Brand awareness is paramount for any e-commerce and retail company to engage customers and increase sales. The more aware people are, the more revenue your business is likely to generate. And no business today, for that matter, can deny the power of social media platforms. And Instagram is undoubtedly one of the best tools for building brand awareness.

Loyal followers and engagement in the platform help retail companies achieve measurable goals.

But easier said than done, how can you take care of every user that comes to you with curious intent regarding your product and service?

Well, the simple solution for that is automation. A chatbot can be your best Assistant for managing every customer’s queries without a miss and at any time.

Also, there are many other reasons why an Instagram chatbot is essential for your e-commerce and business. We’ll be talking about the same in the blog.

Reasons why Instagram chatbot is essential for e-commerce and retail companies

Quick response for better service 

Customers get annoyed when they get a ‘hold on’ response. They’ll not be dilly-dallying and waiting for your assistance. Instead, without any hesitation, they’ll switch to a better service provider. 

Instagram chatbot reduces the pain of longer wait times for customers when they are looking for answers. The automation replies to every common and repetitive query in no time. And for any complex questions that require the customer service agent’s attention can be quickly handed over, as most of the queries are removed from the call queue.

24/7 support

Unlike human agents, automation tools don’t require rest or any breaks. Instagram chatbots are there to respond to customers’ concerns Irrespective of your business hours.

Since customers visit your Instagram page whenever they like, be it midnight. Human staff can’t stay active 24/7. However, Not being able to respond to the customers right at the moment can be a huge disappointment for customers. You’re losing potential clients in the process. Instagram chatbot prevents such situations.

Personalized offer

Instagram chatbot helps you take advantage of customer interest by offering customized offers to close the sale right away.

You can entice the user with special limited offers at the moment when they are ready to buy. The fear of missing out on feelings encourages them to make a purchase.

With an API-integrated chatbot, you can offer endless tailored messages according to the customer’s interest. Discounts and freebies are always a good strategy to convert potential customers.

Support during growth

Every business has a goal to grow rapidly. However, with growth comes responsibilities. For instance, when the customer base of an e-commerce or retail business grows, the support team takes time to adjust or at some point fails to effectively cope with the growth.

However, Automating repetitive and simple inquiries make it possible for your customer support team to comfortably embrace the growth and provide better service. Instagram chatbot meets the demand of a larger customer base and hands over the bigger problem to the human agent. Making it a lot easier for the agents. Also, It prevents customer service issues.

Cost-effective

Deploying an Instagram chatbot will reduce your customer support expenses to a great extent. Since customers expect someone to answer their questions anytime they visit your Instagram. They won’t take even a minute to leave if they don’t get what they’re looking for.

But it gets costlier when you have to hire support staff to monitor live chats and provide assistance round the clock. But when you include an Instagram chatbot, there will no longer be the need to hire more human agents to perform such simple yet repetitive tasks.

More sales

The ultimate goal for any e-commerce and retail business is to make more sales. But before any visitor converts into a customer, they need reassurance. Instagram chatbot guides your customers throughout the process. 

You can provide instant access to a vast knowledge base to your prospect. That helps the customer select the right product that suits them the best. The customers will then have faith in your brand. They can rest assured that you’ll be there to support them even when the support team is unavailable.

Related: How to use Instagram Chatbot for Sales and Customer Support?

Conclusion

Now that you understand how essential an Instagram chatbot is for any e-commerce or retail business, you can also pick the best solution for your business. Based on your business requirements, you can opt for a simple Instagram chatbot solution or complex AI-based solutions-whatever suits you best. Instagram chatbot integration with API offers a better customer experience.Chat360 is here to help you with your digital presence and get in touch with your leads and prospects flawlessly. You can sign up for free to understand better.