Now let us see some of the roles of WhatsApp automation bot.

Lead generation

The entire sales process is futile without lead generation. WhatsApp chatbot allows you to automate the process and encourage customers to provide you with their details via a simple click-to-chat link. You automatically receive customer details like name and phone number right after the customer starts a conversation. And this is when you get to crack the deal by making the most out of those details. You can share powerful CTAs like this.

• Campaign ads- it is a great way to earn new customers. The click-to-WhatsApp approach allows your prospective customers to click on your Facebook or Google ad which will direct them to a WhatsApp chat invitation. It allows better engagement right from the start.

• Product/Category button

This button permits your prospective customers to receive notifications or updates via WhatsApp. The notification can inform the customers that the product they were looking to buy is back in stock.

Automating FAQs

Right from the start when customers visit the website till the final payment for the purchase is  made, every business wants their customers to have a smooth journey. 

However, during the process, customers ask repetitive questions to understand the product better before making any purchase.

The FAQs contain detailed information about refunds, size, payment options, offers, and more. It makes the purchasing process easier. Otherwise, most customers end up leaving the process and making any purchase if their confusion is not cleared.

WhatsApp chatbot handles the FAQ section and helps the customer make the right decision. It provides relevant and quick answers to the customers. This increases the conversion rate and minimizes support ticket volume.

Internal help desk support

The chatbot does not only assist your customer but your agents as well. With the help of NLP and ML chatbot uses human language analysis. The pre-programmed data helps the bot understand your industry-specific language and the ways users ask questions. It enhances your support agents’ productivity and efficiency.

The chatbot studies the conversation with the customer and assists the internal help desk with the required information. The conversation can be evaluated and important details and keywords can be extracted.

Hence answering the shopper’s queries becomes easier for them. 

Collecting feedback

Collecting feedback from customers is critical. It helps you understand the flaws and work on the corrective measures. However collecting feedback is an uphill task, but the WhatsApp chatbot makes the process easier and quicker.

It allows customers to freely share their thoughts on the product. The built-in camera feature can be used for that matter to record any problem the product has or benefits it offers. The two-way conversation makes it more likely for customers to interact and exchange their reviews.

The videos with positive feedback can be shared on the product page or social media, which will help generate more leads. Whereas negative feedback can be used to implement corrective actions.