Websites play an essential role in converting potential customers into sales. Businesses have realized that by incorporating chatbots into their websites, visitors stay engaged for much longer, significantly improving conversion rates.

Chatbots are also excellent resources for gathering and disseminating relevant information. Furthermore, because simple business processes can be automated without sacrificing human resources, this is a cost-effective way of generating online value. Natural language processing has been used extensively in the development of conversational chat and voice assistants that serve as virtual customer service representatives for mobile and web applications.

What Is Dialogflow And Why Is It Effective?

Dialogflow is a platform that makes it easier to create and design a natural language processing conversational chat assistant that can accept voice or text data when used from the Dialogflow console or an integrated web application. Dialogflow’s goal is to abstract away the complexities of developing a Natural Language Processing application and provide users with a console where they can visually create, design, and train an AI-powered chatbot. The following are reasons why chatbots based on Dialogflow are effective:

Simple Multi-Channel Integration:

Dialogflow integrates with the most popular messaging apps, including Facebook Messenger, Slack, Twitter, Kik, Line, Skype, Telegram, Twilio, and Viber, with a single click. Even some voice assistants, such as Google Assistant, Amazon Alexa, and Microsoft Cortana, are affected.

Usage of Natural Language Processing:

Dialogflow can provide a better user experience with NLP than some platforms that work on predefined questions, such as Chat360. DialogFlow Agents excel at natural language processing (NLP).

Operation Mechanism of Dialogflow Chatbots:

• A user sends a text message or a voice message.
• The message is transferred to Dialogflow.
• The message is classified and matched to the appropriate intent (Intents are defined manually by developers in Dialogflow)
• For each intent in the fulfillment, we define the following actions (Webhook).
• When Dialogflow detects a specific intent, the webhook will use external APIs to search for a response in external databases.
• The external databases return the necessary information to the webhook.
• The intent receives a formatted response from the webhook.
• Intent generates actionable data based on various channels.
• The actionable data is routed to the output Apps/Devices.
• The user receives a text, image, or voice response.

How Does Chatbots And Specifically Dialogflow Chatbots Fit In WordPress?

In general, chatbots should be a stunning addition to WordPress websites. Chatbots can function 24/7. They can address users’ questions and needs within seconds, and direct them to the right person when they require assistance from sales or support staff. This makes them extremely effective for collecting and prioritizing leads, directing visitors to helpful resources, personalizing the browsing experience, and even reducing employee workloads by handling all of the tasks.

Even more, Dialogflow chatbots can especially prove to be game changers for WordPress websites. Dialogflow saves developers time by making the coding process easier. The system includes an inline code editor where developers can complete all code-related tasks. With this, their agents can be connected to their applications through Cloud Functions or on-premise.

Importance of Chatbots for WordPress Blogs

Chatbots are an excellent way to begin collecting data for your blog. With this data, your content strategy will be tailored to provide solutions to your readers and answers to their questions. The ability to collect data on the exact questions they are asking will allow you to align your content marketing strategy using your readers’ words rather than your own. Because you are now speaking in their language, you will be able to connect with them more effectively. As per a report from Juniper Research, Businesses and consumers will save a total of 2.5 billion hours by 2023 by utilizing chatbots. Usage of chatbots in WordPress brings a whole new way for

Creation And Integration Of A Sample Chatbot In WordPress (With Reference To Chat360)

If you’re familiar with Python coding, you can use it to create your chatbot using Facebook’s API. But wait, you can easily create a Facebook chatbot without any coding knowledge.

Step 1: Go to the Chat360 page and log in or create an account.

Step 2: Select Build the bot from scratch or use templates from the Create New Bot menu.

Step 3: Choose the platform for which you want to build your chatbot, such as Facebook Messenger.

Step 4: You are now in the chatbot development space. All you have to do is drag and drop the options from the left-hand panel to create your chat flow.

Step 5:Following the creation of the chat flow, proceed to the next phase, ‘design,’ where you can choose the colors, theme, and User Interface, as well as make other changes to make your chatbot look more appealing.

Now that you have a Facebook chatbot created, you can integrate it with WordPress. The use of a plugin is the simplest way to accomplish this, like the case of WP chatbots. This plugin is incredibly easy to set up compared to others. Then, navigate to the new WP-Chatbot tab on your WordPress dashboard after installing and activating it. You must first enter your chatbot’s Facebook App ID and the corresponding Page ID.

Whether or not you used a third-party service to build your chatbot, the procedure for locating and entering these IDs is the same. Additionally, WP Chatbot for Facebook Messenger lets you choose the default color for your message screen and how your bot should welcome guests. Change the Minimized setting that appears at the bottom to Default. When someone visits your website for the first time, this will configure your WordPress chat bot to expand. When they close it, it will be minimized on subsequent visits. That completes all of the plugin’s settings, so go ahead and click the Save Changes button to see the results. The integration with WordPress is done and you can test your Facebook chatbot through WordPress.

Integration Of Dialogflow Based Chatbot In WordPress:

1. Create the chatbot agent.
2. Use the Small Talk Toggle to set up conversations in chat and on the phone.
3. Select a customizable pre-built agent with various knowledge areas by going to “Prebuilt Agents”. You will be able to have the entities and intents built in this way.
4. Go to Integrations in Dialogflow’s left panel and select Dialogflow Messenger (Beta). When a window appears, you can take the code.
5. For a preview of how it would appear on your website, click “Try It Now.”
6. Enter the code on your WordPress website by going there. The bot has been successfully integrated into WordPress.

Turn To Chatbots And Integrate Them Into Your Sites!

If you use live chat on your website, you will most likely receive a large number of inquiries. The more messages you have to respond to, the more time it will take up. In short, using a chatbot is an efficient way to handle simple customer questions. Integrating your chatbot with the WordPress website can be a very good idea indeed. And it just takes a matter of a few steps.

Further, read:

LeadSquared and Chat360 WhatsApp Chatbot Integration Benefits

Modern chatbots are stylish and sophisticated. In fact, they can even feel human thanks to machine learning technology. To offer a better user experience, these AI-powered chatbots use a branch of AI known as natural language processing (NLP). These NLP chatbots, also known as virtual agents or intelligent virtual assistants, support human agents by handling time-consuming and repetitive communications. As a result, the human agent is free to focus on more complex cases and call for human input.

To keep up with consumer expectations, businesses are increasingly focusing on developing indistinguishable chatbots from humans using natural language processing. According to a recent estimate, the global conversational AI market will be worth $14 billion by 2025, growing at a 22% CAGR (as per a study by Deloitte). Guess what, NLP acts at the forefront of building such conversational chatbots.

What is NLP?

Natural Language Processing is referred to as NLP. It is a branch of artificial intelligence that assists computers in reading and comprehending natural human language. Its primary goal is to improve human-machine interaction.

You can assist a machine in comprehending spoken language and human speech by using NLP technology. NLP combines intelligent algorithms like a statistical, machine, and deep learning algorithms with computational linguistics, which is the rule-based modeling of spoken human language. NLP technology enables machines to comprehend, process, and respond to large amounts of text in real time. Simply put, NLP is an applied AI program that aids your chatbot in analyzing and comprehending the natural human language used to communicate with your customers.

How Does NLP Fit in the World of Chatbot Development

NLP enables chatbot developers to carry out tasks like intelligent tasks like:

Automatic recommendations – used to speed up the writing of emails, messages, and other texts

Translation – translating phrases and ideas instead of word for word

Recognition of named entities – used to locate and classify named entities in unstructured natural languages into pre-defined categories such as organizations, persons, locations, codes, and quantities.

Relationship extraction– The process of extracting the semantic relationships between the entities that have been identified in natural language text or speech.

Sentimental Analysis – helps identify, for instance, positive, negative, and neutral opinions from text or speech widely used to gain insights from social media comments, forums, or survey responses.

Speech recognition – allows computers to recognize the spoken language, convert it to text (dictation), and, if programmed, take action on that recognition.

Topical division – automatically divides written texts, speech, or recordings into shorter, topically coherent segments and is used in improving information retrieval or speech recognition.

Operation of Chatbots using key NLP techniques

It’s time to really delve into the details of how modern NLP-based chatbots operate. Tokenizing, normalizing, identifying entities, dependency parsing, and generation are the five main steps required for the chatbot to read, interpret, understand, formulate and send a response. Let’s look more closely in order:

Tokenizing: The chatbot begins by slicing text into small pieces (also known as “tokens”) and removing punctuation.

Normalizing: The bot then eliminates irrelevant information and changes words to their “normal” counterparts, such as by making everything lowercase.

Identifying Entities: Now that all of the words have been normalized, the chatbot tries to determine what kind of thing is being discussed.

Dependency Parsing: In the following step, the bot determines the function of each word in the sentence, such as noun, verb, adjective, or object

Generation: Finally, the chatbot generates a number of responses based on the information gathered in the previous steps and chooses the best one to send to the user.

Ways to consider and build NLP Chatbots

Logic in Business Analysis:

This step is necessary so that the development team can comprehend the requirements of our client. A team typically needs to conduct a discovery phase, research the competitive market, choose the key features of your future chatbot, and then develop the business logic of your future product before they can analyze business logic.

Right Tech Stack:

The following technologies are the most popular and widely used in the chatbot development tech stack:

• Python is a programming language that will be used to create the architecture of your future chatbot.
• Pandas is a data manipulation and analysis software library written for the Python programming language.
• TensorFlowis a popular library for machine learning and neural network tasks.
• SpaCy is an open-source natural language processing software library.
• APIs to connect your chatbot to your messengers or websites.

Development & NLP Integration:

The creation of the machine learning chatbot consists of two steps: the development of a client-side bot and connecting it to the provider’s API (Telegram, Viber, Twilio, etc.). Once we are done with the development, we can add NLP to chatbots by connecting artificial intelligence.

Testing:

Once the bot is ready, we start asking the questions that we taught the chatbot to answer. As usual, there are not that many scenarios to be checked so we can use manual testing. Testing helps to determine whether your AI NLP chatbot works properly.

NLP Chatbots – Possible Without Coding?

Unfortunately, a no-code natural language processing chatbot remains a pipe dream. You must create the classification system and train the bot to understand and respond in human-friendly ways. Integration with NLP required coding. However, you create simple conversational chatbots with ease by using Chat360 using a simple drag-and-drop builder mechanism.

Why Do you Have To Integrate Your Chatbots with NLP?

Natural Conversation Enabled by Intelligent Comprehension:

It is possible to establish a link between incoming human text and the system-generated response using NLP. This response can range from a simple answer to a query to an action based on a customer request or the storage of any information from the customer in the system database.

Chatbots built on NLP are intelligent enough to comprehend speech patterns, text structures, and language semantics. As a result, it gives you the ability to understandably analyze a large amount of unstructured data. Because NLP can comprehend morphemes from different languages, it enhances a boat’s ability to comprehend subtleties. NLP enables chatbots to comprehend and interpret slang, continuously learn abbreviations, and comprehend a range of emotions through sentiment analysis.

Perform Tedious Tasks with Ease:

In order for an organization to function, many different roles and resources are deployed; however, this entails the repetition of manual tasks across various verticals such as customer service, human resources, catalog management, or invoice processing. NLP-based chatbots dramatically reduce human efforts in operations such as customer service or invoice processing, requiring fewer resources while increasing employee efficiency. Employees can now focus on mission-critical tasks and tasks that positively impact the business in a far more creative manner, rather than wasting time on tedious repetitive tasks every day.

Customer Satisfaction:

Millennials today expect instant responses and solutions to their questions. NLP enables chatbots to understand, analyze, and prioritize questions based on their complexity, allowing bots to respond to customer queries faster than a human. Faster responses aid in the development of customer trust and, as a result, more business.

When you use chatbots, you will see an increase in customer retention. It reduces the time and cost of acquiring a new customer by increasing the loyalty of existing ones. Chatbots give customers the time and attention they need to feel important and satisfied.

Analysis for Improvement:

NLP assists in structuring unstructured content and extracting meaning from it. You can quickly grasp the meaning or concept underlying the customer reviews, inputs, comments, or queries. You can get a sense of how the user feels about your products or services.

Turn to NLP-based Chatbots

The future of chatbots is promising alright. It’s amazing how intelligent chatbots can be if you take the time to feed them the data they require to evolve and make a difference in your business. Remember, NLP just makes the whole interaction process smarter.

NLP-based chatbots can help you improve your business processes and elevate your customer experience while also increasing overall growth and profitability. It gives you technological advantages to stay competitive in the market by saving you time, effort, and money, which leads to increased customer satisfaction and engagement in your business. So it is always right to integrate your chatbots with NLP with the right set of developers.

Also, read:

Chatbot Vs RPA

Imagine not being able to order a pizza, book a hotel room in advance, or not being able to do anything you otherwise can with a click from your phone. That’s how automation has now made our lives easier! Customer communication is no different. Customer communication automation has paved the way for businesses to go out of their way to give impeccable customer experience.

“Customer service shouldn’t just be a department it should be the entire company.”– Tony Hesieh

Customer service has always been a priority; it is even more critical now as, with changing times, customer demands are changing too. Customers want nothing less than the best. They expect an instant response from brands, quality products, and top-notch service. The increased popularity of customer communication automation has set some standards for the market, and nothing less than that is not acceptable to customers.

The question is, why?

Why is customer communication automation in demand, and why do businesses and customers prefer it? The following statistics might help you in getting an answer.

Customer communication automation statistics

(Insert image here as shared in the email)

• 31.7% of companies around the globe have already invested in automation for customer services. This means one-third of all enterprises throughout the world have trust in automation. (Let me tell you, the number is only increasing!)
• According to a study by Microsoft in 2016, 78% of millennials expect that the customer service agent already knows about them. This showcases that customer demands are increasing; when this is what a customer expected in 2016, they certainly hope more six years later in 2022 and much more ten years later. But it is the thing about customer communication automation that makes it relevant even today or ten years later- It is highly scalable.
• Chatbots can handle up to 80% of a customer’s repetitive queries. So almost 8 out of 10 times, the customer issue can be resolved without the involvement of the customer service agents.
• Time is money, money is critical, and a chatbot helps save both. As per the studies, a chatbot can save up to 30% on customer service costs, and now that is a massive amount in the long run!
• 86% of customers expect self-service options from the brands, saving time for both the customers and the business.

Why do you need customer communication automation?

Reliable services

What does a customer need? Trust, reliable customer service, and assurance that they will be assisted by the brand whenever required. Customer communication automation helps ensure that all three are delivered to the customers. Consider chatbots, for instance; they can be trained per the business’s requirements. The dialogue flow can be curated to ensure that the customers’ needs are taken care of. A chatbot does not get affected by its emotions, never comes late to work, and connects the customer to a human agent if it cannot handle a customer query. This helps make the customer service reliable and speedy, assuring the customers that the brand is trustworthy.

Improved customer relationship

Customer relationship is the foundation of customer communication. Customer communication automation makes this foundation stronger than ever. Maintaining and nurturing the relationship with the customer is the most important factor for any business’s success. A good customer relationship is an amalgamation of consistent interaction and quality customer service, customer communication automation ensures both.

It insures that customer interaction is consistent and speedy which helps you in gaining customer’s trust. It ensures that there are no gaps in customer communication. Thus making customer relationships better.

Minimizes conflicts with customers

Everyone hates to wait! So do your customers and if your customers aren’t happy you won’t be either! Long waits to get their problems answered can upset customers. Since the technology is becoming more and more advanced every passing day the customer expects your business to accommodate it to facilitate them.

The first question every customer asks is – ‘How long will it take?’ Be it regarding a query being addressed or a problem being solved. Customers expect the turnaround rate to be lower than ever and considering the current scenario they expect an immediate response.

Customer communication automation helps you in reducing the wait time of a customer and chatbots are one of the solutions that help you do just that.

Long way to go

Customer service automation can make life easy for both the business and the customer. The more automated the tasks are the more employees can dedicate their time to complicated tasks. Similarly, customers can utilize the benefits of self-service and save themselves some time.

Customer communication automation has made the market a new place where customers can seek immediate help and businesses can be available to their customers at all times without fail. It is exactly why customer communication automation is the new normal.

WhatsApp has grown in popularity among today’s digital customers as a messaging platform. This is substantiated by the fact that 66% of consumers worldwide prefer to interact with businesses via messaging apps, as per the Mobile Messaging Report. Companies can quickly assist their customers wherever they are by deploying chatbots on platforms such as WhatsApp. The only way to survive and establish a distinction in today’s highly competitive eCommerce market is to provide excellent customer experiences.

Custom-built WhatsApp eCommerce virtual assistants are the way to cut through the marketing clutter, drive meaningful engagement with customers, and drive faster conversions. Therefore, WhatsApp chatbots are currently sought after.

Debrief About WhatsApp Chatbot:

Before understanding WhatsApp chatbots in specific, it is important to understand chatbots in general. A chatbot is generally an artificial intelligence (AI) program that can simulate human conversations by mimicking human communication patterns. It communicates with users via various messaging apps, websites, mobile apps, and phone calls.

While a WhatsApp chatbots is an extensive computer program that uses WhatsApp to automatically respond to customer questions about your products and services, share content, and send notifications about orders, payments, and shipping. To assist your customers in real-time, the response can take the form of a message, image, buttons, or video. It provides output in the form of a series of automated WhatsApp responses that mimic human conversation.

What can a WhatsApp Chatbot Do:

The best bit about WhatsApp chatbots has to be the flexibility it offers in terms of their capability. This is why you would find several examples and instances of WhatsApp chatbots in the business field. The following are the things a WhatsApp chatbot is capable of doing:

Respond to typical client questions 24/7: It can communicate just like a human agent and comprehends human language.

Automate sales by providing users with tailored recommendations.

Develop leads by gathering crucial user data like email, address, gender, country, and many other characteristics.

Use Cases of WhatsApp Chatbots in Businesses Associated Operations

Irrespective of the size of the business, the following are examples of usage of WhatsApp chatbots in business-oriented fields:

1. Lead Generation:

Lead generation is most likely the most important aspect of the sales process. With a simple click-to-chat link, you can completely automate this process and get customers to provide you with their information. When a customer initiates a conversation by sending you a message, you receive their name and phone number automatically. At this point, you have a great opportunity to include a strong Call to Action in one of two ways:

2. Product/Category Button

Use this to enable your prospective customers to receive notifications or updates via WhatsApp. Customers, for example, can sign up to receive a notification or alert when the product they want to buy is back in stock.

3. Chat Invite

With a WhatsApp chatbot, you can proactively invite your website visitors to engage in a conversation and have their questions answered.

4. Campaign Ads

Using the click-to-WhatsApp approach in all of your paid campaigns is another excellent way to acquire new customers. When prospective customers click on your Facebook or Google ad, they will be directed to a WhatsApp chat invitation, allowing you to engage them more effectively from the start.

5. Payment-Based Processing

Payment processing online is one of the most important aspects of e-commerce. Customers will quickly lose faith in the business and leave if the payment process is not secure and simple. The WhatsApp chatbot can link accounts, allowing for faster money transfers and payment processing.

The WhatsApp chatbot can take it a step further by offering special discounts to those who have abandoned items in their cart in exchange for confirming the purchase.

6. Queries and Resolving

Customers in the digital age expect businesses to respond quickly. This could apply to any industry, including retail, banking, and logistics. It strengthens your customer loyalty game by making them feel important and valuable. Customers may now have numerous questions about your product or service. There is a chance that your audience will abandon you if you do not respond quickly.

This is where a WhatsApp chatbot comes in handy. You can use it to automate FAQs. You can create custom flows for different stages of a conversation. A WhatsApp bot can also automate your cross-selling flow without the need for human intervention.

WhatsApp Chatbots in the Healthcare Industry

WhatsApp chatbots offer new and cost-effective ways for healthcare organizations to improve service time and support customers at scale. They can handle up to 80% of repetitive queries, allowing your human agents to focus on more complex issues and escalation.

Online consultations were extremely useful during the pandemic when there were many fears and restrictions surrounding face-to-face doctor visits. Patients can easily share their symptoms and medical history with the WhatsApp chatbot, which will then refer them to the appropriate medical professional.

Doctors will also have access to important details such as the frequency and severity of symptoms in this manner. This will assist them in gaining a better understanding of the patient’s medical issues.

A WhatsApp chatbot is used to remind patients when it is time to take their medications or refill their prescriptions. This ensures that they take them on time and without forgetting, keeping them healthier and aiding in their recovery.

WhatsApp Chatbots in Banking Associated Operations

WhatsApp chatbots for Banking represent the pinnacle of data-driven insights, which are crucial in the banking sector. Companies can use chatbots to make data-driven decisions, based on the wealth of information the bots provide, to help with sales, marketing, trends, and product launches. This entails improved resource allocation, higher growth via conversational analytics, and increased customer loyalty. Bots and bot analytics aid in reducing this burn time on operations and can give crucial data and metrics more quickly, enabling your business to concentrate more on making plans for the future rather than just responding to the present.

WhatsApp Chatbots in Logistic Industries

A WhatsApp chatbot is used effectively by logistics companies for lead generation, lead qualification, quick and easy payments, assisting customers with order tracking, reminders, and notifications, two-way messaging, finding the nearest service center, easy filing for issue claims, and collecting, processing, and monitoring feedback. Such bots are used in logistic operations to provide 24/7 assistance and for assisting the transaction processes.

WhatsApp Chatbots in Travel Associated Industries

Making hotel and flight reservations:

In the midst of the abundance of travel and hotel alternatives, a WhatsApp chatbot can assist users in making an informed choice. It assists in avoiding uncertainty and provides straightforward answers to travelers seeking, for instance, a direct flight to a destination or a hotel in a particular area, depending on their budget and other requirements.

Creating thorough itineraries:

Sometimes tourists are simply looking for recommendations. For instance, people can be confused about the other specifications even though they have a goal in mind. Travelers’ preferences can be understood by a WhatsApp chatbot, which can then recommend itineraries depending on their likes and dislikes. This allows travelers to make an informed decision rather than abandoning an idea because of the plethora of options available on the web at random.

Create WhatsApp Chatbots with Ease for Various Applications:

It is to be understood that are several more examples of WhatsApp chatbots used in different industries. To be able to use such bots for several purposes, it is important to find the right platform to develop them. You can use platforms like Chat360 to easily build them without any extensive coding. All you have to do is:

• Initially, you have to sign up with Chat360.
• After that, you should head over to the ‘Bots’ section.
• Then, just Click on the “Add New Chatbot” option present on your dashboard’s right.
• To construct your chatbots using Chat360’s customizable, select “start from scratch.”
• Type in the name of your bot, then choose the WhatsApp symbol from the list of alternatives.
• Your Whatsapp Bot will show up on the dashboard after you click “Create.”
• Create Your Own Bot Using a Simple Drag and Drop Builder.
• Launch the dashboard and select “Channels” from the list on the left.
• The “Add New Channel” button may be found in the top right corner.
• Enter the channel name, and your phone number, and then choose a created bot from the list. Then select “Create Channel.”

Way Forward

WhatsApp chatbots carry a significant potential and are flexible to be used in many industries. With WhatsApp being the preferred platform for communication, deploying chatbots in WhatsApp is the way to go for any industry. Chatbots in WhatsApp provide industries with endless opportunities in terms of customer support. If you own or belong to any such business or industry that has not still turned to WhatsApp chatbots, it is highly recommended that you turn to use them.

Further, read:

How to add bot in WhatsApp group?

Check out WhatsApp Chatbot Features

Integrating chatbots with Customer Relationship Management (CRM) systems is imperative for optimizing customer engagement and refining business processes. 

This integration facilitates the seamless connection of chatbots to CRM platforms, enabling the automation of routine customer interactions while capturing invaluable data and insights. This ensures a uniform and personalized customer experience, as chatbots access real-time customer information from CRM databases. 

Additionally, chatbots proficiently qualify leads, manage appointments, and deliver prompt support, thereby enhancing operational efficiency and reallocating human resources to more intricate tasks.

The collaborative functionality between chatbots and CRM not only amplifies operational effectiveness but also contributes to data-driven decision-making, cultivating robust and lucrative customer relationships.

From enquiring to buying, everything can be done in no time with the help of virtual assistants, i.e., Chatbots. However, in this constant sales cycle, it can be strenuous to handle the overwhelming amount of customers and their data simultaneously. You need an advanced CRM to capitalize on the opportunities quickly and automate administrative processes. Chat360 and Leadsquared have brought the solution to all your problems with chatbot integration.

9 Reasons Why you need a Chatbot for your CRM

Integrating a chatbot like LeadSquared proves to be a strategic move that redefines the way businesses engage with their audience. 

Here are the top reasons why a CRM system like LeadSquared benefits significantly from the inclusion of a chatbot.

• Real-Time Engagement: Instant and personalized interactions with website visitors or leads, creating a positive first impression and enhancing customer satisfaction.
• Task Automation: Streamlines routine tasks and processes, allowing the chatbot to qualify leads based on predefined criteria, saving time and resources for the sales team.
• Centralized Data Repository: Enriches LeadSquared’s CRM with the latest customer information, contributing to a comprehensive and centralized data repository for informed decision-making.
• Lead Nurturing: Facilitates automated follow-ups and engagement sequences, delivering targeted content based on customer preferences and behavior, thereby nurturing leads through the sales funnel.
• Data-Driven Approach: Empowers businesses to make informed decisions, tailor marketing strategies, and personalize customer experiences based on real-time information collected by the chatbot.
• Global Accessibility: Ensures accessibility at any time, contributing to increased customer satisfaction and loyalty, especially in businesses with a diverse geographic clientele.
• Positive Customer Experience: The seamless integration enhances the overall customer experience, from initial engagement to post-sale support, fostering stronger connections and brand loyalty.
• Holistic CRM Approach: The symbiotic relationship between the chatbot and LeadSquared creates a holistic approach to customer relationship management in today’s fast-paced business environment.

1. Automate Data Handling

A chatbot is a ‘smart’ virtual assistant who can cater to customers’ needs before the customers reach your sales/support team.

Chat360 chatbot integrated with Leadsquared CRM can capture insights, keynotes, customer pain points, type of product the customer is looking for and automatically enter the information into the CRM system.

Leadsquared CRM integrated with the Chat360 chatbot ensures no missed opportunities by providing zero lead leakage across WhatsApp connect. Chat360 chatbot can understand several languages and identify the needs of the customer.

It takes off the baggage of data collection, handling, and processing from your employees’ shoulders and helps optimize human resources.

2. Accuracy and Efficiency

The scope of human error is minimized when chatbot and CRM systems are integrated and working together. The accuracy of the leads would be higher since the response given by the Chat360 bot would be faster and more relevant as per the chat flow.

The Chat360 chatbot will help tackle customer queries, capture customer data, and send it over to the Leadsquared CRM. The CRM will ensure that 100% of leads are charged accurately.

Furthermore, with Leadsquared and Chat360 integration, you can get detailed and organized analytics handy, which will help you know your customer better.

3. Chat360 Chatbot Integration Improves Productivity.

When all the mundane and trivial tasks are taken care of by the Chat360 chatbot and Leadsquared CRM, the only thing left for your sales and support team will be to convert leads into customers and offer impeccable customer support to retain more customers.

With an integrated solution of Chat360 and Leadsquared, your team can access customer data instantly and resolve customer queries with a personalized approach. Also, since now the unit will not have to handle the tedious tasks, they will be able to give more time to the customer’s needs and requirements, making you a customer-focused brand.

4. Enhance Customer Service

It is five times more costly to get a new customer than to retain an existing one. That is why you cannot afford to lose any customer due to an error in the customer management system or because your customer’s query wasn’t resolved on time.

One solution to avoid these situations is a chatbot integrated with an advanced CRM. Chat360 with Leadsquared is the combination that will help you enhance your customer service by ensuring that the scope of human error is minimized and your customers can resolve their issues quickly.

A CRM solution + a chatbot is a lethal combination that will give you an edge over others in the market and help you set the bar for customer service. Get the solution for your business now!

WhatsApp is the new revenue-generating platform for businesses with its easy messaging. It has a highly engaged user base coupled with a fewer ads ecosystem that serves as a powerful platform for businesses of all sizes.

Today WhatsApp is growing leaps and bounds to serve as the premium platform for conversational commerce. That means businesses can now sell their products and services on WhatsApp in seconds instead of days. And the insurance sector is no exception. WhatsApp allows insurance brands to leverage their business and adapt fast-pacing strategies to stay relevant.

WhatsApp bots for insurance have been a boon, helping the overcrowded insurance sector grapple with ongoing concerns. It reinforces an incredible customer experience, automates many service offerings, and reduces overall expenses. Undoubtedly, it came out as a new model of revolution; hence, all insurance startups and majors are making the most of it.

The Potential Of Personal Messaging using WhatsApp Insurance Chatbot

The Worldwide digital-first insurance companies and insurance majors are quickly adopting new-age strategies for their digitally savvy customer base.

A seamless customer experience is crucial to winning new prospects in Insurance. That includes onboarding new customers, making the signup process more accessible, and assisting them with their queries. Beyond traditional emails and calls, personal messaging is the real catch. The insurance bot is right at your service when nobody has time to wait overlong, queued calls. It offers the best communication and warms customer queries.

Personal messaging through WhatsApp insurance bots assists customers with empathy and solves their queries instantly with a lesser turnaround time. WhatsApp is the most promising messaging platform known to humankind, and the integration of automated bots into WhatsApp has simplified the process.

How Do WhatsApp Bots Work In Insurance?

Insurance companies are often acquainted with piles of paperwork, leaps and bounds of customer queries (frequently unanswered), and complex affairs. And if anything can help to lessen the burden, it is WhatsApp bots.

Insurance has a great scope to associate with innovation. Today, customers are ready to bag insurance plans from non-insurance companies; why? Because an excellent customer experience trumps everything.

Customer experience is the primary parameter and can not be overlooked. The obsolete customer support centers have made organizations today bot-driven to offer 24*7 assistance to the customer base. And with WhatsApp, the assurance of personal interactions has improved the insurance sector.

But with the WhatsApp business bot for Insurance, you can leap ahead. Think of it as a new customer visiting your website for the first time. Instead of them scouring through all the necessary information, you offer an AI bot chat window. You are precisely catering to customers’ preferences through natural language processing (NLP), Machine learning (ML), and natural language understanding (NLU). In this step, WhatsApp bots elevate an overall customer experience with their scalable solution.

Key benefits Of WhatsApp Bot In Insurance

The AI bots for Insurance have made presenting the highest quality customer experience much easier. A customer’s buying journey often goes through multiple web pages and calls, but today it is more conversational. That’s where it is salient to look for the key advantages of the WhatsApp bot for Insurance:

1. Highly Accessible

As per a report by Mailchimp, WhatsApp’s open rate is 98% in contrast to emails and SMS. The immensely popular WhatsApp solves the problem for your business of bringing a customer to a platform to start the buying journey. Because your customers are already using this platform. They know how to access WhatsApp with its easy layout and functioning. Communication gets more manageable as well without any meticulous training or complicated setups.

2. Round-the-clock Availability

For an impeccable customer experience, 24*7 customer support is pivotal. With Insurance WhatsApp messaging, you can connect with your customers past business hours with automated customer service. But with traditional support centers, that has always been a cause of concern.

Bots intelligently handle customer queries for higher-level customer satisfaction rates. It is also cost-effective as it replaces an extensive support team. You can also offer personal buying assistance to customers wherever they are stuck.

3. Data Security

The data collected on the systems is highly encrypted and accessible to a dedicated team only. The technologies align with GDPR compliance requirements, giving customers peace of mind and unbreakable security.

4. High engagement

Whatsapp bots support an interactive and visual medium facilitating high engagement on the app. The back-and-forth conversation also means customers’ queries are getting quickly resolved, strengthening engagement.

Faster communication with high engagement also builds brand recognition and generates trust for your insurance organization.

5. Nudging customers using marketing notifications

Your business can now send marketing notifications to your potential customer base. It is a game changer to nudge customers and proactively engage with them in different stages of the buying journey. It is proven that marketing notifications are result-driven and capable of fetching significant ROI compared to SMS and emails.

6. Provide a Personalized Experience

Insurance is a severe yet complex sector, and that means customers may need constant customer support while considering multiple options, policies, and filing claims. To meet this critical demand, the WhatsApp insurance bot offers personalized interactions.

A high-quality customer experience stands on high customer engagement and retention. And you can trust bots to offer that. An insurance bot can work as a virtual insurance advisor to take matter into their hands and ask them questions to understand their expectations.

Use Cases Of WhatsApp Insurance Bot

1. Automated and Personalized Lead Generation

Lead generation is the top necessity in sales and is a critical asset in driving your insurance company’s year-on-year revenue. More leads give your organization a better chance to convert them or place them in the sales pipeline for the future. With Whatsapp bot for Insurance, lead generation and qualification become smooth. As the customer provides information in a conversation without filling any static lead form, it also minimizes the chances of drop-offs.

The system automatically stores the contact information in the database initiated by the customer. Your insurance company can bring in personalized messaging and nurture the leads accurately. It also facilitates cross-selling multiple insurance products during customer buying for a high success rate.

Generate more leads for your insurance business with the WhatsApp chatbot.

2. Easier Policy Selection And Recommendations

With WhatsApp insurance bots, customers are guided to suitable policies. The AI bot uses dynamic logic and deep integrations to ask questions and offer the best-suited policies. The chatbot can give factual information about plans, premiums, coverage, etc.

It took forever to process earlier, but that is now instantly accepted in real-time with a WhatsApp bot assistant.

3. Follow- Up With Leads

During the lifecycle of insurance policy selection, you must have seen how many leads get lost or become unresponsive. The high open rate of WhatsApp messaging qualifies it as an excellent channel for following up with leads. The bots can send reminder messages or notifications with the advent of marketing notifications on WhatsApp.

Send relevant notifications to your customers with the WhatsApp bot. Get your bot!

The biggest pain point in Insurance while onboarding your customers for a policy has always been documenting submissions. The heaps of documents, like address proof, ID proof, medical statements, income slips, etc., are too much to maintain and send. WhatsApp end-to-end encryption enables prospects and customers to exchange documents through WhatsApp.

5. Protection from Fraud

Something as sensitive as Insurance that involves money must involve top-notch security and privacy. Whatsapp insurance bot works meaningfully in offering data security for both insurers and customers. The bots are intelligently designed to sense a breach and detect any signs of fraudulent activities.

6. Management of Lifecycle

Today, customers tweak their lifestyle habits to stay in sync with the gig economy. Insurance companies have also dipped their toes in matching customer needs and offering well-suited insurance plans. The Whatsapp chatbot has widened the scope and capabilities of the insurance sector. Now you can engage with your customers anytime and let them update, renew or cancel their policy as desired.

7. Simplified Claim Handling

In Insurance, Submitting the First Notice Of Loss (FNOL) queries and claims look days to resolve. If your organization is eager to minimize claim and disbursal timelines, the Whstapp insurance bot can cater by expediting the First Notice Of Loss (FNOL) process and speed up things. If anything bots have done, it is a simplified process with a short turnaround time.

Claiming compensation has become as uncomplicated as sharing a list of documents with the bot.

Why Choose WhatsApp Insurance Bot For your Business

The last couple of years has been monumental in driving the change and making the world a digital ecosystem. Businesses and brands are now readily looking to meet their customers where they are, and WhatsApp is the hub with the highest open rate. The scalability and scope have made businesses trust Whatsapp to grow their business. Insurance companies have already yielded a high success rate by using Whstapp insurance bots.

If you want to improvise and enhance the engagement of customers, a conversational WhatsApp bot is the answer. At Chat360, we can help simplify communication in your insurance business. It will also result in an improvised customer experience and reduce operational costs by saving time.

If you’re ready for smarter and intelligent conversions through end-to-end WhatsApp solutions, you can ask for a demo here.

By installing WhatsApp insurance bot capabilities, you can elevate your customer experience and make millions of queries, claims, and submissions smooth and hassle-free. Schedule a free demo today to see how WhatsApp can be easily automated and utilized for your insurance business.

Customer experience for business through WhatsApp

Having started as a personal messaging app in the year 2009, WhatsApp has truly taken the whole world by storm. There is messaging app that comes close to it in terms of functionality and user-friendliness of its interface and usage. Well well, WhatsApp is not just limited to being a messaging app. It has established itself to be one of the best business platforms as well.

In fact, WhatsApp has made life easier for customers as well. Because physical storefronts were unavailable during the pandemic and companies required quick means to interact with their customers, there was a sudden vacuum in the distribution. Around this period, WhatsApp became the most successful sales and marketing tool.

Statistical study – Towering stats you might want to know

Since the launch of WhatsApp Business in 2018, more than 50 million merchants have taken their operations online.

About 54% of users prefer WhatsApp to track order & delivery updates.

The above stats clearly underline the popularity of WhatsApp among both businesses and customers. Statistics often portray the overall picture, don’t they? Therefore it is not a surprise now to find brands beginning to use WhatsApp to reach out to their customers and market themselves. In fact, it has made life easier for customers as well. WhatsApp marketing has made brands more accessible to customers.

WhatsApp Business App for small businesses:

WhatsApp acts as a perfect platform for not only top brands to expand their businesses but also for small businesses to grow their business. Particularly, the WhatsApp Business App has all the keys for small businesses to benefit from and develop their business. WhatsApp Business was created and designed with the needs of a small business in mind.

The app includes features to assist a business in creating a neat and presentable profile. The app enables small businesses to connect with customers and in turn, for users to chat and communicate with businesses directly. The app has made these possible through:

Business Profiles: Providing useful information to customers such as a business description, email or store addresses, and a website.

Smart Messaging Tools: This is to save time by providing quick answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.

Statistics: Examining simple metrics such as the number of messages read helps businesses to analyze options and see what holds up well.

Account Type: Because you are listed as a Business Account, people will know they are speaking with a business. Some businesses will eventually have Confirmed Accounts if the account phone number matches the business phone number.

Ways for small businesses to use WhatsApp to improve customer service:

WhatsApp enables small businesses to improve the efficiency and personalization of their customer service. Here’s how you can use it to your advantage as a small business to improve customer service!

Sort customers into groups:

Labels are a feature on WhatsApp that allows you to categorize users and messages. Labels allow you to prioritize messages and identify returning customers.

Usage of QR codes:

People typically enter a business’s phone number into their phonebook, then send the owner a WhatsApp message after discovering a company they want to learn more about. This process is made considerably simpler by WhatsApp Business’s QR code feature. People can now easily start a discussion with a business by scanning the QR code that is printed by that company on its receipt, product packaging, or storefront.

Catalog Exchange:

Businesses can display a catalog of their goods or services using WhatsApp Business. Since the feature was introduced, it has really evolved into one of the most widely used methods for clients to interact with a company.

WhatsApp – Provides Tools for Small Businesses:

We have already seen how WhatsApp has helped small businesses in terms of growing businesses online and offering better customer service. The best thing about WhatsApp is that it offers several more tools and potential scope for small businesses to work with. WhatsApp gives small businesses the tools they need to enter the market across a variety of touch points.

Conversations while shopping :

Conversational commerce is being promoted via WhatsApp. That’s when businesses contact clients using interactive media (like WhatsApp) during the purchasing process. Simply switching from phone calls, which frequently go unanswered, to instant messaging, which clients frequently perceive as less intrusive, may result in an increase in your response and engagement rate.

They not only have more control over the interaction with your brand because they know who is talking to them, but they also know who is contacting them. Additionally, it is a simpler and more economical way to communicate with consumers who are located abroad, as phone calls may be prohibitively expensive or impossible in these circumstances.

WhatsApp offers several options for starting these conversations, including messaging templates that guide you through the most effective dialogue strategies. For example, thoughtful approaches to encouraging a conversation include giving customers a place to ask questions about products or services, providing order updates and confirmations on shipping and delivery, and responding to basic inquiries about business hours and similar questions. You can also use the app to share details about upcoming promotions or to send personalized messages and deals.

There is scope for deploying chatbots in WhatsApp for seamless 24/7 conversation. Small businesses can connect with platforms like Chat360 and deploy chatbots to further bolster the customer service process on WhatsApp. You can even create a WhatsApp business account using Chat360 as well if you wish very easily.

New business markets:

WhatsApp is a tool that allows your company to expand into new markets by utilizing a simpler commerce infrastructure. This can be an excellent and cost-effective way for your startup or small business to expand into new growth areas. It provides a one-of-a-kind business model that fits unprecedented times and physical business constraints.

It could imply using WhatsApp Business as a booking or consultation platform for a service-based business, or as a delivery platform for a restaurant or retailer without a physical storefront. It can also help with internal growth by providing a channel for your employees and outsourced team members to stay in touch.

An internal opening:

Although WhatsApp Business is primarily an external tool for communicating with leads and existing customers, the app also includes internal applications to help your team members’ workflows. It’s a simple tool that your employees may already use to communicate outside of work, making it even easier to deploy with little to no resistance to using another tool.

Consider implementing WhatsApp within your organization by creating specific groups, such as a sales or marketing group. As a result, instead of an email chain, your teams can share information via instant message. Many people prefer to use this instant communication channel, so incorporating it into the workplace makes sense.

Choose Whatsapp!

Undoubtedly, WhatsApp has established itself as one of the best in terms of a perfect messaging platform. In addition to this, WhatsApp has also joined the fray with the likes of Facebook and Instagram by providing a free app for business owners to interact with their customers in a targeted and personal manner. WhatsApp business is on a rise and is the current trend. It provides all the tools for small businesses to develop their business, especially now that online shopping has become the latest trend. For small businesses to not fall behind and continue to develop their business online, it is only right that turn to using WhatsApp Business. Therefore, it is right to conclude that WhatsApp is a boon for small businesses.

Suggested read:

How to add WhatsApp bot to group?

How to add bot to WhatsApp group?

Delivering an impeccable customer experience has become more crucial than ever before in today’s competitive business landscape. Customer satisfaction plays a significant role in retaining customers and driving more value from them. If you’re looking to grow your revenue, prioritizing customer service is imperative. Essentially, customer experience encompasses every interaction you have with your customers, including the quality of the products and services you offer, how you handle their queries, and how you resolve their issues.

In fact, according to Jeff Bezos, the founder of Amazon, focusing on customer experience is the reason his company has outperformed its peers in the internet space over the past six years. With a thriving business and personal wealth that ranks among the highest in the world, Bezos’ endorsement of customer experience as a driver of success should not be taken lightly. By following in the footsteps of industry leaders like him, businesses can gain a competitive edge and achieve sustainable growth. This blog post will delve into the reasons why customer experience is essential for business and explore ways to improve your customer service by opting for Chat360.

Importance of Impeccable Customer Experience for Business Success

96% of companies will fail within ten years if customer service is not taken care of. Now that is more than enough reason to give top-notch customer experience, but here are a few more reasons why you need to focus on customer experience for business.

• Increases customer retention and revenue.
• Add value to the business and makes you a brand.
• It helps reduce turnover costs and boosts your employees’ confidence.
• Help you in gaining customer trust and loyalty.
• It sets you apart in the market and shows how you differ from your competitors.
• It helps engage customers and makes it easier for them to do business with you.
• Word-of-mouth marketing is the best form of marketing, and it helps you get that.
• Google will have positive reviews about your brand from your satisfied customer base.

How has Chat360 helped to improvise the customer experience for business?

Chat360 offers an imminent solution that helps level up the customer experience for business, an AI-based chatbot! After listening to artificial intelligence, a lot of technical stuff might have come to your mind, but that is not the case with Chat360 chatbots. Chat360’s chatbots are as easy to create as drag and drop and are intelligent chatbots that can help your business provide omnichannel customer service.

The chatbot can be created without much hassle. All you need is to drag and drop and come ready with a chat flow. You can further create these chatbots for different platforms, such as websites, social media platforms, etc., and execute them as per your business needs.

If you are wondering how a chatbot can help provide a superior customer experience for business, consider the following examples of how Chat360’s chatbots have helped various companies.

1. Real-time resolution of 72% of queries for Pristyn care

Pristyn Care is a leading healthcare service provider and a happy client of Chat360. Pristyn Care has spread over 100 cities pan India, and it has an ecosystem of clinics, partner hospitals, and top-level physicians and surgeons. Their workload was impossible, and human resources could not tackle or track the large volume of queries they received. Because of this, they were also losing their leads because the patients could not get a quick resolution to their queries.

But Chat360’s chatbot for their website helped them by providing them with a full-fledged strategy and a solution to handle their challenges. The Chat360 chatbot helped them collect patient details and book appointments. It helped patients by instantly providing them with the necessary information and connecting them to the correct physician. As a result, Pristyn Care saw a massive change in its numbers.

• • There was a 24% increase in the leads.
  • Patient engagement increased by 60%.
  • Chat360 chatbot resolved 72% of queries instantly.

The change was not only good for Pristyn Care but for the patients as well who were availing of their services.

2. 63% increase in lead flow for Popular Vehicles

With an operating revenue of 3500 cr+ Popular vehicles, one of India’s top 3 sellers of Maruti Suzuki dealerships. Their operations take place on a large scale, and their problems are significant too. They faced high bounce rates, high traffic but low conversion rates, difficulty in customer data collection, unavailability of multiplatform customer service, and many more.

One solution to all their problems was Chat360’s chatbot helped improve the customer experience for business and resulted in a 63% increase in leads. Reduction in customer response time by 54% and a significant increase of 26% in service booking conversions.

Popular Vehicles and Pristyn Care are just two members belonging to two highly different industries that could utilize the benefits of Chat360’s solution to level up their customer experience for business; there are many more happy businesses and many more stories that are an example of how Chat360 helps its customers be the best in market.

To sum it up

In a world where customer experience can make or break a business, Chat360 stands out by offering an innovative and efficient solution to enhance the customer experience. By bridging the gap between companies and their customers, Chat360 provides a platform that benefits both the customers and the businesses. With its state-of-the-art technology and exceptional customer service, Chat360 sets the bar high for businesses looking to elevate their customer service game. Don’t settle for sub-par customer service when you can choose Chat360, the best option for your business.

Artificial intelligence is the innovation making its way into every industry, helping it in sustainable growth and making it more advanced. Chatbots are one of the AI branches that play a significant role in the market. Chatbots for business are a boon. They came into existence and revolutionized industries by introducing conversational marketing.

For those unfamiliar with conversational marketing, it engages customers and visitors through dialogue-driven activities. Chatbots are a way through which conversational marketing is done. A chat flow is created by the business as per the frequently asked questions by the customers. The chatbot uses AI to tackle the conversation and uses the answers available in its database to handle customers.

The emergence of chatbots for business was inevitable. The benefits they provide to a company and level up the customer service make all the difference. Their impact has been significant, making them the number-one choice for every business to serve their customers.

Why Choose Chatbots for your business?

Look into the following statistics to understand why:

• 62% of customers would rather interact with a chatbot to resolve their query than wait for an agent in queue.
• 65% of customers feel comfortable handling an issue without human interaction.
• 82% of the customers expect the brands to respond to their queries. (A human cannot handle 100 queries simultaneously, but a chatbot can.)
• 80% of customers who have interacted with a chatbot explain their interaction as positive.
• 69% of customers prefer using chatbots because they respond instantly to their questions.

Marketing Automation Chatbot: A Catalyst for Efficiency

The integration of marketing automation chatbots marks a pivotal shift in how businesses streamline and optimize their marketing processes. These chatbots, equipped with artificial intelligence and natural language processing capabilities, excel in automating repetitive tasks and interactions, allowing marketing teams to focus on more strategic and creative aspects of their campaigns.

Enhancing Customer Interactions:

Marketing automation chatbots are designed to engage with customers in real-time, providing instant responses to queries and offering personalized recommendations. This not only improves customer satisfaction but also fosters a more dynamic and interactive relationship between the brand and its audience.

Lead Generation and Qualification:

Chatbots play a crucial role in lead generation by initiating conversations, collecting information from users, and qualifying leads based on predefined criteria. This automated process accelerates the lead nurturing journey, ensuring that marketing efforts are directed towards prospects with genuine interest and potential.

Personalized Campaigns at Scale:

One of the key strengths of marketing automation chatbots lies in their ability to deliver personalized content and messages to a large audience. By analyzing user data and behavior, these chatbots can tailor marketing campaigns to individual preferences, significantly enhancing the relevance and effectiveness of outreach efforts.

Chatbots in Marketing Campaigns: Crafting Engaging Experiences

The utilization of chatbots in marketing campaigns represents a paradigm shift in how brands connect with their target audience. These conversational agents bring a human touch to digital interactions, creating engaging and memorable experiences for users throughout the marketing funnel.

Interactive Content Delivery:

Chatbots enable the delivery of interactive content, such as quizzes, surveys, and polls, within the chat interface. This not only captures user attention but also provides valuable insights into customer preferences and opinions, enriching the data available for future campaign strategies.

Real-Time Assistance and Support:

During marketing campaigns, users may have inquiries or require assistance. Chatbots step in seamlessly to provide real-time support, answer questions, and guide users through the campaign journey. This immediate responsiveness contributes to a positive user experience and enhances overall campaign effectiveness.

Multi-Channel Engagement:

Chatbots are versatile in their deployment across various digital channels, including websites, social media platforms, and messaging apps. This multi-channel presence ensures that marketing campaigns reach users where they are most active, maximizing the campaign’s reach and impact.

Campaign Management with Chatbots: Efficiency Redefined

The incorporation of chatbots in campaign management processes brings unprecedented efficiency and organization to the often complex and multifaceted world of marketing campaigns.

Automated Campaign Tracking:

Chatbots streamline campaign tracking by providing real-time analytics and performance insights. From monitoring engagement metrics to tracking conversion rates, these chatbots offer a comprehensive view of campaign performance, allowing marketers to make data-driven adjustments on the fly.

Feedback Collection and Analysis:

Gathering feedback from campaign participants is a crucial aspect of refining future marketing strategies. Chatbots facilitate the collection of feedback through interactive surveys and conversations, and their analytical capabilities help in extracting meaningful insights for continuous improvement.

Dynamic Content Optimization:

Campaign management with chatbots involves dynamic content optimization, where the chatbot analyzes user responses and adjusts the content delivery strategy in real-time. This ensures that the campaign remains adaptive and resonates with the evolving preferences of the audience.

How can Chat360 can help your business

The emergence of chatbots for business, particularly in marketing automation and campaign management, signifies a transformative era where efficiency, personalization, and engagement converge. 

As businesses continue to harness the power of chatbots, the trajectory points towards a future where these intelligent conversational agents become indispensable architects of marketing success. The chatbot revolution is not just a technological advancement; it is a strategic imperative for businesses seeking to thrive in the digital age.1

Chat360, a leading chatbot provider, seamlessly enhances businesses by integrating AI-powered chatbots across popular platforms like WhatsApp, Instagram, Facebook, and websites. This versatile integration not only expands businesses’ digital presence but also fosters direct and interactive customer engagement. 

Moreover, the integration with CRM platforms ensures a unified view of customer interactions, empowering businesses with valuable insights for personalized marketing, efficient customer support, and streamlined lead generation. With Chat360, businesses unlock a powerful toolset to elevate their online presence and foster meaningful connections with their audience across diverse channels.

Schedule a free demo today!

WhatsApp has become a popular messaging platform worldwide, with over 2 billion users across 180 countries. As a result, businesses can now communicate with their clients using the WhatsApp Business API. This has led to the development of chatbots that can be linked to WhatsApp, which allows companies to reach out to their customers more effectively. Chatbots are automated pieces of software that use AI or rules to mimic human conversation, and they present themselves as game-changing idea. They allow businesses to automate communication with their customers while maintaining personalization. Additionally, chatbots can be designed with a WhatsApp message template in mind, a highly structured message format businesses can use to send notifications. This blog post will explore WhatsApp chatbot message templates and how companies can use them to their advantage.

Statistical understanding:

Suppose someone asks you which means of communication you prefer: email, phone, or instant messaging services like WhatsApp? It is more likely that you say WhatsApp. This is precisely what statistics indicate as well. Statistics don’t lie.

About 64% of people, including me, prefer messaging to emails or phone calls. Now that WhatsApp has over 2 billion users across 180 countries, it’s more crucial than ever to communicate with clients via their favorite messaging platform.

As a result of the elimination of many of the most annoying aspects of support, such as waiting for an agent or having to repeat purchase information, 90 percent of firms who employ chatbots in their support strategy claim faster complaint resolution and happier customers. Now, this is an interesting stat as it potentially highlights the importance of using chatbots in WhatsApp.

Chatbots in WhatsApp – Game changers:

We have seen that chatbots in WhatsApp present themselves as a game-changing idea after witnessing that stat. Before that, it is only fitting that we understand what a chatbot is. A WhatsApp chatbot or commonly a chatbot is an automated piece of software that utilizes artificial intelligence (AI) or rules. Users may communicate with the chatbot just like a real person through the chat interface. It’s a series of automated responses that mimic human conversation.

So how has this become a game-changing idea? WhatsApp chatbots not only allow you to communicate with your clients and prospects where they are most comfortable. They also give you the option of automating that communication. Customers are much more demanding than they used to be of brands and businesses. Many people value the experience of interacting with a company more than the price tag. Everything became faster as technology advanced. As a result, in this day and age, customers expect timely personalized attention, immediate assistance, and memorable interactions. Chatbots have enabled businesses to keep up and automate while maintaining personalization.

WhatsApp message template – What is it?

Such chatbots to be employed in WhatsApp must be designed with a WhatsApp message template in mind. They can only be recognized as proper WhatsApp chatbots aligned with the messaging template. Wait, so what are these WhatsApp message templates? Come we will explore.

WhatsApp message templates are highly structured message formats that WhatsApp provides for businesses to enable proactive communication with their customers. This is one of the most appealing features of the WhatsApp API because it allows businesses to meet customers right where they are. For businesses to communicate, WhatsApp Business API provides two types of messages. A company must use Message Templates if it wants to start a chat with its customers. WhatsApp Message Templates are standardized message formats that businesses can use to send notifications. These are also Highly Structured Messages (HSM) and can be sent to customers who have opted in.

Businesses could previously only send transactional notifications, such as updates on orders, appointment reminders, and account information. However, recently, WhatsApp has made it possible for businesses to send marketing notifications or non-transactional messages. These include product suggestions, informative notifications, pertinent offers, and newsletters. This decision changed the game and is assisting brands in increasing client engagement.

Related: Check out WhatsApp Chatbot Features

Ways to structure your chatbots – WhatsApp message templates:

Although creating a WhatsApp message template is a relatively straightforward process, there are a few important considerations and best practices that everyone should be aware of before structuring their messages to prevent WhatsApp rejection:

Template Name: Special characters and spaces are not permitted when naming templates; only lowercase letters of the alphabet and underscores are permitted. A template can be deleted, but once it has been submitted, it cannot be changed.

Approval: WhatsApp has always placed a premium on its customers’ privacy and security, so messages must be approved by WhatsApp before they are delivered to customers.

Language: WhatsApp’s global perception provides the ability to communicate messages across many countries and languages. Because the WhatsApp Business API does not support automatic translation, brands must provide translations for each template element. Language packs are collections of message templates for a specific language. A collection of language packs is known as a message template namespace.

Customized utilizing factors: Variables are the elements that can be changed to customize a message, including name, date, order number, and other details. The WhatsApp message is highly organized and uses curly braces (#) to incorporate these.

Variable placeholder values can also be used in template content. Variables allow brands to personalize their message content and are displayed as { {…} } in WhatsApp templates. When using variables, it is critical to use proper formatting.

Create WhatsApp chatbots with ease:

People commonly believe that creating a chatbot is tedious and requires extensive coding. Well, that is not the case with Chat360. You can create a chatbot and employ it on WhatsApp with ease. There is no need for extensive coding of any sort. You just have to do the following:

• Initially, you have to sign up with Chat360.
• After that, you should head over to the ‘Bots’ section.
• Then, just Click on the “Add New Chatbot” option present on your dashboard’s right.
• To construct your chatbots using Chat360’s customizable, select “start from scratch.”
• Type in the name of your bot, then choose the WhatsApp symbol from the list of alternatives.
• Your Whatsapp Bot will appear on the dashboard after clicking “Create.”
• Create Your Bot Using a Simple Drag and Drop Builder.
• Launch the dashboard and select “Channels” from the list on the left.
• The “Add New Channel” button may be in the top right corner.
• Enter your channel name and phone number, and choose a created bot from the list. Then select “Create Channel.”
• 

That is it. Simple as that. You can create a custom WhatsApp chatbot with the messaging pattern you seek very quickly and efficiently using Chat360.

Various types of WhatsApp template messages

You can create various types of WhatsApp Message Templates. It can include the likes of:

Text/Media-based WhatsApp Message Template – Text, images, videos, and other rich media can be included in Template Messages.

Actionable Template– Make your Templates more actionable by including links or a phone number.

WhatsApp Message Template with Quick Replies – Quick Replies are buttons that let your users send a message without typing it out.

The drag-and-drop builder allows you to model your message template as you desire in Chat360. You can model your conversation in your style through the means of a simple drag and drop using the existing pallets.

Also, in addition to the existing template messages, it is possible to set up autoreply template messages. Such automated reply messages assist businesses in meeting the ideal customer expectation of providing real-time responses. It is especially useful in the case of customer support because when a company sends a quick response message for business-related questions or any technical error, it immediately establishes trust between both parties

Further, read: How to add bot in WhatsApp group?

Conclusion:

WhatsApp message templates hold certain etiquettes of their own, and all you have to do is ensure you structure your messages in a way it aligns with them. It is necessary to be aware of such message templates as you incorporate them in the design of chatbots. WhatsApp chatbots are certainly game-changers and are here to stay! You can design WhatsApp Chatbots to scale your business interactions on the WhatsApp platform without writing a single line of code using Chat360.

Frequently asked questions:

Here are some of the popular FAQs related to WhatsApp Message Templates.

Q: Can I create my own WhatsApp message template?

A: Yes, businesses or individuals can create their own custom WhatsApp message templates. However, these templates must be approved by WhatsApp before they can be used for messaging.

Q: What is the approval process for WhatsApp message templates?

A: WhatsApp has a strict approval process for message templates. Businesses must submit their templates for review and approval by WhatsApp before they can be used for messaging.

Q: Are there different categories of WhatsApp message templates?

A: Yes, there are different categories of WhatsApp message templates, such as customer support, promotions, and notifications. You can search for templates based on the type that best fits your messaging needs.

Q: Can WhatsApp message templates be used for business messaging?

A: Yes, WhatsApp message templates are designed for business messaging. Businesses can use these templates to communicate with their customers and provide support, promotions, and notifications.