If you are exhausted from missing out on valuable leads for your business, the solution could be simple. It can be through integrating a chatbot into your customer communication strategy. In this blog, we showcase the success of OKAYA Battery, who saw a 19% increase in leads through the use of WhatsApp chatbots. From improving customer experience to 24/7 online availability, learn how OKAYA Battery leveraged the power of WhatsApp bots to drive their lead generation to new heights.
About Okaya
Delhi-based Okaya Power is a leading battery manufacturer in India. They have been supplying various batteries for customers from different segments for the last 4 decades. Having established a strong network of dealers and distributors, the company has also entered the two-wheeler market with an electric scooter.
Problems faced by Okaya – Leads Through WhatsApp Chatbots
In spite of having a digital presence, Okaya was facing challenges in maximizing :
WhatsApp chatbot strategy for OKAYA
To strengthen its digital marketing strategy, Okaya chose a Chat360 WhatsApp bot to integrate with its CRM.
Get a custom WhatsApp chatbot to grow your business.
- Track customer information
- Generate leads
- Provide live chat assistance to users
- Complaint tracking and registration on WhatsApp
- Purchase of AMC and warranty registration on WhatsApp
What was the result after implementing the Chat360 WhatsApp chatbot?
- Tracking of leads improved by 15%
- Leads increased at an average rate of 19% over 4 months
- ~38% of the complaint tracking was done on the chatbot
- ~26% of the total complaints registered were done via the chatbot in the first three months of the adoption of the chatbot
- Enquiries to lead ratio improved by 14% in March compared to the ratio in previous months
- The analytics helped Okaya with benchmarking the enquiry handling and taking corrective measures in the time in case of any deviation in the ratios
- The solution gave Okaya leverage in terms of being constantly connected with the customers
We can set up a customized chatbot for your business. Book a demo with us.