Chatbot’s invasion has started. According to a Forbes report, 80% of marketers will start using a chatbot in one way or another by 2021. Technology has entered every industry and revolutionized customer support, especially in the automotive industry.
Let’s be honest for a moment.
It is never easy for buyers to decide, especially when selecting brands to purchase a car or a two-wheeler. Consumers consider multiple aspects, like product quality, customer support, how different this vehicle is compared to others, etc., before choosing a brand.
It has been a long time since we entered into the experience economy, the fourth stage of economic evolution, and so people these days buy experiences, not just products anymore. You have to understand this mindset if you want to increase your sales and revenue. A study by the Temkin Group reveals that bringing in the slightest change in the customer experience and enhancing it can impact even a billion-dollar company positively by increasing revenue by an average of $775 million in just three years.
Therefore, brands should focus more on improving the customer experience.
Then, there comes the important question!
How can we improve the customer experience? A report by Accenture says that the traditional methods have become obsolete and do not impress buyers anymore.
Hence, chatbots can help your business in staging a unique experience for your prospects. According to a Hubspot report, about 71% of consumers go to chatbots to find quick solutions to their questions.
In the automotive industry, chatbot technology not only assists businesses in providing customer support but does much more than that without any added cost or resources.
The Role of Chatbots in the Automobile Industry
Chatbots are transforming the automotive industry just like any other industry by offering personalized buying experiences.
When your prospects visit your website, they would have an idea of their financial capacity and the features they want, but they would not be sure of what car they should browse for or how different the chosen one is from other vehicles. In such cases, they would reach out to your customer support team to help them to learn more or make a purchase.
But Statistics point out that 34% of prospective leads, who visit your site, are not able to find answers to their easy questions. And even the complaints about ineffective customer service do not get registered. Just imagine the number of leads a company is losing out because the management could not address the customers’ frustrations.
Leveraging automotive chatbots to provide customer support and perform simple service tasks can increase the productivity and efficiency of a company multifold.
Human-approach interaction
The chatbot for the automotive industry will interact with the users and customers through their preferred channels of communication. A survey reveals that around 89% of prospects prefer instant messaging to get in touch with brands. 66% want to message with the brands instead of calling, meeting, or communicating. And if the messaging is through their preferred communication channel, then that’s a big bonus to both brands and customers.
The best automotive chatbot for the automotive industry makes it easier for users and leads in their purchase of vehicles, maintenance, and safe driving, and for brands, they bring in many qualified leads and enhance the customer experience. But sadly, only less than 50% of Automotive companies leverage automotive bots and voice assistants to communicate with their customers, according to a report by Capgemini.
What about your company? Have you implemented chatbots for your customer support team?
If not, then you are missing out. Join the others to make the best out of chatbot technology.
No More Waiting – 24 Hours Availability
The digital-savvy millennials who will soon form the majority of your workforce and consumers by 2025 will not wait for hours to speak to your customer service agent, unlike baby boomers. To make your customer’s journey easier and save time and effort, building Chatbots on your websites and landing pages can be more effective.
“For Millennials, chatbots are a natural extension of texting. Millennials, having grown up with the internet and responsive on-demand services, often cite phone calls as being overly intrusive, even presumptuous – thus their preference for texting.”
–Joseph Vincze, Library Hi Tech News
A report by Microsoft suggests that around 90% of buyers say that customer service plays a crucial role in choosing a brand. If you own a business and use chatbots, you will reap many benefits from it. Some of them are that your chatbots will never call in sick, so your customers can clarify their doubts at 1 in the morning or on a Sunday. The chatbots will take your leads to the next level in the sales funnel seamlessly and quickly as they act within moments.
With the chatbot for the automotive industry, you get what you need within seconds
The chatbot for the automotive industry will already be pre-populated with a set of predefined questions, triggers, conditions, and events. The bots will respond to the queries of the customers from this database within seconds.
Chatbots, which are conversational ones, are prudent and improvise with the help of machine learning and try to take care of things like a human.
Therefore, chatbots will answer your customers’ basic questions, and also, if the questions get too complicated, the queries will be transferred to the right support person. So, the good news is there is no more waiting for hours on calls for your customers to get their simple questions answered.
Below is the screenshot of a conversation with a chatbot of a luxury car company.
Chatbots are more than customer support in the automotive industry
In most industries, chatbots fill in only the roles of customer support agents, but in the automotive industry, they are more than that. They stay with you until the end of the purchase process and beyond. You saw the screenshots above, and you can infer that the chatbot is assisting the lead in selecting a car that suits their needs.
Once the user selects the car, the service does not stop there. The relationship goes beyond sales, like the bots getting frequent feedback from users on the vehicle’s performance, sending reminders to the users regarding the dates for the maintenance, repair fixing, etc., and taking the customers’ concerns to the management. The automotive industry benefits the most from chatbot technological solutions.
Follow-ups to make it easier for you
A prospect visits your website, and a chatbot helps the lead with his/her questions. And that’s it? Not at all. The chatbots would be more helpful than that. They let the leads know about the latest launches, offers, etc., and send CTAs to prompt the leads to take action. They also send messages to learn if the visitor is still interested in the vehicle or brand. All these actions take place in a convenient channel for the lead.
So next time you get a message from a brand you once considered purchasing from, remember it is not a human but a chatbot. It is amazing, isn’t it?
Follow-ups are the most effective strategy to increase the conversion rate. It simply means that you do not take your leads lightly and subtly hint that you have excellent customer service too.
Increase the Efficiency of Your Sales Team with Chatbot for the automotive industry
Imagine you go to a car dealership, where the salesperson helps you and tries to upsell vigorously. How uncomfortable would that be? Either you try to escape the place or just go with the flow, fearing that the person might judge or criticize you. If you run a business, even your customers would experience the same when they try to get simple answers from your salespeople.
Therefore, to help your customers make a comfortable purchase, you have to build your chatbots, which will only state facts to your leads or customers and not try to upsell or force. Besides, the chatbots can describe the technologies that the cars work on, unlike your new staff or employees who have difficulty in explaining that aspect to the consumers.
Why Chat360?
If you want smart chatbots that are easy to build and more effective, then Chat360 is what you are looking for. Chat360 can turbocharge your lead conversions, respond to your clients’ queries within seconds, and enhance your overall customer experience. You do not have to worry about complex customer service processes anymore because chat360.io’s chatbots reach out to the prospects on their preferable communication channel.
We have ready-to-go templates and customizing options for industries where customer support plays a crucial role.
Sign up for our free demo and see how Chat360 can revolutionize the online presence of your business.
Chatbot for the automotive industry is the way of the future. Implement them in your business to have a competitive advantage and also to sustain and thrive in this fast-paced tech-savvy world. Stop waiting for your leads to contact you. Reach out to your qualified prospects, and show them that you are the best option.