment analysis.

Perform Tedious Tasks with Ease:

In order for an organization to function, many different roles and resources are deployed; however, this entails the repetition of manual tasks across various verticals such as customer service, human resources, catalog management, or invoice processing. NLP-based chatbots dramatically reduce human efforts in operations such as customer service or invoice processing, requiring fewer resources while increasing employee efficiency. Employees can now focus on mission-critical tasks and tasks that positively impact the business in a far more creative manner, rather than wasting time on tedious repetitive tasks every day.

Customer Satisfaction:

Millennials today expect instant responses and solutions to their questions. NLP enables chatbots to understand, analyze, and prioritize questions based on their complexity, allowing bots to respond to customer queries faster than a human. Faster responses aid in the development of customer trust and, as a result, more business.

When you use chatbots, you will see an increase in customer retention. It reduces the time and cost of acquiring a new customer by increasing the loyalty of existing ones. Chatbots give customers the time and attention they need to feel important and satisfied.

Analysis for Improvement:

NLP assists in structuring unstructured content and extracting meaning from it. You can quickly grasp the meaning or concept underlying the customer reviews, inputs, comments, or queries. You can get a sense of how the user feels about your products or services.

Turn to NLP-based Chatbots

The future of chatbots is promising alright. It’s amazing how intelligent chatbots can be if you take the time to feed them the data they require to evolve and make a difference in your business. Remember, NLP just makes the whole interaction process smarter.

NLP-based chatbots can help you improve your business processes and elevate your customer experience while also increasing overall growth and profitability. It gives you technological advantages to stay competitive in the market by saving you time, effort, and money, which leads to increased customer satisfaction and engagement in your business. So it is always right to integrate your chatbots with NLP with the right set of developers.

Also, read:

Chatbot Vs RPA

Customer Support

Why do you need to Automate Customer Communication?

Shivam Verma

Imagine not being able to order a pizza, book a hotel room in advance, or not being able to do anything you otherwise can with a click from your phone. That’s how automation has now made our lives easier! Customer communication is no different. Customer communication automation has paved the way for businesses to go out of their way to give impeccable customer experience.

“Customer service shouldn’t just be a department it should be the entire company.”– Tony Hesieh

Customer service has always been a priority; it is even more critical now as, with changing times, customer demands are changing too. Customers want nothing less than the best. They expect an instant response from brands, quality products, and top-notch service. The increased popularity of customer communication automation has set some standards for the market, and nothing less than that is not acceptable to customers.

The question is, why?

Why is customer communication automation in demand, and why do businesses and customers prefer it? The following statistics might help you in getting an answer.

Customer communication automation statistics

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31.7% of companies around the globe have already invested in automation for customer services. This means one-third of all enterprises throughout the world have trust in automation. (Let me tell you, the number is only increasing!)
According to a study by Microsoft in 2016, 78% of millennials expect that the customer service agent already knows about them. This showcases that customer demands are increasing; when this is what a customer expected in 2016, they certainly hope more six years later in 2022 and much more ten years later. But it is the thing about customer communication automation that makes it relevant even today or ten years later- It is highly scalable.
Chatbots can handle up to 80% of a customer’s repetitive queries. So almost 8 out of 10 times, the customer issue can be resolved without the involvement of the customer service agents.
Time is money, money is critical, and a chatbot helps save both. As per the studies, a chatbot can save up to 30% on customer service costs, and now that is a massive amount in the long run!
86% of customers expect self-service options from the brands, saving time for both the customers and the business.

Why do you need customer communication automation?

Reliable services

What does a customer need? Trust, reliable customer service, and assurance that they will be assisted by the brand whenever required. Customer communication automation helps ensure that all three are delivered to the customers. Consider chatbots, for instance; they can be trained per the business’s requirements. The dialogue flow can be curated to ensure that the customers’ needs are taken care of. A chatbot does not get affected by its emotions, never comes late to work, and connects the customer to a human agent if it cannot handle a customer query. This helps make the customer service reliable and speedy, assuring the customers that the brand is trustworthy.

Improved customer relationship

Customer relationship is the foundation of customer communication. Customer communication automation makes this foundation stronger than ever. Maintaining and nurturing the relationship with the customer is the most important factor for any business’s success. A good customer relationship is an amalgamation of consistent interaction and quality customer service, customer communication automation ensures both.

It insures that customer interaction is consistent and speedy which helps you in gaining customer’s trust. It ensures that there are no gaps in customer communication. Thus making customer relationships better.

Minimizes conflicts with customers

Everyone hates to wait! So do your customers and if your customers aren’t happy you won’t be either! Long waits to get their problems answered can upset customers. Since the technology is becoming more and more advanced every passing day the customer expects your business to accommodate it to facilitate them.

The first question every customer asks is – ‘How long will it take?’ Be it regarding a query being addressed or a problem being solved. Customers expect the turnaround rate to be lower than ever and considering the current scenario they expect an immediate response.

Customer communication automation helps you in reducing the wait time of a customer and chatbots are one of the solutions that help you do just that.

Long way to go

Customer service automation can make life easy for both the business and the customer. The more automated the tasks are the more employees can dedicate their time to complicated tasks. Similarly, customers can utilize the benefits of self-service and save themselves some time.

Customer communication automation has made the market a new place where customers can seek immediate help and businesses can be available to their customers at all times without fail. It is exactly why customer communication automation is the new normal.

WhatsApp Chatbot-What & How with Examples

Shivam Verma

WhatsApp has grown in popularity among today’s digital customers as a messaging platform. This is substantiated by the fact that 66% of consumers worldwide prefer to interact with businesses via messaging apps, as per the Mobile Messaging Report. Companies can quickly assist their customers wherever they are by deploying chatbots on platforms such as WhatsApp. The only way to survive and establish a distinction in today’s highly competitive eCommerce market is to provide excellent customer experiences.

Custom-built WhatsApp eCommerce virtual assistants are the way to cut through the marketing clutter, drive meaningful engagement with customers, and drive faster conversions. Therefore, WhatsApp chatbots are currently sought after.

Debrief About WhatsApp Chatbot:

Before understanding WhatsApp chatbots in specific, it is important to understand chatbots in general. A chatbot is generally an artificial intelligence (AI) program that can simulate human conversations by mimicking human communication patterns. It communicates with users via various messaging apps, websites, mobile apps, and phone calls.

While a WhatsApp chatbots is an extensive computer program that uses WhatsApp to automatically respond to customer questions about your products and services, share content, and send notifications about orders, payments, and shipping. To assist your customers in real-time, the response can take the form of a message, image, buttons, or video. It provides output in the form of a series of automated WhatsApp responses that mimic human conversation.

What can a WhatsApp Chatbot Do:

The best bit about WhatsApp chatbots has to be the flexibility it offers in terms of their capability. This is why you would find several examples and instances of WhatsApp chatbots in the business field. The following are the things a WhatsApp chatbot is capable of doing:

Respond to typical client questions 24/7: It can communicate just like a human agent and comprehends human language.

Automate sales by providing users with tailored recommendations.

Develop leads by gathering crucial user data like email, address, gender, country, and many other characteristics.

Use Cases of WhatsApp Chatbots in Businesses Associated Operations

Irrespective of the size of the business, the following are examples of usage of WhatsApp chatbots in business-oriented fields:

1. Lead Generation:

Lead generation is most likely the most important aspect of the sales process. With a simple click-to-chat link, you can completely automate this process and get customers to provide you with their information. When a customer initiates a conversation by sending you a message, you receive their name and phone number automatically. At this point, you have a great opportunity to include a strong Call to Action in one of two ways:

2. Product/Category Button

Use this to enable your prospective customers to receive notifications or updates via WhatsApp. Customers, for example, can sign up to receive a notification or alert when the product they want to buy is back in stock.

3. Chat Invite

With a WhatsApp chatbot, you can proactively invite your website visitors to engage in a conversation and have their questions answered.

4. Campaign Ads

Using the click-to-WhatsApp approach in all of your paid campaigns is another excellent way to acquire new customers. When prospective customers click on your Facebook or Google ad, they will be directed to a WhatsApp chat invitation, allowing you to engage them more effectively from the start.

5. Payment-Based Processing

Payment processing online is one of the most important aspects of e-commerce. Customers will quickly lose faith in the business and leave if the payment process is not secure and simple. The WhatsApp chatbot can link accounts, allowing for faster money transfers and payment processing.

Whatsapp Chatbot Offering Special Discounts

The WhatsApp chatbot can take it a step further by offering special discounts to those who have abandoned items in their cart in exchange for confirming the purchase.

6. Queries and Resolving

Customers in the digital age expect businesses to respond quickly. This could apply to any industry, including retail, banking, and logistics. It strengthens your customer loyalty game by making them feel important and valuable. Customers may now have numerous questions about your product or service. There is a chance that your audience will abandon you if you do not respond quickly.

This is where a WhatsApp chatbot comes in handy. You can use it to automate FAQs. You can create custom flows for different stages of a conversation. A WhatsApp bot can also automate your cross-selling flow without the need for human intervention.

WhatsApp Chatbots in the Healthcare Industry

WhatsApp chatbots offer new and cost-effective ways for healthcare organizations to improve service time and support customers at scale. They can handle up to 80% of repetitive queries, allowing your human agents to focus on more complex issues and escalation.

Online consultations were extremely useful during the pandemic when there were many fears and restrictions surrounding face-to-face doctor visits. Patients can easily share their symptoms and medical history with the WhatsApp chatbot, which will then refer them to the appropriate medical professional.

Doctors will also have access to important details such as the frequency and severity of symptoms in this manner. This will assist them in gaining a better understanding of the patient’s medical issues.

A WhatsApp chatbot is used to remind patients when it is time to take their medications or refill their prescriptions. This ensures that they take them on time and without forgetting, keeping them healthier and aiding in their recovery.

WhatsApp Chatbots in Banking Associated Operations

WhatsApp chatbots for Banking represent the pinnacle of data-driven insights, which are crucial in the banking sector. Companies can use chatbots to make data-driven decisions, based on the wealth of information the bots provide, to help with sales, marketing, trends, and product launches. This entails improved resource allocation, higher growth via conversational analytics, and increased customer loyalty. Bots and bot analytics aid in reducing this burn time on operations and can give crucial data and metrics more quickly, enabling your business to concentrate more on making plans for the future rather than just responding to the present.

WhatsApp Chatbots in Logistic Industries

A WhatsApp chatbot is used effectively by logistics companies for lead generation, lead qualification, quick and easy payments, assisting customers with order tracking, reminders, and notifications, two-way messaging, finding the nearest service center, easy filing for issue claims, and collecting, processing, and monitoring feedback. Such bots are used in logistic operations to provide 24/7 assistance and for assisting the transaction processes.

WhatsApp Chatbots in Travel Associated Industries

Making hotel and flight reservations:

In the midst of the abundance of travel and hotel alternatives, a WhatsApp chatbot can assist users in making an informed choice. It assists in avoiding uncertainty and provides straightforward answers to travelers seeking, for instance, a direct flight to a destination or a hotel in a particular area, depending on their budget and other requirements.

Creating thorough itineraries:

Sometimes tourists are simply looking for recommendations. For instance, people can be confused about the other specifications even though they have a goal in mind. Travelers’ preferences can be understood by a WhatsApp chatbot, which can then recommend itineraries depending on their likes and dislikes. This allows travelers to make an informed decision rather than abandoning an idea because of the plethora of options available on the web at random.

Create WhatsApp Chatbots with Ease for Various Applications:

It is to be understood that are several more examples of WhatsApp chatbots used in different industries. To be able to use such bots for several purposes, it is important to find the right platform to develop them. You can use platforms like Chat360 to easily build them without any extensive coding. All you have to do is:

Initially, you have to sign up with Chat360.
After that, you should head over to the ‘Bots’ section.
Then, just Click on the “Add New Chatbot” option present on your dashboard’s right.
To construct your chatbots using Chat360’s customizable, select “start from scratch.”
Type in the name of your bot, then choose the WhatsApp symbol from the list of alternatives.
Your Whatsapp Bot will show up on the dashboard after you click “Create.”
Create Your Own Bot Using a Simple Drag and Drop Builder.
Launch the dashboard and select “Channels” from the list on the left.
The “Add New Channel” button may be found in the top right corner.
Enter the channel name, and your phone number, and then choose a created bot from the list. Then select “Create Channel.”

Way Forward

WhatsApp chatbots carry a significant potential and are flexible to be used in many industries. With WhatsApp being the preferred platform for communication, deploying chatbots in WhatsApp is the way to go for any industry. Chatbots in WhatsApp provide industries with endless opportunities in terms of customer support. If you own or belong to any such business or industry that has not still turned to WhatsApp chatbots, it is highly recommended that you turn to use them.

Further, read:

How to add bot in WhatsApp group?

Check out WhatsApp Chatbot Features

Chatbot

LeadSquared CRM and WhatsApp Chatbot Integration Benefits

Shivam Verma

Integrating chatbots with Customer Relationship Management (CRM) systems is imperative for optimizing customer engagement and refining business processes.

This integration facilitates the seamless connection of chatbots to CRM platforms, enabling the automation of routine customer interactions while capturing invaluable data and insights. This ensures a uniform and personalized customer experience, as chatbots access real-time customer information from CRM databases.

Additionally, chatbots proficiently qualify leads, manage appointments, and deliver prompt support, thereby enhancing operational efficiency and reallocating human resources to more intricate tasks.

The collaborative functionality between chatbots and CRM not only amplifies operational effectiveness but also contributes to data-driven decision-making, cultivating robust and lucrative customer relationships.

From enquiring to buying, everything can be done in no time with the help of virtual assistants, i.e., Chatbots. However, in this constant sales cycle, it can be strenuous to handle the overwhelming amount of customers and their data simultaneously. You need an advanced CRM to capitalize on the opportunities quickly and automate administrative processes. Chat360 and Leadsquared have brought the solution to all your problems with chatbot integration.

9 Reasons Why you need a Chatbot for your CRM

Integrating a chatbot like LeadSquared proves to be a strategic move that redefines the way businesses engage with their audience.

Here are the top reasons why a CRM system like LeadSquared benefits significantly from the inclusion of a chatbot.

Real-Time Engagement: Instant and personalized interactions with website visitors or leads, creating a positive first impression and enhancing customer satisfaction.
Task Automation: Streamlines routine tasks and processes, allowing the chatbot to qualify leads based on predefined criteria, saving time and resources for the sales team.
Centralized Data Repository: Enriches LeadSquared’s CRM with the latest customer information, contributing to a comprehensive and centralized data repository for informed decision-making.
Lead Nurturing: Facilitates automated follow-ups and engagement sequences, delivering targeted content based on customer preferences and behavior, thereby nurturing leads through the sales funnel.
Data-Driven Approach: Empowers businesses to make informed decisions, tailor marketing strategies, and personalize customer experiences based on real-time information collected by the chatbot.
Global Accessibility: Ensures accessibility at any time, contributing to increased customer satisfaction and loyalty, especially in businesses with a diverse geographic clientele.
Positive Customer Experience: The seamless integration enhances the overall customer experience, from initial engagement to post-sale support, fostering stronger connections and brand loyalty.
Holistic CRM Approach: The symbiotic relationship between the chatbot and LeadSquared creates a holistic approach to customer relationship management in today’s fast-paced business environment.

Business Benefits Of Chat360 Chatbot Integration With Leadsqaured CRM

Integrating chatbots with LeadSquared CRM yields unparalleled business benefits. Real-time engagement enhances customer satisfaction, automating lead qualification boosts efficiency, and 24/7 support ensures global accessibility.

The centralized data repository enriches CRM insights, empowering informed decision-making and personalized customer experiences. Automated lead nurturing sequences drive conversions, freeing resources for high-priority tasks.

This symbiotic integration not only streamlines processes but also creates a holistic approach to customer relationship management, fostering stronger connections and elevating overall business performance. Experience heightened efficiency, customer satisfaction, and strategic advantage with chatbot integration into LeadSquared CRM

1. Automate Data Handling

A chatbot is a ‘smart’ virtual assistant who can cater to customers’ needs before the customers reach your sales/support team.

Chat360 chatbot integrated with Leadsquared CRM can capture insights, keynotes, customer pain points, type of product the customer is looking for and automatically enter the information into the CRM system.

Leadsquared CRM integrated with the Chat360 chatbot ensures no missed opportunities by providing zero lead leakage across WhatsApp connect. Chat360 chatbot can understand several languages and identify the needs of the customer.

It takes off the baggage of data collection, handling, and processing from your employees’ shoulders and helps optimize human resources.

2. Accuracy and Efficiency

The scope of human error is minimized when chatbot and CRM systems are integrated and working together. The accuracy of the leads would be higher since the response given by the Chat360 bot would be faster and more relevant as per the chat flow.

The Chat360 chatbot will help tackle customer queries, capture customer data, and send it over to the Leadsquared CRM. The CRM will ensure that 100% of leads are charged accurately.

Furthermore, with Leadsquared and Chat360 integration, you can get detailed and organized analytics handy, which will help you know your customer better.

3. Chat360 Chatbot Integration Improves Productivity.

When all the mundane and trivial tasks are taken care of by the Chat360 chatbot and Leadsquared CRM, the only thing left for your sales and support team will be to convert leads into customers and offer impeccable customer support to retain more customers.

With an integrated solution of Chat360 and Leadsquared, your team can access customer data instantly and resolve customer queries with a personalized approach. Also, since now the unit will not have to handle the tedious tasks, they will be able to give more time to the customer’s needs and requirements, making you a customer-focused brand.

4. Enhance Customer Service

It is five times more costly to get a new customer than to retain an existing one. That is why you cannot afford to lose any customer due to an error in the customer management system or because your customer’s query wasn’t resolved on time.

One solution to avoid these situations is a chatbot integrated with an advanced CRM. Chat360 with Leadsquared is the combination that will help you enhance your customer service by ensuring that the scope of human error is minimized and your customers can resolve their issues quickly.

A CRM solution + a chatbot is a lethal combination that will give you an edge over others in the market and help you set the bar for customer service. Get the solution for your business now!

WhatsApp Chatbots for Insurance Business: The Complete Guide

Shivam Verma

WhatsApp Insurance Bot

WhatsApp is the new revenue-generating platform for businesses with its easy messaging. It has a highly engaged user base coupled with a fewer ads ecosystem that serves as a powerful platform for businesses of all sizes.

Today WhatsApp is growing leaps and bounds to serve as the premium platform for conversational commerce. That means businesses can now sell their products and services on WhatsApp in seconds instead of days. And the insurance sector is no exception. WhatsApp allows insurance brands to leverage their business and adapt fast-pacing strategies to stay relevant.

WhatsApp bots for insurance have been a boon, helping the overcrowded insurance sector grapple with ongoing concerns. It reinforces an incredible customer experience, automates many service offerings, and reduces overall expenses. Undoubtedly, it came out as a new model of revolution; hence, all insurance startups and majors are making the most of it.

The Hidden Potential Of Personal Messaging

The Worldwide digital-first insurance companies and insurance majors are quickly adopting new-age strategies for their digitally savvy customer base.

A seamless customer experience is crucial to winning new prospects in Insurance. That includes onboarding new customers, making the signup process more accessible, and assisting them with their queries. Beyond traditional emails and calls, personal messaging is the real catch. The insurance bot is right at your service when nobody has time to wait overlong, queued calls. It offers the best communication and warms customer queries.

Personal messaging through WhatsApp insurance bots assists customers with empathy and solves their queries instantly with a lesser turnaround time. WhatsApp is the most promising messaging platform known to humankind, and the integration of automated bots into WhatsApp has simplified the process.

How Do WhatsApp Bots Work In Insurance?

Insurance companies are often acquainted with piles of paperwork, leaps and bounds of customer queries (frequently unanswered), and complex affairs. And if anything can help to lessen the burden, it is WhatsApp bots.

Insurance has a great scope to associate with innovation. Today, customers are ready to bag insurance plans from non-insurance companies; why? Because an excellent customer experience trumps everything.

Customer experience is the primary parameter and can not be overlooked. The obsolete customer support centers have made organizations today bot-driven to offer 24*7 assistance to the customer base. And with WhatsApp, the assurance of personal interactions has improved the insurance sector.

But with the WhatsApp business bot for Insurance, you can leap ahead. Think of it as a new customer visiting your website for the first time. Instead of them scouring through all the necessary information, you offer an AI bot chat window. You are precisely catering to customers’ preferences through natural language processing (NLP), Machine learning (ML), and natural language understanding (NLU). In this step, WhatsApp bots elevate an overall customer experience with their scalable solution.

Build your own WhatsApp insurance bot with Chat360.

Key benefits Of WhatsApp Bot In Insurance

The AI bots for Insurance have made presenting the highest quality customer experience much easier. A customer’s buying journey often goes through multiple web pages and calls, but today it is more conversational. That’s where it is salient to look for the key advantages of the WhatsApp bot for Insurance:

1. Highly Accessible

As per a report by Mailchimp, WhatsApp’s open rate is 98% in contrast to emails and SMS. The immensely popular WhatsApp solves the problem for your business of bringing a customer to a platform to start the buying journey. Because your customers are already using this platform. They know how to access WhatsApp with its easy layout and functioning. Communication gets more manageable as well without any meticulous training or complicated setups.

2. Round-the-clock Availability

For an impeccable customer experience, 24*7 customer support is pivotal. With Insurance WhatsApp messaging, you can connect with your customers past business hours with automated customer service. But with traditional support centers, that has always been a cause of concern.

Bots intelligently handle customer queries for higher-level customer satisfaction rates. It is also cost-effective as it replaces an extensive support team. You can also offer personal buying assistance to customers wherever they are stuck.

3. Data Security

The data collected on the systems is highly encrypted and accessible to a dedicated team only. The technologies align with GDPR compliance requirements, giving customers peace of mind and unbreakable security.

4. High engagement

Whatsapp bots support an interactive and visual medium facilitating high engagement on the app. The back-and-forth conversation also means customers’ queries are getting quickly resolved, strengthening engagement.

Faster communication with high engagement also builds brand recognition and generates trust for your insurance organization.

5. Nudging customers using marketing notifications

Your business can now send marketing notifications to your potential customer base. It is a game changer to nudge customers and proactively engage with them in different stages of the buying journey. It is proven that marketing notifications are result-driven and capable of fetching significant ROI compared to SMS and emails.

6. Provide a Personalized Experience

Insurance is a severe yet complex sector, and that means customers may need constant customer support while considering multiple options, policies, and filing claims. To meet this critical demand, the WhatsApp insurance bot offers personalized interactions.

A high-quality customer experience stands on high customer engagement and retention. And you can trust bots to offer that. An insurance bot can work as a virtual insurance advisor to take matter into their hands and ask them questions to understand their expectations.

Use Cases Of WhatsApp Insurance Bot

1. Automated and Personalized Lead Generation

Lead generation is the top necessity in sales and is a critical asset in driving your insurance company’s year-on-year revenue. More leads give your organization a better chance to convert them or place them in the sales pipeline for the future. With Whatsapp bot for Insurance, lead generation and qualification become smooth. As the customer provides information in a conversation without filling any static lead form, it also minimizes the chances of drop-offs.

The system automatically stores the contact information in the database initiated by the customer. Your insurance company can bring in personalized messaging and nurture the leads accurately. It also facilitates cross-selling multiple insurance products during customer buying for a high success rate.

Generate more leads for your insurance business with the WhatsApp chatbot.

2. Easier Policy Selection And Recommendations

With WhatsApp insurance bots, customers are guided to suitable policies. The AI bot uses dynamic logic and deep integrations to ask questions and offer the best-suited policies. The chatbot can give factual information about plans, premiums, coverage, etc.

It took forever to process earlier, but that is now instantly accepted in real-time with a WhatsApp bot assistant.

3. Follow- Up With Leads

During the lifecycle of insurance policy selection, you must have seen how many leads get lost or become unresponsive. The high open rate of WhatsApp messaging qualifies it as an excellent channel for following up with leads. The bots can send reminder messages or notifications with the advent of marketing notifications on WhatsApp.

Send relevant notifications to your customers with the WhatsApp bot. Get your bot!

The biggest pain point in Insurance while onboarding your customers for a policy has always been documenting submissions. The heaps of documents, like address proof, ID proof, medical statements, income slips, etc., are too much to maintain and send. WhatsApp end-to-end encryption enables prospects and customers to exchange documents through WhatsApp.

5. Protection from Fraud

Something as sensitive as Insurance that involves money must involve top-notch security and privacy. Whatsapp insurance bot works meaningfully in offering data security for both insurers and customers. The bots are intelligently designed to sense a breach and detect any signs of fraudulent activities.

6. Management of Lifecycle

Today, customers tweak their lifestyle habits to stay in sync with the gig economy. Insurance companies have also dipped their toes in matching customer needs and offering well-suited insurance plans. The Whatsapp chatbot has widened the scope and capabilities of the insurance sector. Now you can engage with your customers anytime and let them update, renew or cancel their policy as desired.

7. Simplified Claim Handling

In Insurance, Submitting the First Notice Of Loss (FNOL) queries and claims look days to resolve. If your organization is eager to minimize claim and disbursal timelines, the Whstapp insurance bot can cater by expediting the First Notice Of Loss (FNOL) process and speed up things. If anything bots have done, it is a simplified process with a short turnaround time.

Claiming compensation has become as uncomplicated as sharing a list of documents with the bot.

Final Words

The last couple of years has been monumental in driving the change and making the world a digital ecosystem. Businesses and brands are now readily looking to meet their customers where they are, and WhatsApp is the hub with the highest open rate. The scalability and scope have made businesses trust Whatsapp to grow their business. Insurance companies have already yielded a high success rate by using Whstapp insurance bots.

If you want to improvise and enhance the engagement of customers, a conversational WhatsApp bot is the answer. At Chat360, we can help simplify communication in your insurance business. It will also result in an improvised customer experience and reduce operational costs by saving time.

If you’re ready for smarter and intelligent conversions through end-to-end WhatsApp solutions, you can ask for a demo here.

By installing WhatsApp insurance bot capabilities, you can elevate your customer experience and make millions of queries, claims, and submissions smooth and hassle-free.