It all happened in the year 2018 when WhatsApp introduced an API for business owners, and all the business interaction activities with customers changed. From catering to sales queries to managing customer pain points. Through WhatsApp, everything was possible. As WhatsApp bots can largely opt from a BSP, you need to be aware of WhatsApp chatbot features.
Understanding the features of the WhatsApp bot is not rocket science, and you need to be aware of its overview functionality and find a reliable vendor who can provide one. In this blog, you’ll understand what features you need to look at before opting for a WhatsApp chatbot.
WhatsApp chatbot features and capabilities
Here is a list of crucial things that WhatsApp chatbots can perform.
1. WhatsApp click to chat link
WhatsApp has introduced this feature if a user has to interact with a business entity without saving their number. The click-to-chat link feature is one of a kind, and you will receive a link you can pass on to your users if they wish to interact with you.
The best part about click-to-chat links is their availability free of cost. You don’t need to worry about the limit of links that you can generate or users interacting with it via clicks. It’s freely available for everyone.
2. Interacting via QR codes
This functionality is similar to WhatsApp’s click-to-chat link feature. The only significant difference is that users will connect with you using a QR code, whereas click-to-talk requires an active link.
You can generate the QR code in the menu’s settings section. Please note that you maintain your QR codes while issuing them to your target audience.
QR codes feature ideally when you want to promote your brand on a large scale. You must display your QR code through pamphlets, banners, or digital signage.
3. Engaging attribute
WhatsApp platform allows you to use interactive attributes that will improve customer experience. There are crucial elements where you can showcase a catalog that will carry out all your products or services offered by your business.
You can also use web links, create a short description, and mention the price. These elements make customer interaction more lively. If you want to use any graphic image, the WhatsApp chatbot platform allows you that.
4. Analytics
Any business that invests a budget will definitely look for ROI. This is the same case with WhatsApp chatbot analytics, and you can measure various metrics based on a campaign you execute.
The campaign goal can be customer retention, making a sale, or servicing a customer. You can evaluate based on clicks received to your messages, blocks, open rate, etc.
This also helps it in terms of reporting. You can analyze the campaign data and determine which campaign to focus on.
5. Multi-language support
Business owners could sigh relief if they wonder whether the WhatsApp chatbot can respond to other language queries. Currently, WhatsApp supports 40+ languages which are enough to begin with.
Multi-language support is essential for businesses interacting with audiences from non-English regions, and this is highly utilized by eCommerce companies when they operate globally.
Summing up on WhatsApp chatbot features
As we all know how powerful a WhatsApp chatbot can be, no business will hesitate to opt for it.
It would be best if you were wise enough to determine your requirements and match them with the WhatsApp bot’s capabilities, making it more convenient when choosing the platform based on WhatsApp chatbot features.