Messaging apps have revolutionized the way we communicate with each other, and chatbots have become an integral part of this revolution. WhatsApp and Telegram are two of the most popular messaging apps in the world, and both offer the ability to create and interact with chatbots. While the basic concept of chatbots is the same in both apps, there are some key differences that have been highlighted in WhatsApp bots vs Telegram bots. In this article, we will explore the similarities and differences between WhatsApp chatbots and Telegram chatbots and help you understand which one is better suited for your needs.
Importance of chatbots in today’s scenario
As per the statistics, 53% of customers want to get involved with a business they can chat with or reach out to whenever they need help. This explains how vital chatbots are right now and will continue to be important in the future.
Handle multiple customers at the same time
Chatbots are like superhumans- they can hold intelligent conversations, engage a customer in a discussion, provide solutions to customer problems, and, most importantly, tackle several customers simultaneously. Even thousands of them!
Cost-effective
Time is money, and chatbots help you save by minimizing operational and maintenance costs. They are a one-time investment; you do not need any additional apps or innumerable human resources to handle customers.
Proactive for customers
A chatbot will reply to a customer query instantly without fail! Furthermore, forget about passive interaction or stop waiting for customers to reach out to you. Reach out to them first by initiating the conversation through your chatbot. It showcases that you care about your customers and helps you get customer feedback without hassle.
Easy scalability
If you want to go global, there isn’t a problem. Chatbots remove linguistic and time barriers as they are available at all hours of the day and can communicate in different languages. Going global made easy!
Expands customer base
Chatbots help businesses get more leads, nurture them better and finally help them convert into clients. AutoVista (an award-winning automotive dealer) generated 50% more leads by automating its car service marketing campaign with Chat360.
Difference between WhatsApp chatbots and Telegram chatbots
Whatsapp Chatbot
Whatsapp, with 2 billion monthly active users across the globe, is the most used instant messaging application that offers several features to its users. Video calls, voice calls, sending stickers, gifs, and media of all sorts. It is an end-to-end encrypted messaging platform that offers several business opportunities.
Similarly, WhatsApp business accounts and WhatsApp API are secure, and the best part is one can have a personal and a business account. However, the WhatsApp business account alone cannot handle serious customer interactions, but integrating Whatsapp Chatbot will allow automation to help customer interactions.
Whatsapp is a platform with no ads, free of cost for the user, and has an easy-to-understand user interface, which is why it is popular among all generations.
Whatsapp chatbot is not easy to launch, especially when looking for customizations. But with Chat360, you can <><>design your chatbot per your business’s requirements and then easily integrate it with Whatsapp. When we say quickly, we mean it.
What Whatsapp bot can do for you:
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- Take and resolve order queries.
- Rapid customer response.
- Save valuable resources.
- Run marketing campaigns.
- Ensure first-rate customer experience.
Telegram Bot
The focus of Telegram is slightly different from Whatsapp and telegram solely focuses on speed and security, and Telegram falls way behind Whatsapp in monthly active users. With 550 million users, Telegram is an instant messaging platform that enables you to send colossal media files in no time.
It is a good option for intra-office communications and several official purposes. But since it does not offer the possibility of a separate business account, it has certain limitations, especially when it comes to marketing campaigns.
Even though Telegram chatbots provide engaging UI, they come with their limits, and you cannot send more than 20 messages to a chat within a minute, which might affect your marketing campaigns. Telegram lets you create as many chatbots as you want; however, handling 20 chatbots isn’t a good idea for any business.
Also, the Telegram bot uses bot API (a third-party application) through Telegram.
Suggested read: How to add WhatsApp bot for groups?
Whatsapp bots vs Telegram bots: Which is right for your business?
Target audience
1/4th of the world’s population is using Whatsapp on an everyday basis. Among them, many are your potential customers. Whatsapp is a common name among all age groups and thus has the edge over Telegram.
Even though telegram users are increasing daily, it still has a long way to go compared with Whatsapp. Furthermore, statistics show that Telegram is the most famous in 24-35 years old.
As per your business, look out where your customers are sitting and then choose the platform for the chatbot.
Better ROI
Whatsapp is the better option for your business if you want to maximize your return on investment. Wondering why?
Whatsapp is the number one messaging application in the market regarding its users. It also offers you to create a free business account if you own a small business. If you want to scale your business, you can get Whatsapp API and improve your customer service and brand image in the market. Furthermore, it allows you to do CRM integration with your chatbot. So your chatbot can capture leads and directly put them in the system if you use any CRM software for your business.
Marketing/Sales perspective
While the emphasis is generally on giving constant, speedy service to your customers, WhatsApp additionally permits clients to look through your product offering and make purchases. WhatsApp Business transforms the instant texting platform into an e-commerce podium.
The catalog feature of Whatsapp is another incredible addition that helps in escalating sales.
To sum it up
Customer communication has come a long way, from face-to-face interaction to chatbots guiding and conversing with customers. Customer communication is a necessary aspect of any business, and from sales to customer retention, the entire cycle heavily depends on customer interactions. Today, even customers know what they deserve and expect nothing less than the best from the brand. But it is humanly impossible to always be available for your customers and resolve their queries. That’s where chatbots have entirely transformed the face of customer interaction. Whether it is Telegram bots or WhatsApp bots – the purpose is the main criterion to look forward to.
Telegram and Whatsapp bots come with features that facilitate your business in different ways. Before you decide which is the best fit for your business, figure out the bot’s purpose, what features you need, and how it will impact your business.
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