Revolutionizing Interaction with Customers using Instagram Chatbot

• It will provide instant solutions to their problems.
• It will engage customers better.
• You can blast marketing messages to your customers.
• It can handle thousands of customers in one go and level up your customer support services.

Why get do you need to opt for an Instagram chatbot for your business?

1. Provide the best customer service in the market

Instagram has a bewildering one billion+ clients. Now that is a lot of opportunity for businesses. However, it can also be a bit profuse to sustain in this vast market where the competition keeps getting more challenging every day.

Studies show that one of the most significant trouble spots for 30.5% of customers is the absence of responsiveness of brands on social media platforms. Moreover, 36.4% of people feel dissatisfaction over their powerlessness in finding solutions to straightforward inquiries and business information quickly.

Another study by SproutSocial shows that it takes a normal 10 hours for brands to answer a customer (now that’s not good). This time gap translates into nothing but disappointed customers, missed opportunities, and loss of revenue. This is particularly the situation in the present, the quick-moving society that blossoms with instant gratification.

Now imagine a scenario where you can provide in-time responses to your customers (many at a time).

This is the place for Instagram chatbots to sparkle. They’re ready to give replies to your purchasers’ most squeezing questions exactly when they’re most drawn in and need your help.

2. Cost-effective solution

Any brand’s support team must be on its toes to maintain a customer service standard. The larger the support team, the better customer service. However, no matter how big a customer support team is, it would still be able to handle an overwhelming amount of customer queries. A larger group means investing more capital and resources, which can be saved with a one-time investment in the Chat360 Instagram chatbot.

As published in Chatbots Magzine, a chatbot can save up to 30% of resources for customer service. But this is not where it ends, and chatbots will help your human resources improve their productivity. A chatbot can handle 69.8% of conversations from start to finish without human intervention. Thus, your customer support team would be free of repetitive tasks.

Lastly, Chat360’s Instagram chatbots will not need sick leaves or wouldn’t need to go on vacations. They will be there handling your customers’ queries 24*7.

3. Give a memorable experience to customers

If you have a notion that chatbots can only give robotic answers, then think about Alexa and Siri, who also work on artificial intelligence. If they can be entertaining, then your chatbot can be too.

For example, You deploy the Chat360 chatbot for your Instagram handle. Now you want the interaction between the customer and your chatbot to be light-hearted; for that, all you need to do is set your chat flow in an exciting format.

• The chatbot can share jokes about its embarrassing stories from the gym.
• You can also create a chat flow where the Instagram chatbot can give diet and exercise tips to the customers.
• While joking around, your Instagram chatbot can also ask the customers to sign up for the membership, and Woah! Sales done!

The space for creativity with Instagram chatbots is more than enough; you just need to think outside the box and focus on delivering the best customer experience. Instagram chatbots also help in increasing brand awareness. You can run ad campaigns on Instagram, and your ambassador (chatbot) can interact with all the viewers and answer their questions.

To make your ad campaigns on Instagram more effective, have a better ROI, and convert more prospects into leads- get your Instagram Chatbot now.

4. Instagram stories for the win!

Another reason you need an Instagram chatbot for your account is Instagram stories. Instagram stories have the potential to become a stable and regular revenue generator for your business. How? Consider this example:

You run a beauty products brand, and a huge occasion is on the way, say Chrismas! That’s one holiday that everyone likes. You want to give discount coupons and run a sale for the same. For the same, you can ask your followers to reply to your stories to know more about the offers and sales with a trigger word. The trigger word could be anything- take Christmas Sale in this scenario. As soon as the customers reply to your story, the chat will be started, and the entire chat flow set for the keyword will trigger a targeted conversation. The Chat360 Instagram chatbot could handle the rest.

There are ample possibilities to start a targeted conversation with customers using Instagram features and the Instagram bot. Targeted conversations help generate leads as they can engage and impact the customers. Here are a few ideas for using Instagram stories and chatbots to generate qualified leads.

• Ask customers to get involved in flash sales.
• Ask customers to reshare stories on their handles to get an additional discount. (This will bring in new customers and make your existing customers loyal)
• Give a referral code to your customers to bring in more customers for better discount offers.

5. Automate sales

The easier the process of buying a product, the more sales will happen. Everyone looks for an easy way out of every chore, and out of all the things, shopping should be a fun activity instead of a tedious task. Make purchasing products easy for your customers by automating social selling.

While using social media, customers are looking to entertain themselves and do not want to be bounced off from one web page to another to buy an exciting product.

Instagram Chatbots play a massive role in providing a seamless customer experience and sales support. Chatbot can instantly answer all the relevant questions regarding prices, return policy, product alternatives, etc. Precisely, Instagram chatbots can do all things without fail.

How to Create an Instagram Chatbot?

You have landed in just the right place if you want to create an easy-to-use, easy-to-create, and yet intelligent chatbot. Chat360’s chatbot-building solution enables you to build an Instagram chatbot within an hour.

• It is easy to use and create chatbots.
• It is easily accessible.
• You can make highly customized bots as per the demands of your business.

So let’s get started:

Step 1: Go to the Chat360 page, log in, or sign up for your account.

Step 2: Click on the create new bot option and then select- build the bot from Scratch or use templates.

Step 3: Select the platform you want to build your chatbot for, i.e., Instagram.

Step 4: You are now in the building space of your chatbot. All you have to do is drag and slide the options from the panel on the left hand and create your chat flow.

Step 5: After creating the chat flow, move on to the next phase, ‘design.’ Here you can decide the colors, theme, and User Interface and make other modifications to make your chatbot look more appealing.

Conclusion

The Instagram chatbot provided by Chat360 offers several benefits for businesses. Firstly, it provides instant solutions to customers’ problems, enabling a higher level of engagement with customers. It also helps to blast marketing messages and can handle thousands of customers simultaneously, leveling up customer support services. A Chat360 Insta Chatbot is also cost-effective, saving up to 30% of resources for customer service, and can handle 69.8% of conversations without human intervention, freeing up resources for repetitive tasks. Chatbots can be entertaining and provide a memorable experience for customers. They can be deployed in Instagram stories to trigger targeted conversations, and automation of social selling can provide a seamless customer experience, increasing sales.

Read further:

How to use Instagram API to get Users, Posts & Followers details

While scrolling through my newsfeed on Facebook, I thoroughly remember that I came across a product advertisement that caught my eye and instantly texted the brand page. The reply I received was after 2 hours after my inquiry.

Now, I was looking forward to an instant answer for the product details, and I would have proceeded to buy the product then and there. But the delayed response showcased their poor customer service quality and the business most a new customer.

I am sure they would’ve lost many other customers like me. So if you ask why you need a Facebook messenger bot, one of the reasons is to enhance your customer service quality.

What is a Facebook Messenger Chatbot?

A Facebook Messenger Chatbot is an advanced automated messaging system designed to engage users seamlessly within the Facebook Messenger platform. Utilizing artificial intelligence, it actively responds to user inquiries, facilitates interactive conversations, and performs predefined tasks. 

This sophisticated tool enables businesses to provide instant and personalized customer support, automate routine processes, and enhance user experiences. Through natural language processing, it comprehends and interprets user inputs, ensuring efficient and context-aware interactions. 

Facebook Messenger chatbots serve as invaluable assets, fostering real-time communication, increasing operational efficiency, and ultimately elevating the overall quality of customer engagement on the widely-used social media platform.

Why does your business need a Facebook messenger chatbot?

Not just yours; every business with social media presence needs a Facebook messenger chatbot. Here’s why:

• Facebook has roughlhy 2.933 billion active monthly users. Out of these users, many are your potential customers. To convert those potential customers into real ones, you must go through the entire sales cycle (which we all know is a long one). This sales cycle can be shortened and expedited with a Facebook messenger chatbot. (Want to know how? Wait till the end!)
• Chatbots are “fast & furious”. They give instant responses to several customers simultaneously—even more than thousands at a time.
• There are 300,000 monthly active bots on Messenger, so what is holding back your business?

Types of Facebook Messenger Chatbot You Can Create

When building a Facebook Messenger chatbot, you can design various types based on your business needs:

• Customer Support Chatbot: Assists with FAQs, troubleshooting, and customer queries.
• Sales and Marketing Chatbot: Promotes products, provides recommendations, and captures leads.
• Content Distribution Chatbot: Shares updates, articles, and personalised content to keep users engaged.
• Survey and Feedback Chatbot: Collects user feedback and conducts surveys to improve services.

Choose the type that aligns with your goals to maximise engagement and effectiveness.

How to build a Facebook Messenger Chatbot?

You are at the right place if you want an easy-to-create yet one of the most intelligent chatbots to deal with your customer base. Chat360’s chatbot-building solution enables you to build a Facebook Messenger Chatbot within an hour.

• It is easy to use and create chatbots.
• It is easily accessible.
• You can make highly customized bots as per the demands of your business.

So let’s get started and create a chatbot for facebook messenger in just 5 steps

Step 1: Go to the Chat360 page, log in, or sign up for your account.

Step 2: Click on the create new bot option and then select- build the bot from scratch or use FB bot templates.

Step 3: Select the platform you want to build your chatbot for, i.e., Facebook Messenger.

Step 4: You are now in the building space of your chatbot. All you have to do is drag and slide the options from the panel on the left hand and create your chat flow.

Step 5: After creating the chat flow, move on to the next phase, ‘design.’ Here you can decide the colors, theme, and User Interface and make other modifications to make your chatbot look more appealing.

Note: Do not forget to name your chatbot and give it an identity.

If you want assistance, for creating a Facebook Messenger Chatbot, you can schedule a demo with us, we would be happy to help you.

Business advantages of the Facebook messenger chatbot:

Benefits of using Facebook Messenger Chatbot for your Business:

According to the statistics, 60% of people say that they are comfortable with brands sending them personal messages. So what is stopping you from reaching out to them? When your audience is already using Facebook, and they do not mind getting messages from businesses either? Dig deep; if your customers are actively using Facebook messenger, it implies that the open rate of your business campaigns through Messenger would be higher in comparison to other platforms.

Bonus? Facebook lets you run paid ad campaigns, which can be highly customized and targeted to your audience. Target high-intent customers using these sponsored ads, see the flow of leads, and let your Facebook messenger chatbot take care of the rest.

1. Save time, save money.

Customers are needy, have several back-to-back questions, and do not like to be kept on hold. Also, they ask the same thing again and again. Suppose your agents are busy answering questions about when the products will be delivered, booking appointments, and answering general FAQs.

Eventually, their productivity will wear off, and other segments of their job profile will ultimately be affected.

On the other hand, you can automate all these tasks and build a chat flow for frequently asked questions. The Chat360 messenger chatbot will handle the rest.

This little automation will help you go a long way, a FB bot will be able to give speedy responses to many customers simultaneously, and the customers will be able to access the information they need anytime without having to connect with a support team agent. On the other hand, the support team can focus on urgent customer requests and more complex queries. This will save both the customers’ and the employee’s time and improve the quality of your customer service.

2. Build brand awareness

Nobody will find out about your brand until you market it. To get more business, you need to spread brand awareness and let people know what, why, and how of your business. Utilize your FB messenger chatbot to tell individuals what your brand does, especially while conversing with individuals who have since entered your business’s range of prominence. This is an extraordinary method for catching interest.

Send marketing campaign messages to your target audience and present your brand in such a way that will pique the interest of your target audience as well as capture their attention.

3. Automate sales

There is no reason for you to limit your FB bot to just customer service when it’s smart enough to carry out sales for your business. 58.4% of internet users buy something online weekly, and 16%+ people use social media and live chat messaging services to learn more about the brand. This interaction has fruitful results since 83%of consumers buy through the chat.

The statistics are very promising, all you have to do is create a proper chat flow, and your messenger chatbot will be able to make sales for you. You can create a sturdy script for your chatbot, which can be utilized for upselling, cross-selling, personalized suggestions, and lead qualifications.

Greet your customers well, keep the interaction and brand tone polite, and start generating revenue.

4. Gain loyal customers

When your brand is always available for its customers with a solid social media presence, it positively impacts the customers, eventually leading to their loyalty to the brand. Facebook Chatbots help your business seem more credible and help in gaining the faith of your customers.

Consider this example:

There are two brands. One provides instant customer service, while the other is not so fluent with quick solutions. Which brand would gain your trust? I am confident it is

the former. Hence proved that brands that provide speedy service to their customers tend to secure the customers’ loyalty.

5. Save more, get better ROI

It is not a hidden fact that chatbots help your business save operational costs, simultaneously improving customer service. Win-win situation. Along with this, the Facebook messenger bot will also let you dig deeper into the analytics and find out what your customers like and what they do not. Which customers most prefer the product and why? What improvements do you need to make to generate more revenue, and so on?

The benefits of being able to extract analytics are countless. Chat360’s messenger chatbot allows you to look into all the data crucial for any business to grow.

Do’s and Dont’s of Facebook Messenger chatbots

Let’s explore the Do’s for the Facebook Messenger Chatbot:

• Use a chatbot service provider for yourself to create a chatbot, e.g. Chat360.
• Set the objectives of your messenger chatbot clearly- Is it for customer service or sales or both?
• Keep conversations short and qualified lead lists long. (No one likes to read huge paragraphs from companies selling their product, so don’t make your customers run away by sending huge chunks of texts.)
• Do keep your brand tone intact. (It can be anything- formal, informal, a combination of both, conversational, to the point, etc.)
• Let the human agent handle complicated situations. It is a chatbot, not a real person, and it can not handle customer queries. Chat360 enables you to assign the live chat to the agent, who can handle the situation in any fallback scenario.
• Implement Security Measures to prioritize user data protection and incorporate secure authentication processes.
• Keep information and responses current to reflect business changes and updates.

Let’s explore the Dont’s for the Facebook Messenger Chatbot:

• Avoid bombarding users with excessive details, keep messages concise.
• Minimize misinterpretations by refining natural language processing capabilities.
• Do not ignore user feedback, act on the feedback promptly to improve the chatbot’s functionality
• Do not train your chatbot to have a boring conversation, always try to catch the consumer’s attention as chatbots are at the forefront for your consumers support.

FB Bots – The untapped gems!

Building a Facebook messenger chatbot for your business can offer numerous advantages, including meeting customers on their preferred platform, saving time and money, building brand awareness, automating sales, gaining loyal customers, and improving ROI. With the easy-to-use Chat360 chatbot building solution, you can create a customized chatbot within an hour without requiring any coding skills. By implementing a chatbot, you can enhance the customer experience, improve productivity, and generate more revenue for your business. So, don’t wait any longer and start building your own Facebook messenger chatbot today with Chat360.

You can sign up for a free trial or schedule a free demo to create your Facebook Messenger Bot today!

How to build a Facebook messenger chatbot: FAQs

1. How do I deploy a chatbot on Facebook?
To deploy a chatbot on Facebook, create a Facebook page, set up a developer account, and use a chatbot-building platform to integrate your bot with Facebook Messenger.

2. Is the Facebook chatbot free?
Basic chatbot features can be free, but advanced functionalities and integrations might require a subscription or additional fees, depending on the platform used.

3. Can I build a conversational chatbot for Facebook Messenger?
Yes, you can build a conversational chatbot for Facebook Messenger using various chatbot-building platforms that offer tools for creating interactive and engaging conversations.

4. Do I need coding knowledge to build a Facebook Messenger chatbot?
No, many chatbot platforms provide drag-and-drop interfaces that allow you to build a chatbot without coding knowledge. However, coding skills can offer more customization.

5. How much does it cost to build a Facebook Messenger chatbot?
The cost can vary widely based on the platform, features, and complexity of the chatbot, ranging from free for basic bots to several thousand dollars for advanced bots.

Messaging apps have revolutionized the way we communicate with each other, and chatbots have become an integral part of this revolution. WhatsApp and Telegram are two of the most popular messaging apps in the world, and both offer the ability to create and interact with chatbots. While the basic concept of chatbots is the same in both apps, there are some key differences that have been highlighted in WhatsApp bots vs Telegram bots. In this article, we will explore the similarities and differences between WhatsApp chatbots and Telegram chatbots and help you understand which one is better suited for your needs.

Importance of chatbots in today’s scenario

As per the statistics, 53% of customers want to get involved with a business they can chat with or reach out to whenever they need help. This explains how vital chatbots are right now and will continue to be important in the future.

Handle multiple customers at the same time

Chatbots are like superhumans- they can hold intelligent conversations, engage a customer in a discussion, provide solutions to customer problems, and, most importantly, tackle several customers simultaneously. Even thousands of them!

Cost-effective

Time is money, and chatbots help you save by minimizing operational and maintenance costs. They are a one-time investment; you do not need any additional apps or innumerable human resources to handle customers.

Proactive for customers

A chatbot will reply to a customer query instantly without fail! Furthermore, forget about passive interaction or stop waiting for customers to reach out to you. Reach out to them first by initiating the conversation through your chatbot. It showcases that you care about your customers and helps you get customer feedback without hassle.

Easy scalability

If you want to go global, there isn’t a problem. Chatbots remove linguistic and time barriers as they are available at all hours of the day and can communicate in different languages. Going global made easy!

Expands customer base

Chatbots help businesses get more leads, nurture them better and finally help them convert into clients. AutoVista (an award-winning automotive dealer) generated 50% more leads by automating its car service marketing campaign with Chat360.

Difference between WhatsApp chatbots and Telegram chatbots

Whatsapp Chatbot

Whatsapp, with 2 billion monthly active users across the globe, is the most used instant messaging application that offers several features to its users. Video calls, voice calls, sending stickers, gifs, and media of all sorts. It is an end-to-end encrypted messaging platform that offers several business opportunities.

Similarly, WhatsApp business accounts and WhatsApp API are secure, and the best part is one can have a personal and a business account. However, the WhatsApp business account alone cannot handle serious customer interactions, but integrating Whatsapp Chatbot will allow automation to help customer interactions.

Whatsapp is a platform with no ads, free of cost for the user, and has an easy-to-understand user interface, which is why it is popular among all generations.

Whatsapp chatbot is not easy to launch, especially when looking for customizations. But with Chat360, you can <><>design your chatbot per your business’s requirements and then easily integrate it with Whatsapp. When we say quickly, we mean it.

What Whatsapp bot can do for you:

• • Take and resolve order queries.
  • Rapid customer response.
  • Save valuable resources.
  • Run marketing campaigns.
  • Ensure first-rate customer experience.

Telegram Bot

The focus of Telegram is slightly different from Whatsapp and telegram solely focuses on speed and security, and Telegram falls way behind Whatsapp in monthly active users. With 550 million users, Telegram is an instant messaging platform that enables you to send colossal media files in no time.

It is a good option for intra-office communications and several official purposes. But since it does not offer the possibility of a separate business account, it has certain limitations, especially when it comes to marketing campaigns.

Even though Telegram chatbots provide engaging UI, they come with their limits, and you cannot send more than 20 messages to a chat within a minute, which might affect your marketing campaigns. Telegram lets you create as many chatbots as you want; however, handling 20 chatbots isn’t a good idea for any business.

Also, the Telegram bot uses bot API (a third-party application) through Telegram.

Suggested read: How to add WhatsApp bot for groups?

Whatsapp bots vs Telegram bots: Which is right for your business?

Target audience

1/4th of the world’s population is using Whatsapp on an everyday basis. Among them, many are your potential customers. Whatsapp is a common name among all age groups and thus has the edge over Telegram.

Even though telegram users are increasing daily, it still has a long way to go compared with Whatsapp. Furthermore, statistics show that Telegram is the most famous in 24-35 years old.

As per your business, look out where your customers are sitting and then choose the platform for the chatbot.

Better ROI

Whatsapp is the better option for your business if you want to maximize your return on investment. Wondering why?

Whatsapp is the number one messaging application in the market regarding its users. It also offers you to create a free business account if you own a small business. If you want to scale your business, you can get Whatsapp API and improve your customer service and brand image in the market. Furthermore, it allows you to do CRM integration with your chatbot. So your chatbot can capture leads and directly put them in the system if you use any CRM software for your business.

Marketing/Sales perspective

While the emphasis is generally on giving constant, speedy service to your customers, WhatsApp additionally permits clients to look through your product offering and make purchases. WhatsApp Business transforms the instant texting platform into an e-commerce podium.

The catalog feature of Whatsapp is another incredible addition that helps in escalating sales.

To sum it up

Customer communication has come a long way, from face-to-face interaction to chatbots guiding and conversing with customers. Customer communication is a necessary aspect of any business, and from sales to customer retention, the entire cycle heavily depends on customer interactions. Today, even customers know what they deserve and expect nothing less than the best from the brand. But it is humanly impossible to always be available for your customers and resolve their queries. That’s where chatbots have entirely transformed the face of customer interaction. Whether it is Telegram bots or WhatsApp bots – the purpose is the main criterion to look forward to.

Telegram and Whatsapp bots come with features that facilitate your business in different ways. Before you decide which is the best fit for your business, figure out the bot’s purpose, what features you need, and how it will impact your business.

Suggested read:

Humans Vs Chatbots

Difference between WhatsApp and WhatsApp Business

Whatsapp is on a roll! With 2.7 billion monthly active users, it has been making a mark. In the present omnichannel universe of messages, posts, and tweets, purchasers progressively need to associate with organizations the same way they associate with their loved ones. It just so happens that informing applications — like WhatsApp, LINE, and Facebook courier — are starting to lead the pack as the favored messaging apps. As the world’s most famous informing channel, WhatsApp possesses an administrative role with users in over 180 regions, releasing more than 100 billion messages consistently.

With WhatsApp, organizations can send updates, deliver alarms, request warnings, item demonstration recordings, confirmation codes, tickets, and 2-way client overviews and backing messages. It’s quick, more private, and worldwide in reach. What is even better is that it is end-to-end encrypted, which makes it all the more secure. So along with personal use, Whatsapp is also perfect for business use.

All the things mentioned above become even better with the Restaurant Whatsapp bot. A WhatsApp bot is a virtual assistant that assists your customers in their entire sales process. Learn how your restaurant can utilize the WhatsApp bot.

Why does your restaurant need a Whatsapp Chatbot?

Here are some of the use cases of WhatsApp bots for restaurants

1. Automate reservations in Restaurants

Getting reservations in line and then streamlining the process to get customer feedback can be tedious, especially when there are so many requests for online orders- it makes the entire process all the more complicated. Any human error means the whole process can go haywire, and orders can go hither and thither.

But with the Chat360 Restaurant WhatsApp bot, the entire process will be streamlined, and the scope of human error will be reduced. Chatbots can conduct these tasks efficiently and also ensure efficiency. Chat360 Bots can capture leads from WhatsApp and then put them in the system, ensuring no error. Furthermore, you can easily separate reservations from online orders, minimize human error, and gain customers’ faith in your service.

2. Boost your online presence

It would be best if you had an online presence to stay relevant in this digitally transforming world. Several industries are automating their tasks and processes and making their services faster, more competent, and more trustworthy. When it comes to food business, that’s where real-time confirmation and communication are the most important thing- now, it’s possible with the Chat360 Restaurant WhatsApp bot.

The WhatsApp bot lets restaurants and food joints provide quick and satisfactory customer services by integrating technology into their system. The business will flourish when you are on a platform where your customers are and from where they can easily order food and have access to you 24*7. Having a Restaurant WhatsApp bot will transform the image of your restaurant, making it a brand that cares about its customers’ comfort and provides top-tier customer services.

3. Make food ordering as easy as eating it

Food gives satisfaction that nothing else can. On top of that, ordering lip-smacking food without much hassle is what every customer wants. So be the one providing that to your customers!

Chat360 Restaurant WhatsApp bot has made it possible for customers to get the help of an assistant (virtual, of course)to choose from the menu, order, cancel, or modify their order request in no time. A secret- attract new customers by sharing mg”>

great discount coupons and offers through the Restaurant WhatsApp bot.

4. Website and application in one!

WhatsApp API gives you several options, and one of them is you can showcase your menu and what your restaurant offers through WhatsApp itself.

Also, your restaurant will be available on the most used messaging application. Your customers can text, ask for the menu, surf and find the best options and order it- all through one single application involving intelligent two-way communication.

5. What you save is what you earn

Even a single penny you save is a penny earned! These days conventional ways of ordering food are diminishing, and customers go on food delivery applications and get whatever they want. But why? Three reasons- it is easier to order, it is easier to pay, and quality food gets delivered faster.

But these are the things that you can provide your customer too. Then why collaborate with some other company and pay there as well? Instead, build your brand by deploying a chatbot covering all the details.

Taking orders, canceling orders, updating delivery status, and a lot more while you, as owner, sit, keep an eye on the operation, and be more effective for your business. . Let the chatbot built by Chat360 do all the heavy lifting.

4. Make food recommendations

To gain the faith and loyalty of your customers, you need to understand them. Today’s customers expect nothing less than the best, and they will not only not settle for low-quality service and will also openly criticize and give feedback.

Understanding what your customers prefer regarding food and drinks is also a part of ensuring that they get quality service. A whatsApp chatbot can help you know that by keeping a record of what the person has ordered, the frequency of orders, and the delivery timings. When you have these details in line, you will be able to comprehend your customers’ preferences and eating habits and then send them personalized recommendations.

5. Personalized recommendations serve two purposes:

• Delight your customers by giving an impression that you care about them.
• Increase your business as customers tap on your suggestions, which might make them crave food.

6. Better presentation of menus

The booklet menu is now a fashion, a memory of the “Pre-Covid” era. Today it is “scan to get the menu” time.

Your restaurant should evolve just like the times are. Make your customers scan the menu, which will take them to WhatsApp, and then the Chat360 bot will take care of the rest.

Answer customer queries, make recommendations, help them order without having to call for human help, and then make them pay as well, as WhatsApp has introduced a paid feature (only in India for now).

7. Regain old customers

Have you lost a customer because of a slight slip in an order? Make up for it. If their chat has been quiet for a while, send a discount coupon or a personalized recommendation through the WhatsApp chatbot.

Please give them a comfortable space to communicate, convey their grievances, and gain them back in no time! And there you retain another customer just by offering better customer service.

Considerations while creating a Restaurant WhatsApp bot for your restaurant

1. Automation of conversations

Dialogues are the core of any chatbot, and automating them is the first step that needs to be taken. Dialogues are the first interaction and the connection builders between your customer and business, so get them straight. Ex. Hey there, how are you doing? Or, Hey, how can I help you today?

2. Preset topics

The predefined topics give context to the bot, and it can then hold a conversation with the customer. This will enable the bot to provide different answers to questions. Regarding restaurants, topics can be anything- Ex, menus, drinks, starters, main course, etc.

3. Variables

Name, place, timing, and address are all variables. If you want to greet your customers with their names, then the chatbot can also retrieve predefined information. Use these variables to make the customer experience better.

4. Data model

Data models are nothing but tables with extra information which can be used by the bot when needed, for example, the catalog, menu, and names of the dishes.

5. Analytics

Metrics are an essential part of the Restaurant Whatsapp bot to know more about your customers and then give them recommendations and see your growth.

You can sit back, relax, and look at the analytics of how Chat360’s Restaurant WhatsApp bot has helped you in increasing your ROI.

Chat360, a Solution for your Restaurants

Restaurant WhatsApp chatbot can streamline the reservation process, improve online presence, simplify food ordering, and offer personalized food recommendations. The WhatsApp API allows restaurants to showcase their menu and provide excellent customer service. Additionally, it can help restaurants regain old customers and automate conversations. By deploying a chatbot, restaurants can save money and provide top-tier customer service, making their brand stand out.

Chat360, where we redefine customer engagement. As a leading provider of sophisticated chatbot solutions, we seamlessly integrate intelligent bots across WhatsApp, Instagram, Facebook, websites, and CRM platforms. 

Elevate your restaurant’s service with specialized WhatsApp chatbots, uniquely tailored for the culinary industry. Experience the synergy of innovation and efficiency with Chat360.

In a world driven by technology and instant connectivity, WhatsApp has emerged as a leading platform for personal and professional communication. With over 2 billion monthly users worldwide, it has become a powerhouse in the messaging domain.

However, the real game-changer is WhatsApp automation, a concept that is reshaping the way businesses interact with their customers. In this article, we will delve into the fascinating world of WhatsApp automation, exploring its intricacies, benefits, and real-world applications.

What is WhatsApp Automation?

WhatsApp automation is the art of streamlining and optimizing business communication by utilizing automated processes within the WhatsApp platform. 

It involves the integration of AI-powered chatbots and other tools to handle routine interactions, sending automated messages, and collecting data, all without human intervention.

WhatsApp automation is not just a buzzword; it’s a tangible reality that’s redefining the way businesses engage with their customers. It offers a way to provide quick responses, personalized experiences, and consistent support, all at scale.

How WhatsApp Automation Works?

At its core, WhatsApp automation relies on a combination of artificial intelligence, chatbots, and well-designed workflows. Here’s how it works in a nutshell:

AI-Powered Chatbots: AI chatbots are the driving force behind WhatsApp automation. These chatbots are trained to understand and respond to user queries effectively.

Message Templates: WhatsApp Business API allows for message templates. These templates enable businesses to send predefined, structured messages for various purposes, such as appointment reminders, order confirmations, and more.

User Triggers: Automation can be triggered by various user actions, such as sending a message, making an inquiry, or joining a chat.

Data Integration: Automation tools can integrate with your business systems, databases, and CRMs to fetch relevant information for responding to customer queries accurately.

Scalability: WhatsApp automation is scalable, allowing businesses to handle thousands of customer interactions simultaneously.

Analytics: Businesses can analyze customer interactions and fine-tune automation processes for continuous improvement.

Why do you need to automate Whatsapp?

• It is the most widely used platform, with 2 billion monthly users.
• Whatsapp messages have a 98%open rate.
• Instant, attractive, and engaging conversations can take place using text images, emojis, etc.
• It has an easy user interface.
• It helps in saving a lot of resources.
• You can integrate it with chatbots and CRMs to ensure impeccable services are provided to your customers.

64% of customers prefer businesses that provide them with real-time solutions, and 67% of people relied on WhatsApp chatbots to get answers to their queries last year since chatbots offer instant solutions. Even though Whatsapp automation has several unique features, it is still best utilized with a chatbot. Integrating a chatbot with WhatsApp will help you grow your revenue consistently and provide your customers with the kind of customer services they desire- quick problem-solving, fast replies, and being treated well.

Benefits of WhatsApp Automation for Businesses

The benefits of WhatsApp automation for businesses are profound and multifaceted:

Enhanced Efficiency: Automation streamlines repetitive tasks, freeing up human resources to focus on more complex, strategic activities.

24/7 Availability: Businesses can be available to customers round the clock, catering to different time zones and preferences.

Instant Responses: Automation ensures rapid responses to customer queries, resulting in increased customer satisfaction.

Cost-Effective: Reduced labor costs, increased productivity, and better resource allocation make automation a cost-effective solution.

Consistency: Automated messages maintain consistency in responses and information, reducing the likelihood of errors.

Data Collection: WhatsApp automation helps gather valuable customer data for analysis and improved decision-making.

Personalization: Automation can provide personalized experiences to customers based on their preferences and history.

Scalability: Businesses can effortlessly scale their operations as they grow, without adding significantly to their overhead.

Types of Tasks that Can be Carried Out Using WhatsApp Automation

The scope of WhatsApp automation is vast and extends to a wide range of tasks. Some of the common tasks include:

Appointment Scheduling: Customers can book appointments, and the system can send reminders and confirmations.

Order Tracking: Businesses can provide real-time updates on order status.

Customer Support: Automated responses can handle frequently asked questions and troubleshoot common issues.

Lead Generation: Chatbots can collect user information and nurture leads.

Feedback Collection: After a purchase or interaction, customers can be prompted to leave feedback.

Payment Processing: Integration with payment gateways can facilitate transactions.

Information Dissemination: Sharing updates, news, or alerts with subscribers.

Survey and Polls: Collecting opinions and data for market research and decision-making.

Use cases of WhatsApp automation

1. Send Interactive greetings and make new customers feel welcome.

2. Send instant replies to answer customer FAQs.

Give a delightful customer experience!

WhatsApp is widely used for both personal and business uses. It is time to avail the services for your business and make them more advanced to give your customers a taste of incredible customer service.

Happy customers, happy business!

How can Chat360 help your business in WhatsApp Automation

1. Reach people anytime and anywhere

The open rate of emails is 10x times slower than the available rate of WhatsApp messages. WhatsApp is a common name, especially because one cannot do much with it and can click on notifications to read a text. While in emails, the case is the opposite. Also, why would someone like to open emails after their working hours?? To reach your customers where they usually are- WhatsApp.

2. End-to-end encrypted communication & trustworthy

WhatsApp is secure and trustworthy, and because the chats are encrypted, it is popular among users. So if you see it from a business perspective, it is also secure enough to share sensitive information like reset passwords or links to pay.

Furthermore, WhatsApp makes all business accounts undergo an authentication and verification process. So because of that, you will also gain credibility since WhatsApp users know you have already completed the verification process.

3. Reduce cart abandonment rate

Customers adding stuff to their cart and not buying it is like window shopping, and it gives the business hope but then ends in disappointment. However, you can stop this from happening to your business by integrating Chat360 with WhatsApp automation.

• You can send time-based notifications or reminders to your customers about their carts.
• Reminders to them to engage them on your website or any preferred platform.

4. Two-way smart communication

It would help if you had Chat360 because your customers are savvy and want the conversations to be meaningful. If they contact your business, it is either for some query or to get help with a product or service you are providing.

So it is essential to hold conversations that will genuinely help your customers and make them want to come for your services again and again.

5. Automate responses

To speed up the response to customer questions, WhatsApp lets you automate responses. However, this automation can fall short when it comes to complex conversations, but Chat360’s chatbot will help your business tackle all kinds of customer queries.

You can also send personalized messages addressing an individual, making the conversation more natural. This way, your customer will also feel valued.

6. Send relevant marketing notifications.

There are an insurmountable amount of possibilities and unique ideas available for marketing regarding WhatsApp. Integrating Chat360 with the same would be like icing on the cake.

You can send personalized messages and media and give offers/discounts to your customers based on their journey with your business.

Keep your customers engaged without bothering them with tons of notifications and emails.

7. Build a strong brand identity

With Chat360, you can also give your WhatsApp chatbot a brand identity- by providing a specific name or human persona to your chatbot. By doing this, the customers will feel more comfortable, and it will have an impression on them, gradually making them loyal to your brand. Thus, your customer retention rate stands to improve, and so does your ROI.

8. Reduced cost

Integrating your WhatsApp business API with Chat360 will save you loads of time and resources. A chatbot will do it all for you- give information about your business, sales, and marketing.

Then why put giant billboards on roads when you can reach your customer’s phones? Please do not wait for your customers to reach out to you when you can contact them first.

9. Get customer feedback

Getting customer feedback is as crucial as making sales for a business. Unless you know how your customers are your product, why they are buying it, or why they are not buying it, you won’t be able to grow your business.

But getting feedback could be a task, especially when everyone is stuck in their hectic schedule and replying to a feedback email is neither interesting enough nor their priority. So use WhatsApp! And make giving feedback as easy as possible.

Create quizzes- for example:

• Smiling emoticon 😁 for 5 stars.
• Thumbs up 👍🏻 for 4 stars.
• Upset emoticon 😕 for 2 stars and so on.

Get creative and let your chatbot do the rest for you.

Sign up for a free trail today!

How to use WhatsApp automation to grow your business – FAQs

The world is moving at a fast pace, where meeting customer demands has become more challenging than ever. With constantly evolving marketing trends and increasing competition, businesses need to stay ahead of the curve to remain relevant. 

To achieve this, it is crucial to leverage technological advancements and integrate them into your operations. An AI chatbot is one such technology. It can help businesses by offering instant assistance, answering questions, and even boosting sales. The global chatbot market size was estimated at USD 5,132.8 million in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 23.3% from 2023 to 2030. Also, 55% of businesses using chatbots see better lead quality. 

Website Chatbots can give your business an edge by providing exceptional customer service and handling inquiries seamlessly on your website and other platforms. By embracing chatbots for websites, businesses can not only improve their efficiency but also provide a personalized experience for their customers, setting them apart from the competition.

What is a Website Chatbot?

A website chatbot is placed on a website to engage with visitors in real-time. It serves various purposes, from answering frequently asked questions to guiding users through products. Chatbots use machine learning and natural language processing(NLP) to understand user queries and provide relevant responses instantly. They offer a convenient and efficient way for businesses to interact with their website visitors, enhancing user experience and streamlining customer support processes.

Best Practices for selecting a Website Chatbot

Before you build a chatbot, you need to determine the objectives you are making it for and then select the chatbot builder. Choosing the right chatbot builder is essential since it will determine the outlook of your chatbot, how it functions, and if it fulfills your requirements. While selecting a chatbot you should keep the following practices in mind.

1. Freedom to customize your Chatbot:

You need this feature in the chatbot builder because highly customized website chatbots can be taught and trained per the requirements of your business and customers. 

It can adapt to the kind of conversations best suited to your customers. Bots can collect customer data and pick up their behavioral patterns through AI, making the entire conversation with the customer more accessible and personalized.

2. Easy to deploy on all channels:

A user spends an average of 2 hours and 27 minutes on social media. If your customers spend so much time on social media every single day, then your presence there becomes a necessity.

Therefore, along with the website, the website chatbot builder should enable you to deploy the chatbot on other platforms such as Instagram, WhatsApp and Facebook. 

3. Integration with other applications:

Integrating your chatbot with third-party applications will help you track your ROI, keep an eye on the analytics, and extract necessary data to monitor customer trends. For example, by integrating the chatbot with Google Analytics, a business can track how users interact with the chatbot, which queries are most common, and where users drop off.

4. Multilingual conversations:

Select a website chatbot that can answer customer queries in multiple languages. This will enhance customer understanding and ultimately their satisfaction.

5. Privacy & secure conversations:

Several data breaches happen now and then, make sure that your website chatbots is secured from the potential threats. Promise your customers that their data is safe and secure with your business.

How to Build AI Chatbot For Your Website:

Building a chatbot for your business needs to be approach in a step by step process, we shall discuss them below:

1. Define Chatbot’s Goal and Purpose
2. Choose Chatbot Platform
3. Determine your Chatbot KPIs
4. Design Conversational Flow
5. Test and Launch your AI Chatbot
6. Monitor performance

Step-By-Step Guide To Build A Website Chatbot: 6 Steps

1. Define Chatbot’s Goal and Purpose:

When building a chatbot for your website, the first step is to clearly define its purpose and goals.  Identify the main goal of the chatbot. Will it be used to engage readers, provide quick access to content, answer frequently asked questions, or gather feedback from your audience? Understanding the primary function will guide the design and functionality of your chatbot. 

Consider your audience as well—who visits your website, and what are their expectations? By addressing these questions, you can ensure the chatbot is tailored to meet their needs effectively.

2. Choose Chatbot Platform:

Choosing the right AI chatbot platform is crucial for the success of your website’s chatbot. Consider factors such as ease of integration, user-friendliness, and the ability to manage all interactions from a single dashboard.

3. Determine your Chatbot KPIs:

Determining your chatbot’s key performance indicators (KPIs) is essential for measuring its effectiveness and ensuring it meets your goals. Start by setting measurable goals that align with the chatbot’s purpose, such as enhancing user engagement, increasing click-through rates, or collecting valuable feedback. Key KPIs to consider include the number of interactions the chatbot has with users, the completion rate of feedback forms, average session duration and the click-through rates on recommended articles. 

4. Design Conversational Flow:

Designing the conversational flow is key to building an effective website chatbot. Begin by identifying common user questions and planning how the chatbot will respond. Create a simple flowchart to map out different conversation paths, making sure to keep the dialogue natural and easy to understand. This helps create a user-friendly experience and makes sure the chatbot effectively assists users.

5. Test and Launch your AI Chatbot:

After building your AI chatbot, test it thoroughly by simulating different user interactions to find and fix any issues. Collect feedback from real users to make improvements. Once it’s working well, launch the chatbot on your website. Keep an eye on how it performs and update it regularly to ensure it continues to meet users’ needs.

6. Monitor Performance:

Once your website chatbot is launched, monitor its performance to ensure that it is meeting user expectations. Regularly track key metrics such as response time, user satisfaction, and engagement rates to identify areas for improvement. This approach will help you in improving your chatbots’s performance and its efficiency.

Steps to build your website chatbot with Chat360

Chat360 has now made designing chatbots as easy as sipping tea! You can get started and have your chatbot ready and working within an hour.

Step 1: Sign up/log in

Step 2: Choose either start from scratch or template.

Step 3: Choose the option to build a website chatbot.

Step 4: Start creating your bot by dragging and linking the options from the left side panel window. Customize the chat flow as per your business’s needs.

Keep going and create your bot.

Step 5: Design your user interface on the design option.

Once this is done, your bot is ready to be published. Keep the following things in mind while designing your bot.

Elevate your Customer Experience with Chat360

Vectus Industries, a leading water tank manufacturer and piping solutions provider in India, aimed to be among the top 5 market leaders in the pipes and fittings segment. However, they faced challenges handling the volume of chat queries with their existing web chatbot, missing out on a constant connection with their customers, and losing valuable leads. To strengthen their digital marketing strategy, Vectus partnered with the Chat360 team and opted for a WhatsApp chatbot integrated with their CRM. The solution enabled them to efficiently handle chat queries, track customer information, generate leads, and provide live chat assistance to users.

About Vectus

Noida-based Vectus Industries is one of India’s leading polymer-based water tank manufacturers and piping solutions providers. They have a wide product range that includes water storage tanks, pipes, fittings, plastic household products, bath-ware, road safety products, and gardening products that cater to household consumers as well as business and institutional customers. The company has established a strong network of 4 depots and sales offices, 17 manufacturing plants, over 30000 retail counters, and 4300 distributors over 30 years.

Problem Statement

Aspiring to be among the top 5 market leaders in India in the pipes and fittings segment within a span of 5 years, Vectus was facing problems with

• Handling the volume of chat queries with their existing web chatbot
• Missing out on a constant connection with their customers
• Lack of customer information and, thereby, loss of valuable leads

Strategy

Vectus partnered with the Chat 360 team to strengthen its digital marketing strategy.

After understanding various aspects of the customer engagement solution, Vectus decided to go with the WhatsApp bot integrated with their CRM, which enabled them to handle chat queries efficiently:

• Track customer information
• Generate leads
• Provide live chat assistance to users
• Customer engagement on Whatsapp for repeated queries

Want to grow your business with a chatbot? Book a demo with us!

Results

• The solution ensured that no leads were missed, and leads were paired with suitable agents with an intelligent auto-assignment.
• As a result, Enquiries handled on live chat increased at an average rate of 90% over 5 months, handling up to 80% of the L1 queries via the chatbot.
• Leads increased at an average rate of 18% over 5 months
• This led to the tracking of leads for better sales projection
• The system also ensured improved and more personalized services to their customers
• Vectus could also keep their customers informed about their wide range of products while they focused on strengthening the pipes and fittings segment

Next read: How Marshalls Increase their Cross-selling and Upselling by 34% Using the Chat360 Chatbot

With 1.2 billion monthly users and the expected growth of user number to over 3.5 billion by 2025, WhatsApp is not just a messaging service but has become a fantastic marketing platform.

Although many companies such as WeChat and Facebook Messenger have been enabling companies to use them as a marketing communication channel for so long, when WhatsApp joined the race, it got the advantage of two things—

1. WhatsApp is the most popular messaging app.
2. WhatsApp is the leading messaging app in 180 countries worldwide and is available in 60 languages.

So, if you want to understand how to leverage WhatsApp Business API for your business, let’s find out.

Because in this article, we’ll provide you with a complete overview and a step-by-step guide to applying for WhatsApp Business API.

What is WhatsApp Business API

WhatsApp Business API is an application program interface created by Facebook in August 2018 for medium to large businesses.

It helps businesses receive and answer unlimited WhatsApp messages and provide a tailored solution to scale their customer engagement via WhatsApp.

Here are the key features of WhatsApp Business API:

• Messages are Broadcasted for bulk notifications.
• Multi-agent access for customer support
• No app or interface, use via BSPs or CRM
• WhatsApp Chatbot & interactive messages support
• Green Tick, verified WhatsApp Business profile

Since WhatsApp API is only an interface, you need a separate CRM to use the features provided by WhatsApp Business API so that you can engage and communicate with your customers.

And you can get your CRM dashboard from Chat360 within minutes.

Requirements to use WhatsApp API

WhatsApp’s API (Application Programming Interface) allows businesses to integrate WhatsApp messaging capabilities into their applications and workflows, enabling them to communicate with customers more effectively. However, before utilizing the WhatsApp API, businesses need to meet certain requirements to ensure compliance and seamless integration. 

Here are the key requirements:

1. Business Verification:

To access the WhatsApp API, businesses need to undergo a verification process to confirm their authenticity. This involves submitting documentation to prove the legitimacy of the business entity. We will discuss that further in the blog.

2. Facebook Business Manager Account: 

WhatsApp API integration is managed through the Facebook Business Manager platform. Businesses must have a Facebook Business Manager account set up to access the WhatsApp API.

3. Approved WhatsApp Business Account: 

Businesses must have a verified WhatsApp Business Account to use the API. This involves creating a WhatsApp Business Profile and getting it approved by WhatsApp.

4. Consent: 

Obtaining user consent is crucial before sending messages via the WhatsApp API. Users must opt-in to receive messages from the business, and businesses must adhere to WhatsApp’s policies regarding message frequency and content.

5. API Access: 

After meeting the above requirements, businesses can apply for access to the WhatsApp API through the Facebook Business Manager platform. Upon approval, they will receive API credentials to integrate WhatsApp messaging into their applications or customer communication systems.

6. Compliance: 

Businesses using the WhatsApp API must comply with WhatsApp’s Business Policy and Terms of Service, as well as relevant data privacy regulations such as GDPR (General Data Protection Regulation). Non-compliance can result in suspension of API access.

7. Technical Integration: 

Once granted access, businesses need to integrate the WhatsApp API into their existing systems or applications. This typically involves working with developers or using third-party platforms that provide API integration services.

7 Reasons Why your business need WhatsApp Business API?

Here are the four reasons why you should be using WhatsApp Business API:

1. Increasing strong brand connections:

If you want to be benefitted in the long term, you need to build strong trust and credibility among your target audience. And WhatsApp Business API helps you precisely with the same.

Here’s why:

• WhatsApp Business API provides you with the facility to communicate with your customers in a closed and personal environment.
• Businesses can create their profiles which allow them to share important information with their customers, such as contact details, website URLs, social media links, store addresses, new offers, etc.
• WhatsApp always verifies all business accounts and gives them a “green tick.” This helps them build authority so that their customers get the assurance that they’re not getting spammed.

2. Global Reach:

Since WhatsApp is free to use, it has the highest smartphone penetration rate of 95%, and it’s the most used messaging app in 104 locales.

WhatsApp is used by almost everyone globally. So, if you’re a global customer base or your customer travels globally, you can communicate hassle-free anytime.

3. Real Time Conversation:

84% of companies that work to improve their customer experience report an increase in their revenue. And by incorporating WhatsApp Business API into your business strategy, you can improve your customer experience and satisfaction exponentially.

How?

Here it is, WhatsApp chat is a two-way street, which means your customers can ask their queries directly without facing the inconvenience of phone calls and emails.

Because of these real-time conversations, your customers will get a sense of care and personalization.

4. Data Security:

In a survey, 86% of the respondents said they feel a growing concern about data privacy, so you must keep your customers’ data secure and keep them satisfied.

And, WhatsApp messages are end-to-end encrypted, so your customers feel secure while connecting with you.

5. Centralized Communication Hub: 

The WhatsApp Business API serves as a centralized hub for managing customer conversations. Whether you’re a small business owner or a freelancer, having all your client communications in one place makes it easier to stay organized and responsive.

6. Automated Messaging: 

With the WhatsApp Business API, you can automate repetitive tasks and messages, saving time and improving efficiency. Set up automated responses for common inquiries, send appointment reminders, or deliver personalized updates to your contacts without manual intervention.

7. Analytics and Insights:

Gain valuable insights into your messaging performance with analytics provided by the WhatsApp Business API. Track metrics such as message delivery, open rates, and response times to measure the effectiveness of your communication strategies and make data-driven decisions.

WhatsApp Business API offers individuals and businesses a range of benefits, by leveraging these features, you can enhance your customer interactions, drive engagement, and achieve your business objectives more effectively.

Who can use WhatsApp Business API?

WhatsApp Business API is accessible to businesses and organizations of all sizes and across various industries. Whether you’re a small local business, a large enterprise, or a non-profit organization, the API offers powerful tools and features to enhance communication, streamline operations, and drive success in today’s digital landscape. Following are the list of the types of businesses who can use WhatsApp Business APIs:

You must follow specific business terms and conditions to apply for the WhatsApp Business API. However, there are two main factors that you need to consider to understand whether you’re eligible for the API or not.

1. SMBs (Small and Medium-sized Businesses)

SMBs can leverage the WhatsApp Business API to establish a professional presence on the platform, communicate with customers in real-time, and provide personalized support. Whether it’s a local bakery, boutique shop, or consulting firm, SMBs can use the API to enhance customer engagement and drive growth.

2. Enterprises and Corporations:

Larger enterprises and corporations can utilize the WhatsApp Business API to streamline communication workflows, manage customer interactions at scale, and deliver seamless customer experiences. From multinational corporations to large e-commerce retailers, enterprises can leverage the API to stay connected with their audience and drive business objectives.

3. E-commerce Businesses:

E-commerce businesses can integrate the WhatsApp Business API into their platforms to facilitate order updates, shipping notifications, and customer support. By enabling direct communication with customers via WhatsApp, e-commerce businesses can enhance the shopping experience, increase customer satisfaction, and drive repeat purchases.

How to apply for WhatsApp Business API?

Here’s a step-by-step guide for you to apply for WhatsApp Business API.

1. Select the application route

There are two ways you can apply for WhatsApp Business API, and you need to choose one from them.

• Direct Signup
  Apply directly through the official Meta Business Help Center website. While this route is accessible to all businesses, medium-sized companies may encounter challenges with approval and technical implementation.
• Through a Solution Provider
  Opt for a WhatsApp Business solution provider like Chat360 for a quicker and smoother approval process. Solution providers offer assistance in navigating the application process and provide additional support for integration and maintenance.

2. Submit basic information

Next, you must submit basic information about your company and your intentions with your WhatsApp services.

This information includes—

• Company name
• Website URL
• Industry
• Country of company headquarters
• Location (s) where you want to provide your services
• Intended use cases
• Time to market(the time when you want to launch the service)
• Volume predictions (messages/day)

3. Approvals:

After submitting the required information, your brand approval process will commence. This typically takes 2-3 weeks, but actual processing times may vary. Once approved, you’ll receive confirmation to proceed with activating your WhatsApp Business account.

4. Activate your phone number

After your brand approval, you need to provide additional information to activate your phone number for your WhatsApp business account.

If you already have a phone number registered with the WhatsApp business app, you can proceed with the activation process; if not, register it beforehand.

Here is the information you need to provide for the phone number activation—

• The phone number of your WhatsApp Business account
• Name associated with the number
• Customer Facebook Business Manager ID
• The region for your app

Once your phone number is activated, you’ll have to manage all your communications on a virtual server, also known as docker, through a dashboard or a BSP system.

Remember that, however, you can register 25 phone numbers for each WhatsApp business account; each new number will require a separate docker server— resulting in a significant increase in your monthly expense.

What to do after setting up WhatsApp Business API?

Once you’ve set up your WhatsApp Business API, look at the following essential steps.

• Get your green tick badge.

Having a green tick next to your business name will build the trust and credibility of your brand among your customers.

Although, you’re eligible for a green tick badge only if you send 500 messages/day and have an international presence of your brand.

Sometimes, getting a green tick badge from WhatsApp is very hard. But,Chat360 can help you to get it faster.

• Integrate it with Chat360

With Chat360, you can build, deploy and integrate WhatsApp bot on your number and drive better ROI for your business.

• Provide a smooth customer experience
• Increase lead for your business
• Reduce abandoned cart recovery
• Set up the marketing campaign
• Create your own E-commerce store

If you don’t want to follow this tedious and mundane process, then we can provide an end-to-end WhatsApp solution for your business. Book a free consultation call with Chat360. Schedule a free demo today!

Suggested read:

How to add WhatsApp bot to group?

Explore WhatsApp Chatbot Features