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How OKAYA Battery Generates 19% More Leads Through WhatsApp Chatbots?

okaya battery case study

If you are exhausted from missing out on valuable leads for your business, the solution could be simple. It can be through integrating a chatbot into your customer communication strategy. In this blog, we showcase the success of OKAYA Battery, who saw a 19% increase in leads through the use of WhatsApp chatbots. From improving customer experience to 24/7 online availability, learn how OKAYA Battery leveraged the power of WhatsApp bots to drive their lead generation to new heights.

About Okaya

Delhi-based Okaya Power is a leading battery manufacturer in India. They have been supplying various batteries for customers from different segments for the last 4 decades. Having established a strong network of dealers and distributors, the company has also entered the two-wheeler market with an electric scooter.

Problems faced by Okaya – Leads Through WhatsApp Chatbots

Leads Through Whatsapp Chatbots

In spite of having a digital presence, Okaya was facing challenges in maximizing :

WhatsApp chatbot strategy for OKAYA

To strengthen its digital marketing strategy, Okaya chose a Chat360 WhatsApp bot to integrate with its CRM.

Get a custom WhatsApp chatbot to grow your business.

Strategy
  • Track customer information
  • Generate leads
  • Provide live chat assistance to users
  • Complaint tracking and registration on WhatsApp
  • Purchase of AMC and warranty registration on WhatsApp

What was the result after implementing the Chat360 WhatsApp chatbot?

Leads Through Whatsapp Chatbots
  • Tracking of leads improved by 15%
  • Leads increased at an average rate of 19% over 4 months
  • ~38% of the complaint tracking was done on the chatbot
  • ~26% of the total complaints registered were done via the chatbot in the first three months of the adoption of the chatbot
  • Enquiries to lead ratio improved by 14% in March compared to the ratio in previous months
  • The analytics helped Okaya with benchmarking the enquiry handling and taking corrective measures in the time in case of any deviation in the ratios
  • The solution gave Okaya leverage in terms of being constantly connected with the customers

We can set up a customized chatbot for your business. Book a demo with us.