Instagram, which initially came as an application for sharing pictures and connecting with friends and family, has evolved a lot to feature Instagram chatbot. From reels to sharing carousel pictures, the application has it all. But what makes it important for your business to be on Instagram is the huge opportunity for marketing and reaching your target audience. You can run ads or simply reach out to your customers through DMs or let your customers reach out to you. However, since a vast audience is present on Instagram, it can become difficult for a business to provide customer support to multiple people at the same time. 

A good customer service team is a short-term solution, but you will need a scalable solution as the company grows and the customer count increases. An Instagram chatbot is one such solution. Instagram Chatbot is easy to create and can help you in handling several customer queries simultaneously (even lakhs of them), help in lead generation, can convert prospects into customers, and much more!

What is an Instagram Chatbot?

An Instagram chatbot is an AI-based conversation bot integrated into Instagram to handle customer queries. These chatbots use artificial intelligence and trigger words to send automated replies to customers’ queries. 

In simple words, an Instagram chatbot is an automated conversation partner on Instagram that facilitates conversation between a human, i.e., the customer and a computer.

Benefits of Instagram Chatbot 

Today, Instagram has emerged as a booming social media platform, and your business, too, needs to be there on the forum to reach out to your desired audience, at the same time providing company updates to your customers. The following are the features of an Insta chatbot that can help you understand it better.

Around-the-clock availability 

Having a team working day and night takes care of customer queries is not practical. But it is also not natural to expect your customers to reach out to you only during working hours. Since Instagram is a social media platform majorly curated for entertainment, you should be prepared to expect customer queries even during off hours. But how to handle them during those hours? The answer is a chatbot! 

Chatbots are never off work. They are available 24×7 and can very well take your customer queries. Customer expectations are increasing day by day, and they expect a resolution to their query instantly. That is exactly why 68% of customers like interacting with chatbots since they provide instant responses. So look out, you need to be there for your customers at all times, and the Instagram chatbot makes it possible. 

Lead generation automation 

Chatbots are all-rounders; they can generate leads, offer support, be available for customers off hours and even help in sales. 

If you are facing issues with generating leads, chatbots are the solution you need. The Instagram algorithm helps in determining which content to display to which user based on user preference. Moreover, each part of the Instagram app uses its own algorithm. For instance, the Feed algorithm works differently from the Explore page algorithm, and likewise, the Explore page uses a further different algorithm from Reels. 

So even if there are algorithm changes, your lead-generation process won’t be affected since Instagram chatbots are based on the DMs that you get from prospects. 

Since those DMs will instantly be taken care of by the chatbot, leads will be generated in the backend, and then you can focus on the conversion of leads rather than their generation. 

Chatbots can interact with your customers, tell them about the products and solutions your business offers and direct them to make a purchase or share their details for the same by helping them through this entire process. 

AI-supported sales and customer support

Customers look for convenience. Consider this example, if you liked a product while scrolling through Instagram would you like to make the purchase instantly, or would you like to be directed to 10 different pages to do the same? Pretty certain that you would choose the former. Similarly, so will your customers. Then why direct them to 10 other pages when they can make the purchase directly through Instagram without any hassle? 

Chatbots speed up the sales process by answering customer queries, helping them navigate through the product list, and eventually directing them to make a purchase. The entire process can be taken care of by the AI chatbot; all you will have to do is create the chat flow accordingly. 

No work is needed, and sales are made in no time, simultaneously reducing the burden of your sales reps and helping your business grow revenue. 

Lead generation & better customer management 

Chatbots help in automating lead generation, but they can also help in better management of customer turnaround. Wondering how? Through drip campaigns. In layman’s terms drip campaign is a series of automated messages sent to a customer who has been actively engaging with your brand. 

Through these campaigns, you can engage the customer better and make them feel heard as well as important to your business. You can share feedback forms to get their suggestions. Reach out to them and ask if they need any help before they have to reach out to you. One of the best ways of engaging customers is by making them feel important by sharing exclusive offers. 

Chatbots can send automated messages to multiple customers simultaneously; hence, you will see your scaled inbox and improved lead numbers. 

Time is money; save it. 

We all got 24 hours on our plate and a lot to do in the meantime. For any business, customers come above all; hence a lot of backend work needs to be done to provide top-notch customer service. 

But who can handle the tough job of attending to customers all around the day? Chatbots! They can resolve simple customer queries like frequently asked questions by the customers, help customers with the product and solution list, guide them on how to make a purchase, help them navigate through the website, and so on. If in case a complex query comes up, the chatbot can smartly answer, “Sorry I could not understand, let me connect you with our team” (or whatever is convenient according to your brand. After this, a live agent can take over and provide customer support. 

This process helps in saving time since the agent will only have to attend to complex queries filtered by the chatbot. It also helps you take your customer service up a notch since customer queries will be handled instantly, and human support will be provided if needed too.

Cost-effective and increased productivity

The amount of productivity that a chatbot churns out for your business would require a new department altogether if you want to compare. And the cost of that department will nowhere be near that of an Insta chatbot. Insta Chatbots can help you in saving customer support costs by up to 30%. 

Utilizing an Instagram chatbot will help you save money that you would otherwise have to invest in human resources. Furthermore, it will also save your agents time by freeing them from repetitive tasks, and they can focus on more complex tasks that require their attention. Thus improving productivity.  

Role of Instagram Chatbot API

Instagram chatbot API is necessary for your business as it helps your customers to get in touch with you on the platform of their preference. It ensures that you can handle a large number of customer queries without affecting the quality of your customer service. Instagram chatbot API simplifies your technical needs. Helps your business streamline workflows and take your customer service one notch up. 

However, Instagram chatbot API also comes with certain restrictions, so you need a chatbot that is truly powered by AI. For instance, a business can converse with just one customer per conversation, as group conversations are not yet supported. Also, the conversations that are present in the requests folder and have not been active for the last 30 days can’t be returned in API calls.

Hence an AI chatbot integrated with the Instagram chatbot API makes your customer service more advanced and up-to-the-mark. Also, ensuring that your customer’s needs are taken care of. 

With AI insta chatbot, you can also track your analytics on an everyday basis. Lookout for the open rate and engagement toward your drip campaign. Track the number of leads generated, sales converted, and much more!  

Instagram chatbots examples

Spotify

Spotify enables its users to search, listen and share music directly via Instagram. The bot allows its customers to share song clips up to 30 secs in length with friends. These clips can be listened to within the chat or through the Spotify app. Further, the customer gets playlist recommendations based on their mood or genre choice. 

Pizza Hut

The new Pizza Hut social media ordering platform has made it easy for customers to order directly from Instagram DMs. The customers can even reorder their last pizza or the saved orders. They can ask and resolve any queries and can update on the current deals. Now customers can readily order their favorite pizzas from Pizza Hut through their preferred social media app. 

Marriott International

“Chatbot” is Marriott International’s chatbot that allows its members to book from over 4700 hotels worldwide. Marriott provides an official digital travel magazine that helps customers in planning their trips along with suggestions linked with Marriott travel.

Marriott’s customer care and approach system have empowered Marriott to deliver a wide variety of choices to its members, from call center and messaging facility to in-person assistance to its customers.

Staples

“Watson” is the Staples Chatbot that allows ease in ordering products for the office and supply managers. Staples helps customers search for products, shop, and pay directly on the Instagram app. Conversational commerce is employed by the brand on Instagram for customer support, where all customers’ queries related to the order (tracking, returns, exchange, etc.) are answered by the AI.

Sephora

Sephora’s “Kik” allows customers to chat and access all types of makeup tutorials. Acting like a personal assistant, the chatbot provides recommendations and reviews of the product to help them make their purchasing decisions. It also uses location to show nearby stores, helping customers to book beauty services. Through Instagram, users can also directly post reviews on the “share store feedback” section.

Related: Why is Instagram chatbot essential for e-commerce and retail business?

FAQs

Q1. Are Instagram bots legal? 

Yes! Instagram bots are legal till the time they comply with Meta’s privacy policy. Particular types of Instagram bots, like Follow, like, and comment bots that violate Instagram’s terms and conditions, can be shut down as they violate the policy, resulting in fake Instagram followers, fake likes, and spasmodic bot activity. 

Q2. How does Instagram detect chatbots?

Instagram detects the chatbots by authenticating API. You need to first sign up with a chatbot platform like ManyChat, Chatfuel, Tidio, etc., and then connect it with your Instagram page. Once your customized editing and setting are done, you can finally activate your chatbot.

Q3. Can Instagram bots send DMs?

Instagram bots can DM you to set up automated replies and create an interactive chat flow with the AI chatbot. You can even create a bot that automates direct messages on Instagram without a single line of code. 

Q4. Can we use Instagram chatbots for real estate companies?

Yes, an Instagram chatbot can be used for real estate companies and for many other sectors, such as healthcare, diagnostics, the food & beverage industry, logistics, etc. A real estate chatbot is a virtual assistant for handling real estate inquiries like buying, selling, and renting homes and properties. A real estate bot can help answer process-related questions, provide updates on sales and purchases, and schedule meetings. It further assists in collecting the contact details of the leads. 

Q5. What is the purpose of using an Instagram chatbot?

An Instagram chatbot serves several purposes customer support, marketing, sales, feedback collection, and resolving customer problems. 

An Instagram chatbot is basically a conversation bot of Instagram. From sending welcome messages to your profile visitors to conversing with people who send you direct messages, it can work 24*7, making multiple conversations on your behalf.

Further, read:

What and How to Use Instagram Professional Account?

Instagram Business Account Vs Instagram Personal

WhatsApp has been continuously evolving in the business domain. With over 2 billion users, it has created ample opportunities for businesses to reach out to their target customers. For this to be feasible, Meta has launched many features to help small-scale businesses to large-size companies. One of the most popular avenues is the WhatsApp Business account. In this blog, you will learn everything about what is a business account on WhatsApp, its features, comparison, and many more.

What is Business Account on WhatsApp?

In the year 2018, WhatsApp realized that there is considerable scope for helping businesses and monetizing their platform. This is why Meta (parent company of WhatsApp, Instagram, and Facebook) decided to create a separate new platform that caters to conversational services to all levels of businesses. The platform was named WhatsApp Business.

WhatsApp Business is an app available all across the globe in the Google Play and Apple app stores. Through this app, companies can create a business account (for free) to communicate with their customers. It has a wide range of tools that is useful for customer interaction, engagement, retention, and acquisition. Features range from automating messages to showcasing your products which functions similarly to e-commerce websites.

The business app is visually similar to your personal WhatsApp messenger, and it operates on a mobile, tablet, desktop, and laptop devices. You can make a business account on WhatsApp using just a phone number. Ideally, we recommend using an official/business contact number while registering an account.

Features of WhatsApp Business account

We will discuss some key features in this section for your easy reference.

1. Free to use!

This is a huge boon, especially for small-scale businesses that want to grow digitally without financial burden. But it has some limitations, like you can’t use the advanced features that are only available to Business API users, which we will discuss later in this blog.

2. Versatile app

As the app can be used on multiple devices, it is convenient for company owners and customers to engage with it. You can also link the same phone number up to four additional devices. Even when it comes to space consumption, the size is minimal, and this largely helps when it comes to operating this application in low-specification devices without any lags.

3. Multitasking

If you want to use your personal WhatsApp messenger with the WhatsApp Business app, you have the full authority to do so. Both platforms have separate operations, and you don’t have to face overlapping data issues.

4. Backup

An essential feature when it comes to maintaining customer data. You can create a backup through third-party applications like – Google Drive. It also helps you in restoring data when you migrate to another device. Storing the data using local backup is another option, but ensure that you maintain the files accordingly.

5. Creating a business profile

A business profile helps you to create an identity for your company. The profile section lets you update your official address, website link, a short description of what your business does, and many more. This helps in brand identification for your customers and helps them understand about the solutions that are offered.

6. Catalogue

The catalog feature is the most used component in the WhatsApp Business app. This feature allows you to showcase products or services in the form of a catalog which helps customers to browse for your solutions. You are entitled to insert a price, a photo, a short description, and a link for every item you create.

7. Run ads

Meta has simplified this platform so that you can run paid advertisements on Facebook and Instagram. This is mainly done to generate a user base for your WhatsApp business account. They can be later converted to potential customers based on the pitch of your profile and catalog that you showcase to the end user.

8. Ease of communication

To make conversations more swifter, WhatsApp has introduced click-to-chat links and QR code features that allow users to start conversations in just one click. Hugely beneficial when a user wants to link your business profile to their contact list without using traditional practices (manually adding a phone number and storing it).

9. Message Automation

WhatsApp Business has become famous primarily for this reason – message automation. You can find three messaging components when it comes to automation.

9.1 Greeting messages

With the help of greeting messages, you can make your customers feel special by setting up welcome messages when your customers start interacting with your business profile.

9.2 Away messages

Away messages are set whenever you’re not active on your business profile. You can manually configure it or use an automated feature by linking it to your working hours.

9.3 Instant replies

You can sort the frequent queries by analyzing your past customer interactions and setting up instant replies. This can be done with the help of keywords like – working hours, product availability, etc.

10. Organising your data

Data sorting can be done with the help of labels featured on WhatsApp. You can label your customer’s chat as a new customer, paid, enquired, pending, order fulfilled, and so on.

Related: Check out WhatsApp Chatbot Features

Types of WhatsApp Business Accounts

There are basically two types of WhatsApp Business accounts available to business owners.

1. WhatsApp Business App

This is a traditional business app available for Android and iOS users. You can utilize all the above features listed and manage your communication activities with your audience.

WhatsApp Business app is suitable for small businesses with minimal revenue and a customer base. Businesses can majorly utilize message automation and catalog feature. Some of the handy features to look out for are setting up greeting and away messages.

You can install up to 5 devices comprising 1 primary (mobile) and 4 additional devices, which can be tablets or laptops.

2. WhatsApp API account

Within WhatsApp API, you can find two subgroups divided: WhatsApp Business API and WhatsApp Cloud API accounts. Both the APIs have been made for medium to large-scale organizations. Depending upon the usage, budget, and tech stack, companies need to opt respectively.

WhatsApp Business API

It is commonly referred to as WhatsApp on-premises API. It would be best if you reached out to a Business Solution Provider (BSP) to receive this API. They are the mediator who plays the role of getting approvals between your business and WhatsApp. Charges can vary from BSP depending upon what additional solutions they are offering.

WhatsApp Cloud API

WhatsApp Cloud API allows businesses to apply directly for an API account using Meta’s platform. You do not have to pay any mediator or platform to obtain this cloud API. But to do this, businesses should be equipped with technical developers who can do this job. If you do not have the right skills or workforce, you can choose to take assistance from BSPs. But these activities will come at an extra cost.

Pros of using WhatsApp Business account

There is a  wide range of benefits to using a WhatsApp Business account. Especially in terms of communicating with customers. We have seen businesses using it from customer service to sales, and the experience has been excellent. 

1. Ethical

Unlike WhatsApp marketing software, which is unethical and widely available on the internet, WhatsApp’s business account is entirely different. It is an official app solely made for business owners to help them effectively communicate with their target audience.

2. EU policy compliant

You do not need to worry about the regional compliance of using WhatsApp business as they follow all the norms of storing the data in their respective company servers so that there’s no damage to one’s privacy.

3. Scalability

With the help of WhatsApp business APIs, you can take your business to a whole new level as they offer you personalized messaging solutions like a centralized messaging account where all the team members can segregate chats based on their account names. This helps the department managers to measure the efficiency of customer service reps.

4. Devices and users

There is no constraint if you are using a mobile or tablet, or desktop. Because WhatsApp business accounts can be managed from any device, there are no restrictions on users as well. If you are using a WhatsApp business API, you can add multiple users to your WhatsApp business account to manage the chats.

5. Integrations

Integrations vary on the business solution provider that you opt for. Because certain BSPs won’t be able to provide integrated facilities to your WhatsApp business account, But with Chat360, you get a whole range of integration to skyrocket your business. Here are some of the instances:

AI Chatbots – Chatbots are popularly used by B2B companies to B2C. They have capabilities from catering solutions to customer support to making sales for your business. It is a must to have feature for any business if they wish to automate their customer support by integrating bots to WhatsApp.

Multilingual – WhatsApp business account support multilingual capabilities. You can use the translation feature and interact with your target audience that has a presence globally.

CRM – If you use a CRM for your business, you can directly integrate WhatsApp business with your platform. It creates a unified service that helps business owners track and measure their team’s effectiveness.

Chat management – Based on the criticality of the problem; you can assign the chats to respective team members who are specialized in it because not all customer support reps will be able to solve problems. It needs to be escalated to professionals if the issue is significant.

Cons of using a WhatsApp Business account

While the cons are limited, it is left to you to analyze the following obstacles.

1. Budget

If you wish to use WhatsApp Business API, it comes with a certain cost. There is a subscription charge based on conversations that you make with your users. You can find fees on monthly subscriptions as well. But it all depends on your use case and the way you want to proceed. This is ideally suitable for companies ranging from medium to large scale. You can read more about it from our blog: WhatsApp Chatbot pricing.

2. Choosing a BSP

As there are numerous BSPs available in the market to provide WhatsApp chatbots and WhatsApp business APIs, you need to be smart enough to choose the right one. Because many promises that their platform can deliver this and that, but in reality, it is completely opposite. It is recommended that you check their case studies and past clientele data in order to choose a service from them.

FAQs

Here are some of the frequently asked questions by WhatsApp Business users.

Are there any age criteria for using the app?

Yes, WhatsApp Business insists users need to be at least 16 years old to register a WhatsApp Business account.

What happens when someone reports your WhatsApp Business account?

If multiple reports are created on your account, then there is a high chance of your account getting blocked. You will no longer be able to use the existing number. Either changing your contact number or appealing to WhatsApp will be the only solution.

What happens when someone blocks your WhatsApp Business account?

When a user blocks your account on WhatsApp, you will not be able to interact with them. Usually, this instance happens whenever you are over-promoting your brand to your target audience. You need to have a proper content calendar for the messages sent across.

Can I use WhatsApp business for personal use?

Ideally, using a WhatsApp business account for your personal use is not recommended, as the account gets branded as a business. Depending upon your usage, you need to self-analyze whether you wish to proceed with this step or not.

Can I use the same phone number for WhatsApp Business and WhatsApp personal?

Yes, you can definitely do that, but again it depends on your preference. Individuals who wish to keep their personal life away from the business then they need to opt for another number.

Suggested read:

How to add WhatsApp bot for groups?

WhatsApp Bot Features Guide

How to Use Your Phone Number to Login WhatsApp Web?

Difference between WhatsApp personal account and Business account

WhatsApp has unleashed a pool of business opportunities by launching a WhatsApp Business account. It helps to facilitate services ranging from small firms to large-scale companies. And this is where it makes exciting for you as you will learn everything about how to make WhatsApp Business account in this blog. 

From catering to customer service to generating revenue, WhatsApp Business has ensured that you can perform all these functions from a single platform. This is entirely free to use on all platforms. But there are limitations when you want to use the advanced features. We get you simplified steps in creating a WhatsApp Business account for your company.

Benefits of WhatsApp Business Account

A WhatsApp Business account offers businesses a direct and efficient communication channel with customers, enabling real-time interaction, personalized customer service, and seamless transactions. It enhances brand visibility and fosters customer trust, ultimately driving business growth.

The below are the list of benefits:

• Professional Profile: Create a business profile with essential information.
• Automated Greetings: Set up automatic greetings for customer interactions.
• Quick Replies: Streamline responses with pre-set quick replies.
• Business Analytics: Gain insights into message performance and customer engagement.
• Business Hours: Specify operating hours for timely responses.
• Broadcast Feature: Facilitate mass communication with the broadcast feature.
• Green Verification Badge: Establish trust with the official green verification badge.
• Direct Communication: Foster direct, personalized interactions with customers.
• Efficiency: Save time and streamline communication processes.
• Improved Satisfaction: Enhance customer satisfaction and overall business success.

How to make Business account on WhatsApp?

This is a follow-along guide where we share easy steps to create a WhatsApp Business account.

Step 1: Download & Install the WhatsApp Business app

The best part about using a WhatsApp Business account is it’s completely free to use. Do not worry if your device is on Android or iOS, as the WhatsApp Business app can be found on both platforms.

For Android users:

Visit the Google play store and type “WhatsApp Business” from the search bar. You will find the WhatsApp Business developed by WhatsApp LLC and click the install button.

For iOS users:

Go to the Apple app store and search for “WhatsApp Business .”Click the “Get app.”

Note: Downloading and installation will take time based on your device performance and data career’s bandwidth. App size on Android is around 40MB.

Step 2: Review and Accept the terms and Verify your phone number

After successfully installing the WhatsApp Business app, you need to open the app. Read the ToS (Terms of Service) that will pop up on the screen. After closely reviewing it, you need to click “agree and continue” to proceed further.

WhatsApp Business will ask if you want to migrate using the existing phone or a new number to the business platform. You must enter your phone number when you click the new number option. 

Step 3: OTP Verification

OTP verification can be processed through two methods; either you can proceed with SMS based or receive the code through an automated phone call.

You need to verify your phone number based on the method you choose. OTP codes are usually six digits; when you select SMS authentication, the app will automatically fetch the details.

Step 5: Allow permissions

When you verify the phone number, WhatsApp Business will ask you to grant permission to access your phone contacts and media files. 

It depends on your preference; you can use the app seamlessly when you grant full permissions. Communication will be swifter with your customers when the contacts are already accessed. The app will also allow you to share media files from your device without any hassle.

Step 6: Backup / Migrate the account

This step applies to users who have migrated from their personal WhatsApp number to WhatsApp Business. After verification is done, it will begin to transfer all the chat transcripts and visual files. This process takes some time, depending on the size of files and connectivity speed.

If you have already registered a WhatsApp Business account and unknowingly have yet to use it, it will ask you to retrieve data through a backup generated from the cloud.

Step 7: Create your Business profile on WhatsApp

After successfully completing all the above steps, it’s time to create a WhatsApp Business profile. These details are crucial for your customers to identify you on WhatsApp, so be careful while entering the data. 

The screenshot below shows you the information you need for registration. 

Business name: Enter the brand name you usually engage your customers with, which helps them to identify and build more credibility.

Category: Select the nature of your business from the dropdown list that is provided.

Description: Enter the business description, explain what your business is about and what solutions and products you offer.

Business Address: Insert the official registered address of your business so that it helps your customers to reach out to your company for any queries.

Step 8: Explore the WhatsApp Business platform

In this section, you will find all the tools that are required to manage your business on WhatsApp.

1. Business profile:

It lets you update your business hours by mentioning working times and days. You can also edit other business information from this section, like the website address.

2. Catalog:

You can showcase your products and services through the catalog. You can insert photos, prices, and a short description of it. There is a facility for you to add links well. It is similar to an eCommerce portal where a consumer can avail of products or services.

3. Messaging tools:

This tool allows you to take message automation to a new level. Auto responses are helpful for businesses as they want to avoid keeping customers on wait and engage at the right time. Here are some of the messaging tools that you can use –

3.1. Greeting Messages

Greeting messages are predefined messages which automatically pop up when someone starts interacting with your account on WhatsApp. This method is an engaging way to build trust with your target audience, as no responses are left unnoticed.

3.2. Away Messages

This function is used to set up ‘away messages’. For example, you can mark the days or specify hours open for customer communication. It is beneficial to business owners to manage their work-life balance.

3.3. Quick Replies

A handy feature that eliminates time for replying to the most commonly asked queries. For example, many users keep asking a particle question, which can be about working hours or the availability of a product /service. You can set up quick responses for those queries.

3.4. Labels

This feature is helpful when it comes to organizing your chats into categories. For example, you can set up labels such as customer feedback, sales inquiry, etc., and it helps you to prioritize what matters to you the most.

3.5. Advertise on Facebook

You can run ads on Facebook & Instagram using this feature. It is helpful for a business that has ad budgets where they can promote customized ads and drive users from both social media platforms. This is helpful in terms of acquiring new customers and generating more potential leads for a business.

3.6. Integration

You can add your WhatsApp Business number to your official Facebook page and Instagram account. 

3.7. Short Link

Short links are created whenever you want users to engage with you by clicking a link. It eliminates the task of saving your contact number in WhatsApp and reaching out to you. You can also generate a QR code and share it with your customers.

Why Choose Chat360 for enhancing your Business on WhatsApp

We hope this step-by-step guide has helped you create a WhatsApp Business account. Making a business account on WhatsApp isn’t tedious because the simplified features and integrations they have provided let you complete the process instantly.

The growth potential is vast as WhatsApp continuously evolves, making room for new features that benefit business owners and end-users. Every company, irrespective of its industry, should utilize this opportunity to engage and convert its target audience.

Let us know in the comment section if you’re facing any issues in creating a WhatsApp Business account.

Chat360 revolutionizes customer engagement for businesses by seamlessly integrating WhatsApp chatbot services. Our cutting-edge solutions automate customer interactions, offering instant support, order processing, and personalized assistance. 

Schedule a demo today!

With the increased interest in chatbots and digital customer service, the need for chatbot solutions has increased manifold – including website chatbot. A chatbot is a conversational software that acts as an intermediary between a user and a business, allowing users to interact with businesses through artificial digital agents. 

The primary objective of designing a chatbot is to automate routine or clerical tasks so customers can complete them from within the organization. While there are many advantages of having chatbots over human agents, there are also certain challenges. 

In this blog post, we will discuss various challenges when it comes to creating a website chatbot, along with strategies to overcome them.

What is a Website Chatbot?

A website chatbot is a virtual assistant that can operate via conversations on a website. Unlike bots for messenger platforms, it can reside inside any e-commerce website and deliver customer assistance and support through conversational interfaces. 

Chatbots on websites can respond to simple questions and control complex business processes such as buying, booking, paying, and managing inventory. Chatbot platforms are available for integration with the most popular business software and e-commerce systems. Some of these platforms enable developers to easily create different types of bots, customize their responses, and integrate with multiple systems. 

However, the most attractive features of these platforms are their pricing plans and the other features they offer.

How does Website Chatbot work?

A website chatbot is basically a piece of software that learns from conversations. Once you ask it a question, it reads your response and decides what to say next. As you continue to interact with it, it gets smarter and learns your preferences, needs, and habits. The bot reads through your website and collects information about your customers and their behavior. Based on this information, it creates a persona for each customer and uses it to interact with you. The bot also uses algorithms to understand user intent and the intent behind repeated questions. For example, if someone asks you to send a newsletter, you don’t need to answer it again. The bot understands it as an “intent behind the repeated question.”

Features of Website Chatbot

• Automated Customer Support

A website chatbot is primarily designed to provide automated customer service and assistance. It can respond to simple questions, perform certain tasks, and handle requests for information. It can also provide 24/7 assistance to customers by responding to their questions and solving problems. 

• Inventory tracking and payment management

The bot can be used to track inventory, manage customers’ payments and refunds, manage customers’ check-in and check-out for events, manage customers’ wishlists, and many more.

• Niche specific

It is good to remember that a chatbot on a website is a ‘virtual robot’ designed to address and analyze the customer’s needs and understand what they want from you. They are good with improving the experience a customer has with your organization. If a food service seller uses a chatbot designed for a bank, it will be of no use. 

The conversation with a website chatbot will have to be pertinent to your niche and industry. Taking the same example as above, if you are in the food industry and the customer asks the bot about hotel room decor, the bot will be unable to provide accurate answers. 

But unlike a simple bot, an AI-powered bot is adept at spotting trends, learning new things, predicting intents, and using that knowledge to provide you with excellent service. 

What is the role of AI in Website bots?

The primary objective of designing a chatbot is to automate routine or clerical tasks so that customers can complete them from within the organization. Website chatbots have been found to be a great tool for automating customer service and support tasks. They can be deployed within an organization’s website and use information stored in the bot’s database to respond to customer questions. 

Some of the key advantages of having website bots include the following – 

• They are cheaper and easier to set up than a call center. 
• They can be deployed on websites, which means they don’t require any additional hardware or software. 
• The setup process is easy, and everyone in the organization can use them. 
• Artificial intelligence (AI) is the key to making bots more effective. 
• They are more reliable than human agents, as there are no issues with memory, mood swings, or other things that affect human agents. 
• Bots can perform a range of tasks and can serve as practical answers to a variety of customer questions. 
• The bot can be programmed to track, manage, and control a range of processes, such as sign-up for a service, managing a customer’s check-in and check-out at an event, managing a customer’s wishlist, tracking inventory, and many more. 
• Bots can help businesses grow as they can use this technology to attract more customers by providing them with relevant information, solving their problems, and managing multiple transactions. 
• They also help businesses reduce costs by automating customer service and support tasks.

Website chatbots examples—Some Top Brands

Hyundai

Hyundai’s AI Chatbot called “Hi Hyundai” is made for existing as well as targeted client bases. 

What will Hyundai Website Chatbot do?

It makes purchasing Hyundai vehicles easier in these times of pandemic.

Benefits:

It has intent recognition capability, which helps to leverage the Hyundai platform. It segments persona and can analyze sentiments. 

Potential customers may use this Chatbot to:

• Check out different Hyundai vehicles
• Locate nearby dealers
• Check out offers
• Book a test drive
• Book a new vehicle 

Existing customers can use the Chatbot for:

• Service scheduling
• Checking warranty information

Working with Hi Hyundai Chatbot offers a seamless experience for intuitive virtual assistance for all customer queries.

Unilever

“Bella the Bot” by consumer product giant Unilever is quoted as a highly effective Chatbot this year. 

What will Unilever Website Chatbot do?

It helps the shoppers to start a chat using their smartphone camera to scan a Facebook messenger code on a store shelf or website.

Benefits:

• It helps to provide product guidance in thinly staffed drugstores. 
• The bot enables customers to search an assortment of company products before making a purchase. 
• It bridges the gap between offline and online shopping experiences. 

LG

LG CNS’S VPA Chatbot service is a platform that supports internal company task processes and customer inquiry handling.

What will LG Website Chatbot do?

A SaaS-based B2E business chatbot, it helps in supporting the handling of various business inquiries. Its VPA not only helps in improving individual work efficiency, but also the partners, agencies, and sales representatives can guide themselves while receiving support for handling their work. 

Benefits:

• It outperforms with its Legacy Compatibility standards and Knowhow, with instance recycling features and trial and error minimization.
• It has prebuilt UX and convenient features with optimized question-answer templates. This shortens development time and provides optimal convenient functions.
• It has expandable SaaS-type services which are based on LG CNS’s AI Platform. This gives easy expansion of service contents and scope. 
• It supports Multi-bot where more bots can be added as per the work purpose.
• It supports web and mobile front UI channels, where channels can be applied selectively.
• It provides efficient learning management services for chatbots that are becoming smarter.

Whirlpool

“Applicate” won Whirlpool’s next-gen SFA project. One of the world’s largest manufacturers of home appliances, Whirlpool, decided to move to the next level of automation. This moving ahead from just transaction automation would now significantly impact revenue and execution too. 

What will ApplicateAI do?

It helps in accomplishing all logical and repeatable tasks in Sales, Marketing, and After Sales with “AI Sales BOT.” The basic aim of creating ApplicateAI is to reduce human inefficiencies in sales.

Benefits:

• Helps in driving revenue and increasing sales, rather than just automating transactions
• It can be integrated with any database or existing sales automation system used by the company

Thus ApplicateAI gives a completely new dimension to the sales automation process at Whirlpool.

Related: Top 10 website chatbot examples of 2023

Summing up website chatbot

Website bots are a great way for businesses to provide automated, efficient customer service. These bots on websites can be used to respond to questions, perform certain tasks, and provide 24/7 assistance to customers by responding to their questions and solving problems. They can also be deployed on websites instantly without any hassles if you’re using Chat360 web builder. The most attractive features of these bots are their pricing plans and the other features they offer.

Facebook, launched on February 4th, 2004, by Mark Zuckerberg soon gained a pool of users and became one of the favorite apps amongst masses worldwide.
The facebook app continued to evolve and associated WhatsApp and Instagram under its umbrella, and now they are subsidiaries of Meta.

Now, Meta is being placed amongst the major IT industry leaders and is popular name amongst users when it comes to social media as well as the features it provides for business owners to sell their products and services to their targeted audience.

In today’s modern era, brands that connect with their users instantly are the winners. And for that, they need to be where the customers are. One effective way to communicate with customers is through the Facebook Messenger chatbot.

Back in 2011, when Facebook released its Messenger service, people were hooked to it and by 2015, more than 600 million people had used Facebook Messenger. The next step was introducing chatbots to scale conversations and respond to users instantly. 

At the outset, Facebook Messenger chatbots were used for simple use cases such as giving weather updates, taking food delivery orders, or sending flight documents directly to the user’s phone. The chatbot would connect the user to a live human agent or take them to the website or app for anything complex. 

Since then, Facebook chatbots have evolved to help brands send personalized recommendations, increase sales, schedule meetings and do much more in a single window. Today, Facebook bots exchange 2 billion messages with users, allowing businesses to scale their conversations and save operational costs. 

So let’s dive in and understand what Facebook bots are and how they can help your business. 

What is Facebook Messenger Chatbot Platform?

A Facebook Messenger chatbot is an automated tool integrated with Facebook’s Messenger service that interacts with users in real-time and natural language using conversational AI. 

Facebook Messenger is very popular with users. Businesses could engage with their customers on Messenger to build strong relationships. However, this model wasn’t scalable. It led to long wait times and inaccurate answers. In other words, bad customer experience. 

But now with the AI technology, integrating an AI chatbot with Facebook Messenger allowed businesses to reply to all customers, respond with accurate answers, and be available 24×7, improving customer experience multi-fold. 

How does Facebook Chatbot work?

Facebook Messenger chatbot works by using artificial intelligence and automation. Once an AI chatbot platform is integrated with Facebook Messenger, they become functional and intelligent. 

With AI technology, these FB chatbots can understand complex questions and respond to users accurately. AI subsets such as natural language processing (NLP) allow these chatbots to understand human language, converse in natural conversations and personalize interactions. 

The Facebook Messenger chatbot works in a three-step process:

1. Input: The user interacts with the Facebook Messenger interface and enters their query. 
2. Analysis: The AI part of the chatbot understands the intent behind the query. And the automation engine maps the intent with the database (with the help of Facebook Messenger API) to pull relevant information. 
3. Output: AI engine gets back to work and converts machine language back to human language to respond to the user. 

This process is repeated with every user input. 

AI in FB chatbots understands a query by extracting its meaning, analyzing the sentiment, and gathering more context from words. This allows the machine to chat in natural conversations.
In addition to this, AI helps personalize the customer experience by understanding their preferences and pulling information from customer databases.

Suggested read: Facebook Messenger Templates Guide

Capabilities of Facebook Chatbot a Conversational Tool

Should you opt for a Facebook bot for your business? With many businesses moving towards this trend, this must be a burning question for you. Worry not! We’ll list some benefits for you to decide. 

1. Be available 24×7

Your customers are already on Facebook and familiar with Messenger service. Moreover, they spend a lot of time on the platform too. What they want from you is to be available when they need you. The Facebook chatbot allows you to interact with your audience 24×7. Your customer support is always on and running, even during non-business hours and holidays. Being available round the clock also ensures the messages you send have a high open and response rate. 

2. Save customer time

Customers spend a lot of time waiting to resolve their queries. Either they spend time pressing one number after another on IVR or waiting to connect to an agent (or sometimes two). Facebook Messenger bot automates repetitive queries (e.g tracking orders, returning products, booking appointments, rescheduling bookings, etc.), without human intervention. It saves user’s time in accessing the information at their convenience. 

3. Qualify leads and nurture them

Customers use social media channels as much to find new products as they use them to stay connected with family and friends. Every interaction is a chance to showcase your products. A Facebook chatbot can recommend products based on their preference, answer questions, process payments, and send invoices– all in a single window. This conversational commerce leads to actual business results through lead qualification, sales, and upselling. 

Related: How to use Facebook chatbot for lead generation?

4. Enable self-service with automation

With the rise in DIY (do-it-yourself) culture, customers want to resolve their queries on their own. However, navigating through the knowledge base and help center docs is a troublesome task. Facebook bots can help users find the correct information and resolve their issues at their convenience. It gives them the satisfaction of completing a task without depending on others, resulting in a happy experience. 

5. Reserve agents for more considerable challenges

As more and more users interact with the Facebook bot to resolve their queries, agents are liberated from repetitive and monotonous work (a.k.a. responding to frequently asked questions.) It allows them to work on projects with higher ROI, boosting their satisfaction. The intelligent routing feature in the FB bot ensures the chat goes to the right agent with relevant information. It saves the customer’s time and boosts the agent’s productivity. 

6. Branch out your communication channels

There are more than 100 social media channels in the world, and 17 of them have at least 300 million active users. In addition to phone, email, and IVR, users want to connect with companies on channels such as Facebook, Youtube, WhatsApp, Instagram, WeChat, TikTok, Telegram, etc. as well. While a business can’t be on all of them, if your audience is on Facebook, integrating your chatbot on it allows your brand to connect with your audience on their preferred channel. 

7. Improve customer experience at the check-out process

Cart abandonment is a spine-chilling experience for any business. The average cart abandonment rate is 68% for e-Commerce stores. That’s a lot of loss for businesses that should convert into revenue. A Facebook Messenger chatbot can reduce this number by answering customer questions immediately, guiding them through the checkout process, and re-engaging with them to complete the process—some of the most common reasons for cart abandonment. 

Facebook Messenger chatbots examples

Facebook chatbots can be used for various use cases by sales, marketing, and customer support teams. Let’s look at some companies who are killing it at Facebook chatbots. 

1. Surveybot: Friction-free feedback collection

Getting customers to fill out a survey form takes time and effort. Especially when there are too many fields to fill. Surveybot reduced the friction by asking for customer input in Facebook Messenger when the user is already there. The chatbot asks conversational questions that are more engaging. And users don’t have to click any link or navigate to another page, resulting in high response rates.  

2. Dominos: Smooth purchases with a personalized experience

Probably one of the most efficient chatbots ever, Dominos allows its users to buy pizzas directly from Facebook Messenger. The chatbot converses with the user to display the menu, takes the order, tracks it, and supports customers with common questions. And if a customer is a repeat user, the Facebook bot personalizes the experience by asking them if they’d like to repeat the previous order. It enhances customer experiences by leaps and bounds. 

3. Kayak: Recommendations customized to your needs

Travel and hospitality is one domain where every user has a different need. Hence, a one size fits all approach doesn’t work here. Kayak overcomes this challenge by setting up a Facebook chatbot on Messenger to give flight and hotel recommendations to users. The FB bot asks users specific questions and uses previous chat and search history to understand their preferences. Based on this data, the AI shows users personalized recommendations. 

4. Sephora: Convenience while scheduling meetings

Booking an appointment is one of the processes that can be automated end to end—the users open a calendar, search for the date and time they want a service, block a time according to their convenience, and get a confirmation email in their inbox. Sephora took this model to their users on Facebook Messenger and used a chatbot to enhance their experience. The chatbot would ask the user for their location and the type of service they want to finalize the booking. 

5. L’Oréal: Make sales when live shopping

During one of their live shopping experiences, L’Oreal Indonesia used Facebook Messenger to interact with attendees. The users could chat with influencers, get more details about products, and make purchases in the chat. Automation would then take care of the other supply chain and fulfill the order. This personalized experience from the live stream helped L’Oreal Indonesia build trust and boost sales from one event. 

FAQs

• Is Facebook chatbot free?

Facebook doesn’t charge any fee to build a Facebook Messenger chatbot. However, if you are building one through a third-party, then you will have to pay a nominal amount to them. You can also read: How to build a Facebook messenger chatbot?

• What to name a Facebook Chatbot?

Giving a name to your Facebook bot adds personality to it and makes it more approachable. The name could be based on the role they’ll serve (e.g. Helper Bot, AmazeBot), a brand name in itself (e.g. Siri, Alexa), or any funky and cool name (e.g. Eva, wall-e). 

• Does the FB bot function on Mac?

Yes, Facebook bots work on Mac. They also work very well on Windows, Android, and iOS platforms. 

• Can FB bots invent their own language?

No, at least not yet. In 2017, two Facebook chatbots, Alice & Bob started talking to each other in a language they made up, which humans couldn’t understand. This behavior is considered normal in AI and is nothing alarming. 

Further, read:

All about Facebook auto-reply

How to get a Chatbot on Facebook Gaming?

WhatsApp has become an increasingly important part of our lives, hasn’t it? Billions of messages are passed on WhatsApp every day. Whether an individual is attempting to contact a long-distance friend or a business is trying to connect with a local customer, WhatsApp has made conversations simple for all! If you are a company that provides international services and wants to connect with customers instantly and at no cost, WhatsApp is the tool for you. Customers are becoming more accustomed to making purchases at the tap of their mobile screens as technology advances.

Why Should You Use WhatsApp for Sales:

Reach:

You can reach a wider audience with WhatsApp for sales than you could with other channels because it is the most popular messenger app in 128 countries.

Low Barrier:

With WhatsApp for sales, you can reach out to clients through a channel they are already using. The majority of people check their messages several times per day, making WhatsApp the simplest and most practical way for them to contact companies.

Stunning Speed:

Long wait times and slow responses are two major sources of customer annoyance. Because WhatsApp messages are shorter and more concise than emails, you can respond to customers’ inquiries and problems more quickly, lowering the chance of churn.

Data Privacy:

Privacy worries are becoming more prevalent in the current era due to the increasing presence of hackers. But WhatsApp for sales is highly secure due to its end-to-end encryption and dedication to upholding user privacy.

Brand Impression:

Making it onto your customers’ phone contact list has a personal feel to it. It conveys a more casual vibe than phone or email and demonstrates to your customers that you are on their level.

Suggested read: How to add WhatsApp bot for groups?

Stats That Prove WhatsApp is Preferred by Businesses Worldwide:

According to PYMNTS, WhatsApp Business, its B2B initiative, has amassed more than 5 million business users in just one year since its launch.

According to Mailchimp, despite their popularity, emails and SMS have open rates of 21.33%. Click-through rates are even lower, with only 2-5% of recipients clicking on the links provided in the email. In contrast to emails and SMS, WhatsApp has a 98% open rate, which means that 98 messages out of every 100 are read.

Every day, approximately 175 million people send messages to business accounts on WhatsApp, according to WhatsApp CEO Will Cathcart.

Automating WhatsApp Abandoned Cart recovery notifications aids in the recovery of 45-60% of abandoned carts and application drop-offs.

How to Use WhatsApp for sales:

If you are planning to use or are already using WhatsApp to increase your sales, here are some good tips for selling on WhatsApp:

Establish Your Business:

Setting up a WhatsApp business profile is the first step in getting your business selling on WhatsApp. It is advisable to get a new phone number that will be used only for business. You would need to verify your phone number, choose a business name, and upload a profile picture after installing and opening the app. You can then access the settings to configure your hours of operation. As soon as a customer starts a conversation, you need to send them a welcome message.

Improve Product Visibility:

To showcase your goods or services on WhatsApp, you should think about making a catalog. Previously, companies could send product images one at a time. Customers can now view the entire company catalog within the interface, though. Your customers can interact with your business easily thanks to a catalog. You can add a variety of products or services to your catalog on WhatsApp Business.

The following are the steps to do so:

• Open WhatsApp Settings and select Business Tools.
• To add a new item, select Catalog.
• To add pictures, click the plus sign.
• Don’t forget to include the name of your product or service, and think about including any optional information like a description or website link.

Clear-cut Product Demonstration:

WhatsApp gives you the ability to immediately forward product demonstrations to your customers because of its rich media features. You can share a variety of images and instructional videos with your audiences to provide them with high-quality information about your product or service. The path to generating excitement about your good or service is made clear by product demonstrations. Additionally, they let you respond to a variety of product-related questions right when a potential customer needs your help. Better business engagement results from this, which raises conversion rates.

Develop Customer Relations:

For most businesses, developing fantastic customer relationships is the pinnacle of success. The appeal of WhatsApp is that it allows you to interact with your customers on a platform that they already use to talk to their loved ones. With faster, more direct, and more individualized service, WhatsApp can help you build stronger relationships with your customers and increase conversion rates.

Support Customers Post-Sales:

After a customer makes a purchase, the relationship does not end. Everyone has purchased a product that does not meet their needs or that they do not know how to use at some point. If a customer has to jump through hoops to get a refund or product assistance, they will not hesitate to let you go.

WhatsApp is a low-effort way to provide post-sales support to your customers without making them wait in long lines or repeat information. You can provide video tutorial support for goods that don’t need technical know-how. Without exchanging emails back and forth, refund requests can also be handled quickly.

Turn to Automation:

You can’t be efficient and fast unless you have the right automation. The right automation will help you save the time required to provide your customers with the personalized service they desire. Here are some possibilities:

Quick responses: Use templated messages to respond to frequently asked questions quickly.

Auto-replies: Whether you’re out of the office or simply unable to respond quickly, set up an auto-reply to ensure your customers receive an instant response.

Chatbots: Creating a WhatsApp chatbot is the ultimate option. Chatbots can assist you in answering questions, routing customers to the appropriate agent, and even collecting leads. You don’t even require coding for designing chatbots for WhatsApp.

You can turn to Chat360 to design chatbots with ease.

Features Provided by WhatsApp for Sales:

Broadcast:

WhatsApp for sales has a lot of untapped promotional potential. You can send informational or promotional content to your customers using the “Broadcast” feature without invading their privacy, as it works similarly to the BCC feature in emails. And, because you need your customers’ permission to send them WhatsApp messages, you can be certain that you’ll only be targeting leads who are interested.

You can share information about flash sales and promotions using the “Status” feature. Because an updated status is only available to viewers for 24 hours, it can be used to capitalize on your customers’ scarcity mindset and increase conversions.

QR:

WhatsApp has a “click to chat” feature that allows you to start a conversation with someone without saving their phone number. This is convenient for customers who do not want to remember the phone number of every business with which they interact. You can produce a link that can later be transformed into a QR code.

As an alternative, you can just print your QR code on posters or marketing materials. By scanning the QR code with their smartphone, customers can strike up a conversation if it piques their interest.

Related: WhatsApp Bot Features Guide

Switch to WhatsApp for sales for the betterment of your business:

If there is a real question of if businesses should use WhatsApp for sales or not, there is only one answer to that. Yes indeed, WhatsApp for sales is a powerful platform that can help your company drive lead generation and customer engagement.

WhatsApp Business enables businesses to message their customers directly within the WhatsApp messaging platform in a safe and secure manner. WhatsApp has several features that, when used correctly, have the potential to increase your sales.

Furthermore, you can use WhatsApp chatbots to respond to potential customer inquiries and provide your audiences with a hassle-free sales journey.

Get a chatbot for WhatsApp for sales and see your revenue booming in no time!

Communication is the most important thing in any business. Good communication can help you to build a strong relationship with your customers and your employees.

However, it is not always easy to communicate with people; sometimes, they don’t understand what you want from them or they just don’t want to talk to you at all.

That’s where automation of communication comes in: it helps to make it easier by automating repetitive tasks like responding to customer questions or sending email newsletters.

But how does it work? And what’s the difference between human-based communication and customer service automation?

If you’ve ever had to deal with a customer service representative through email or phone, you’ve probably wondered how to tell if they’re a person or a bot.

The reality is that it’s not always easy to tell the difference between human and automated interaction, but there are signs you can watch for. Here are some ways automated bots and humans differ from each other.

Top 3 Differences for Human Communication Vs Customer Automated Service

In many ways, humans are less reliable than automation. Humans make mistakes.

They’re not consistent or predictable, as they can change their minds depending on the situation or their mood and feelings at the time.

Also, they’re susceptible to external influences like emotions and environmental factors that might cause them to behave differently than normal. Some important differences between human communication and customer automated service are as follows:

1. Stronger Possibility of Mistakes in Human Communication

Humans are more prone to making mistakes. They aren’t always consistent, reliable, or motivated.

For example: If a human is working on your customer service ticket and you don’t get exactly what you want the first time around, they may not be able to fix it right away—they may have an off day or be too busy with other tasks.

While in customer service automation offered by Chat360, you can easily have the chatbot respond to your customers in a fraction of the time.

This is especially helpful if you have a high demand for customer service, or during peak hours when you don’t want customers to wait for an answer.

Additionally, since it’s programmed with algorithms and rules that execute on their own, you know exactly how long it will take the bot to respond to each message received.

A human may be able to give an approximate response time based on how many messages they’ve already responded to that day.

2. Accelerated Turnaround Times in Automation

One of the main reasons automation is better than human customer service is because it can respond faster.

When you’re waiting to receive a response from a human, many factors could slow down your service.

For example, if your call goes to voicemail or if you have to leave a message for them to call back and then wait for them to do so, this can take some time—and even more, if they aren’t reachable by phone at all times of the day.

Automation also has its version of “fast” responses: automated messages!

Automation can be programmed to respond faster than humans, and it doesn’t matter if you’re open 24/7 or not—the bot will always be available for questions and concerns.

3. Computer Systems Lack Emotional Intelligence

It’s important to understand that empathy is not a part of the automated service process.

The reason for this is simple: empathy is a human emotion, whereas customer service automation is designed as an impersonal process.

Your goal should be to create a system that is as human-like as possible while remaining automated.

For example, If you’ve called customer service and gotten an answer to your question from an actual person who could empathize with your situation and help explain some of the details in more depth than just “yes” or “no”, then it was likely because they were using their time to help you out.

The problem with customer service automation is that it doesn’t have this flexibility. Instead, it’s designed to follow a certain set of rules to provide the most efficient response possible—which means that empathy may not always be a part of the process.

Advantages of Automated Customer Service with Chat360!

• Automation is actually cheaper and more consistent than human communication.
• Turn around times are faster because you don’t have to wait for that one employee who was absent from work.
• Automation also means less overhead costs: no wages, no benefits (other than perhaps some initial development cost), and when something goes wrong there’s no one for whom you have to account for their actions.
• The computer simply tells you what happened and gives an option on how to proceed with your complaint/request/issue.

Our Chat360 automated bots will provide better consistency and also allows businesses large or small access to advanced customer service tools such as sentiment analysis which can help them improve their products based on customer feedback across multiple channels including social media sites like Twitter & Facebook or even text messages sent directly through Whatsapp.

To Conclude:

While automation may seem like the better option for customer service, some downsides should be considered. Humans are also more vulnerable to mistakes when working under pressure or stress.

There is no need for empathy in automation, as the computer does not have to deal with a person’s emotional state or mood.

With all this in mind, it’s important not only to consider whether or not your business needs a live chat feature but also what type of customer service experience you want them to have while using it!

Suggested read: Humans Vs Chatbots

FAQs Related To Customer Service Automation Examples

• • What kinds of services are automated?

Ans. Portals for self-service and knowledge bases, Canned responses, often known as standard email responses, Chatbots, virtual assistants, and live chat, using machine learning and artificial intelligence.

• • What may be enhanced by service automation?

Ans. Automation can enhance the performance of service assets, as well as service utility and warranty. The capacity of automated resources can be changed with ease. Since they don’t require human interaction, they can be accessed outside of regular business hours or time zones. Systems that are automated can be evaluated and enhanced.

• • Customer experience automation – what is it?

Ans. Automation of the customer experience (CX) refers to any technology that helps customers with routine tasks, occasionally taking the place of human interaction, to enhance customer interactions.

Further, read:

Inbound Customer Service Vs Outbound Customer Service

A software program or service miming human-to-human interactions is called a chatbot. Artificial intelligence and machine learning are typically used to accomplish this, enabling the WhatsApp chatbot to understand human user communication and respond in a manner that appears intelligent.

In light of this, a restaurant chatbot is a service that enables customers to submit inquiries or requests without requiring a member of the staff to get back to them. Restaurant chatbots are explicitly created with restaurant patrons in mind and respond to the most frequent questions in a suitable manner.

Smart tactics for Restaurant Chatbots:

Make Your Chatbot Answer the Customer Queries for You:

As per a report from HubSpot Research, when it comes to customer service, 90% of customers consider an “immediate” response to be essential or very important. 60% of customers define “immediate” as less than 10 minutes. Therefore, you cannot ignore direct messages and spend hours each day manually responding to the same queries. However, a chatbot can complete it automatically.

By giving your staff more time to concentrate on other objectives through FAQ automation, you can increase office productivity. Additionally, because people feel more valued when they receive prompt responses, the brand’s response rate and customer engagement increase.

All common inquiries in your restaurant, bar, coffee shop, food truck, or food delivery service can be resolved by a well-designed restaurant chatbot. This can be accomplished using pre-set questions and answers or by utilizing artificial intelligence to respond to open-ended queries. Therefore, it follows that the process of learning about your company’s offerings in the food industry will be easier and friendlier if you do so.

Use Chatbots to Take up Orders Online and Provide Payment Pathway:

You can interact with your customers and take orders online using a chatbot with 100% accuracy. Additionally, you can integrate the chatbot for your restaurant with POS software so that customers can order and pay using the same interface. The place where your customer pays for goods or services at your store is known as the point of sale, or POS. This system enables your company to accept payments from clients and manage sales.

Suggest Menu Items Using Chatbots:

Assume your visitor is looking for dinner on your website. Then, a chatbot appears, asking if it can assist them and displaying some food recommendations in menu card format. The customer can then pick and choose what they want and order it directly from the bot.

Restaurant chatbots can also recognize returning customers and advise the visitor based on previous purchases. A bot can recommend dishes that a customer may not be aware of, or the best drink to pair with their preferred meal. All of this can help them become more familiar with your restaurant.

Simplify the Process of Food Ordering:

Food ordering automation is simple and quick. You can enable customers to place orders with your restaurant on a Facebook page or through the chat window on your website by conversing with the chatbot. It’s a great option for customers who don’t want to call you or use an additional mobile app to place an order.

Chatbots can provide clients with delivery status updates, allowing them to know when their meal will arrive at their table. To alleviate any concerns, you can implement a delivery tracking chatbot and provide customers with up-to-date delivery information. So, if you provide takeout services, a chatbot can immediately respond to food delivery questions from your customers.

Follow-up and Managing Reputation:

Two crucial aspects of the restaurant industry are follow-up and reputation management. A restaurant chatbot can be designed to communicate with customers and ask them questions about their experience, their thoughts on the food, and what they liked and didn’t like.

This follow-up can also be used in conjunction with a larger reputation management strategy. Restaurant chatbots can be designed to send communication to customers asking them to write reviews or submit feedback, which can then influence other customers who look for reviews before booking a table at a restaurant.

Collect Crucial Feedback:

Reviews are crucial to the modern consumer. They now make restaurant choices based on feedback that previous diners. It is important for restaurants to get some positive ratings on different review sites as well as on your Google Business Profile.

A restaurant feedback chatbot can help you with that. It can send automatic reminders to your customers to leave feedback on third-party websites. It can also finish the chat with a client by sending a customer satisfaction survey to keep track of your service quality.

Simplify the Chatbot Design Process:

Instead of turning to design your restaurant chatbots using extensive coding, you can turn to the likes of. This is certainly a smart tactic as it is quite user-friendly, easy and just requires you to sign up and customize the chat flow using drag and drop builder.

Restaurants Benefit Through Chatbots:

Restaurants stand to benefit greatly from AI technology. Restaurants will be able to better serve their tech-savvy customers, increase margins, and meet their demands by expanding the use of already-existing technologies like chatbots. Success depends on a proper strategy put forward to maximize the potential of chatbots.

Shopify is one of the most popular e-commerce platforms, assisting many businesses around the world to go online by creating their marketplace. More than 1.3 million suppliers utilize it worldwide as per Unite.shopify.com.

While the client is the center of the eCommerce business, it is crucial to have efficient customer engagement to improve total sales and improve customer experience.

Here’s where Shopify Chatbots come into their own.

In order to respond to client inquiries and turn them into active sales, chatbots have been crucial. Without automation, AI, and chatbots, it is impossible to keep up with the ever-increasing volume of clients in e-commerce companies and the limited personpower available.

How does Shopify Works?
Shopify is an eCommerce platform that lets users build online stores. This platform allows users to sell their products on the internet. Users can also accept payments, ship items, market themselves, and engage customers with Shopify.

As per a report from Sleek note, Shopify App Store is used by 87% of merchants around the world. No wonder, it is a popular eCommerce platform that powers millions of online stores worldwide. Inventory management, product listings, payment processing, shipping options, analytics tools, marketing automation, SEO, social media integration, and other features are available.

Reduce Labor Cost:

Chatbots cost nothing to engage with. These bots take care of work that would otherwise need paid staff members or expensive software platforms.

24/7 Support:

You get always-on support without the need for a 24-hour support team. You can capture and engage leads at any time of day or night by adding a virtual rep to your team. Your bot will then forward them to your human associates at the appropriate time. Even when your human workforce is absent, chatbots work around the clock to provide sales and customer service.

Instant support to help convert more Shopify potential customers:

Immediate Response To Potential Customers:

If questions are not answered quickly, the majority of shoppers will abandon their carts. Customers want answers now, not later, and you can empower them by responding to their inquiries about sizing, product care, returns, lead generation, and other topics.

Chatbots answer customer questions in real time, allowing them to solve problems quickly and efficiently. It assists retailers in improving customer satisfaction, increasing sales funnel, meeting sales targets, reducing customer support tickets, and lowering churn rates.

What Type Of Chabot Should You Design For The Shopify Store?

It is critical that we design our chatbot in such a way that it can meet the majority of your needs under one roof:

The obvious choice is conversational chatbots. Give your customer the comfort of a conversation while assisting you in reaching your peak productivity. A well-designed chatbot can even provide zero contact resolution, which means no human intervention is required.

Assist bots are critical for optimizing internal processes. They can keep track of your data and assist you in better assisting customers, protecting your store from bot attacks, and so on. These bots are excellent for team scaling. You can relax knowing that assist bots will provide security and insights into your business without you having to lift a finger.

Create a Shopify Chatbot in just 7 Steps, Without Coding!

Building chatbots don’t always require extensive coding. Chatbots can be designed and built quite easily using the likes of Chat360. You can create a chatbot and employ it on platforms like Shopify with ease.

You just have to do the following:

1. Initially, you have to sign up with Chat360.

You need to log in to the Chat360 or create a new account if not already registered to access the Chatbot building platform.

2. Once you are logged in, head over to the ‘Bots’ section, you can see at the upper right end of the screen.

3. Click on the “Add New Chatbot” option present on your dashboard’s right. To construct your chatbots using Chat360’s customizable, select “start from scratch.”

4. Create Your Own Bot Using a Simple Drag and Drop Builder.

You can also reach out to us in case you need any assistance to create your Shopify Chatbot.

5. You can also do customization to your chatbot, which could be changing color, text boxes, chatbot image, etc in this section.

6. The next step is crucial where you have to integrate the code to the backend of your shopify website, in order to integrate the chatbot. To get this code, you need to put your website’s domain name and publish it, a new code will appear in the black box, all you have to do is add this code to your website with a web developer assistance.

7. Test you Shopify Chatbot on you website.

• Select Connect with Shopify after that.
• Enter the name of your Shopify store in the resulting window. Select Add connection after that.
• You must now set up the integration.
• You decide to build your chatbot entirely from scratch.
• Our integration has been finished. Select Manage Your Chatbot to continue.

Turn To Chatbots To Accelerate Your Store And Business:

You are always on call as a small business owner. Every day, you make difficult decisions to put out fires. However, this does not have to come at the expense of your customers. Furthermore, you need satisfied customers to propel your company forward. So, pick a powerful, intelligent chatbot that can grow with you. A bot that you and your customers can always rely on for assistance.

The only way to stand out from marketplaces and retail behemoths is through automated support and fulfillment. Using chatbots, you can shorten your sales cycle time, provide high-speed customer support for common use cases like order tracking, refunds, and cancellations, and create exceptional customer experiences.

You can always reach out to us in case you need any assistance to create a Chatbot for your Ecommerce website, schedule a demo today!

Facebook chatbots have come a long way since Facebook first allowed developers to create Facebook Messenger bots in 2016. Chatbots have come a long way as well and have become a main-stay currently.

Chatbots are now the go-to tool for boosting marketing, accelerating growth and revenue, and providing fantastic customer service. A marketing chatbot deployed in Facebook Messenger has a wide range of functionality, and marketing bots have a direct impact on increasing your bottom line.

What is Facebook Messenger?

Facebook Messenger is a well-known messaging platform and app. Text messaging, voice, and video calls are all supported by the platform (including group video calls). Users can customize their experience by choosing from a variety of chat themes, stickers, and custom reactions with avatars. With 1.3 billion users, Facebook Messenger is the world’s fourth most-used social platform, according to the Digital 2021 Global Overview Report.

Messenger is also a popular customer service channel for brands with a Facebook presence. Businesses can use it to answer customer questions or as a channel for advertising. Anyone with a Facebook account and an internet connection can use Facebook Messenger for free.

What is a Facebook Messenger Chatbot?

A messenger chatbot is a piece of software that communicates with humans using artificial intelligence. When using artificial intelligence, a bot is programmed to understand questions, provide answers, and assist people. A Messenger bot operates by communicating in live artificial intelligence-driven conversations via the Facebook Messenger app, which you can configure for any aspect of your business and marketing.

Chatbots have continued to develop and provide options and functionality for the Facebook Messenger Bot over the last four years. As per Statista Facebook Messenger now has over 1.2 billion active users, and the platform has been used to create over 300,000 bots.

Need for Facebook Messenger – Statistical Study:

More than 70% of respondents to a Facebook survey are known to have said they anticipate being able to message businesses for customer service. Furthermore, more than 59% anticipate messaging businesses in order to make purchases.

According to a Facebook research survey, people use Facebook Messenger as follows:

More than 81% of respondents send messages to companies inquiring about their goods or services.

75% of respondents ask businesses for help via message.

In order to make a purchase, more than 74% of respondents message businesses.

Facebook Messenger Can Be Used in a Variety of Ways

There are several key use cases for Facebook Messenger to consider:

What Are The Ways In Which You Can Use Facebook Messenger:

Respond to customer inquiries about your products, services, or company:

Someone may contact you to inquire about pricing, business hours, or any associated aspect. Answering these questions quickly can mean the difference between a sale and a loss.

Drive Conversions Proactively.

Facebook has some outstanding native features, which we’ll look at further down, that allow users to do things like book appointments with businesses. You can use these features to generate leads and actively drive sales. Chatbots can also be useful in this situation.

Benefits of Facebook Messenger Chatbots for Business:

Offers Seamless Customer Service:

Customers expect 24-hour availability and despise being put on hold. They also ask many of the same questions repeatedly (and again). If you spend a lot of time assisting customers with tracking deliveries, checking your return policy, or scheduling appointments, a little automation will go a long way. Customers will have access to the information they require even if they are unavailable. They will save time by receiving instant responses to their questions, and you will save time by allowing your Facebook Messenger chatbot to answer simple questions.

Reach Out To Customers:

When someone reaches out to you on Facebook Messenger, it creates an opportunity for your business to follow up through a conversational bot. Each message exchanged is a chance to learn valuable information about a customer that can help build a long-term relationship. Once your business in the form of a chatbot has responded to an initial message, there are several reasons why you might want to re-contact this customer in the future.

Automate Sales:

A Facebook Messenger bot can generate sales with the right script. Personalized recommendations, lead qualification, and upselling are all possible with conversational commerce. Your bot can identify potential customers’ needs, ask basic questions, provide inspiration, and direct high-quality leads to your human sales team as it greets them.

How To Build Facebook Messenger Chatbots With Ease?

Building a Facebook Messenger bot does not need any form of extensive coding. All you have to do is:

Go to the Chat360 page and login or create an account.

Select Build the bot from scratch or use templates from the Select Bot Type dialogue box.

Choose the platform for which you want to build your chatbot, such as Facebook Messenger.

You are now in the chatbot development space. You must drag and drop the options from the left-hand panel to create your chat flow.

Following the creation of the chat flow, proceed to the next phase, ‘design,’ where you can choose the colors, theme, and User Interface, as well as make other changes to make your chatbot look more appealing.

Integration:

Furthermore, Chat360 has scope for integration with Facebook Pixel. You will be able to measure the effectiveness of your advertising campaigns and use the data collected by Facebook Pixel to ensure that your ads are being shown to the right people. This will prove to be helpful for your business and growth on the basis of learning from the analysis of necessary data collected.

How to Promote Your Facebook Messenger Chatbot?

Once you’ve created your Facebook Messenger chatbot, you’ll need to plan how you’ll use and promote it. Here are some tried-and-true strategies for doing both:

Create a Facebook Messenger button for your website and Facebook page:

Customers and prospects can connect with your chatbots with a single click by placing a button on your website or Facebook page. If your site is powered by a CMS (content management system) such as WordPress, Facebook will provide you with appropriate embed codes for your landing page. Alternatively, you can use plugins.

Create specific landing pages.

Dedicated landing pages can assist you in connecting with more customers through Facebook Messenger. A landing page is a simple, targeted web page that directs visitors to a single goal.

Automation Is On The Rise! Turn To Messenger Chatbots!

Automation is tipped to be a main-stay as technology progresses constantly. In the context of Facebook Messenger bots, the technology reduces the need for human input, allowing your team to focus on higher-value tasks. Chatbots, on the other hand, are programmed to remain true to your brand, which means they allow customers to connect with brands in a very human, personal way while also allowing your business to grow through automation.

Further, read:

How to set auto reply in Facebook messenger?