Having meaningful conversations is highly valued in marketing, and customers always look for engaging and personalized interactions. Unfortunately, making a human available all the time is not always possible, so companies are turning to the power of AI chatbots to bridge the gap.
These AI-powered chatbots can provide customers with real-time, personalized conversations and assist them with frequently asked questions, product/service info, and more. This makes customers’ buying journey easier, quicker, and more enjoyable.
According to a recent HubSpot Research study, 47% of shoppers are open to buying items from a bot. That’s a considerable improvement, and chatbots are the way to go if you’re looking to get ahead in the competitive world of marketing.
This blog will explore how your business can use chatbots to boost marketing effectiveness. From understanding why chatbots to setting up processes that make the most of chatbot technology, you’ll be armed with the knowledge to take your marketing to the next level with chatbots.
Why do you need chatbots for marketing?
Chatbot is quickly becoming an indispensable tool for marketing teams. For one, it automates mundane tasks, freeing agents’ time to focus on complex customer inquiries, and drives more sales.
According to a Hubspot experiment, 75% of people interacted with chatbots more than a live chat feature on their website. Moreover, 55% of people who interacted with the chatbot answered the basic qualifying questions honestly.
The team at Hubspot credits this to how a chatbot naturally and instinctually navigates a conversation with a prospect. The NLP and AI-powered chatbot understands the users’ intent, changes its response based on the change in intent, and personalizes the whole experience.
Using this technology there are many benefits from marketing chatbot. After learning what is WhatsApp Marketing, you can now learn five ways chatbots can benefit marketing teams:
1. Improved Customer Service –
Chatbots can quickly and accurately respond to customer inquiries, freeing time for marketing teams to focus on other tasks.
2. Increased Engagement –
Chatbots can reach a wider audience, engage them in conversations on multiple platforms, and carry forward the context, helping build trust and loyalty.
3. Better Lead Generation –
Chatbots can collect lead data and provide personalized recommendations that can help generate more sales, both new and upsells. It also reduces the sales cycle.
4. More Accurate Data Analysis –
Chatbots can analyze customer data to provide better insights into customer behavior for better marketing decisions and targeted campaigns.
5. Lower Operating Costs –
By automating mundane tasks, chatbots can help save time and money, allowing businesses to invest in other areas.
Chatbot for marketing – What does it mean?
A chatbot for marketing is an artificial intelligence (AI) tool that can interact with customers, prospects, and employees in real-time. It uses natural language processing (NLP) and machine learning (ML) to provide an automated and personalized customer experience.
The conversational and automated approach to customer service, sales, and marketing help businesses respond to customer inquiries quickly and accurately to meet customer needs. Chatbots can help companies increase their sales by providing personalized product recommendations and customer follow-ups.
In marketing, chatbots are used for various activities, including lead generation, customer segmentation, customer research, and content distribution.
Overall, a chatbot for marketing can be a powerful tool for businesses to
- increase customer engagement,
- improve customer service,
- drive sales, and
- boost customer satisfaction.
By providing an automated and personalized experience, chatbots can help businesses increase customer loyalty and retention.
Ways to use Chatbots for marketing
Chatbots automate customer service, sales, and marketing activities using AI and NLP capabilities. They are used to capture leads, promote products, and suggest additional items to customers by leveraging chatbots for marketing activities.
This section will discuss five ways businesses can use chatbots for marketing.
1. Lead Generation:
Chatbots can capture leads by asking questions and collecting customer information. This information can then identify potential customers and personalize sales messages. Lead generation bots can also send automated emails and other notifications to leads, prompting them to take immediate action.
2. Complete Purchase Process:
Not finding the right answers when the user is about to make a purchase leads to cart abandonment. Chatbots can answer customer inquiries and provide real-time support, guiding them throughout the buyers’ journey. It can also follow up with users who have abandoned the cart and encourage them to complete the purchase.
3. Personalized Messages:
Marketing teams can convert users better when the targeted messages are personalized and unique for every user. Chatbots can personalize customer messages by analyzing their demographic data and past interactions. This allows businesses to send more targeted messages tailored to customers’ preferences.
4. Product Promotion:
Chatbots can be used to promote products and services by sending notifications and messages to customers. These proactive messages can boost customer engagement with your brand and products and help businesses increase sales. What’s more, chatbots use rich media and aren’t limited to text and 2D graphics in their promotions.
5. Cross-Selling and Upselling:
Businesses can increase sales by suggesting additional items customers may be interested in purchasing. Chatbots are great at observing customer behavior and purchasing habits. Based on this data, the chatbot can recommend a related or supplementary product when the user is buying a product. These small nudges help cross-selling and upselling.
Examples of marketing chatbots
Now that we’ve seen how your business can use a chatbot in marketing activities, let’s look at how some top brands are already using it to boost their marketing.
1. Sephora:
Sephora has a chatbot that helps customers book a makeup session with them. The chatbot is integrated with Facebook Messenger and ask the user a couple of question to book appointments at a location closest to them. Sephora has increased its booking orders by 11%. Due to the seamless experience, patrons who scheduled the apointment end up purchasing products worth $50 in-store.
2. Nike:
Nike’s chatbot, aka Stylebot, is designed to help customers find the right fit and style. The chatbot recommends products based on users’ preferences and enables them quickly and easily browse through the collection. With the Stylebot, Nike has been able to tap into its Facebook audience and increase its CTR by 12.5x and conversions by 4x.
3. Burger King:
Burger King’s chatbot, called “Niki,” helps customers order their favorite burgers and sides. It can also offer meal suggestions and help customers locate the nearest Burger King restaurant. Using images and conversational language, the bot has increased customer engagement and sales.
4. Cosmopolitan of Las Vegas
Cosmopolitan has a chatbot that helps guests make restaurant recommendations, book tables, spa treatments, event tickets, and self-guided tours, as well as answer questions about hotel services. According to the president of the Cosmopolitan of Las Vegas, guests who engaged with the chatbot spent 37% more than guests who didn’t engage with the chatbot.
5. Starbucks:
Starbucks is another top brand that uses a chatbot on their “My Barista” app to help customers order their favorite drinks and food. It can provide information, make recommendations, and even assist customers with payments. The users can personalize their experience further by using text or voice commands to order their coffee.
How to implement marketing chatbots on your platform?
Chat360 is a no-code installation platform that helps businesses implement chatbots on their platform for marketing purposes. It is a powerful tool that helps automate customer service, target customer segmentation, and increase customer engagement. With Chat360, businesses can quickly build and deploy chatbots to help them acquire leads, engage customers, and collect feedback.
Companies can customize their Chat360 bots to their specific needs and deploy them on their website, WhatsApp, Instagram, and Facebook Messenger. Businesses can integrate their CRM, eCommerce stores, email services, and payment gateways to instantly access existing customer data and better serve customer requests quickly. With its intelligent AI, the chatbots can also hand over the chat to an online agent.
Learn more on how to get started with Chat360 here.
Harnessing the power of AI chatbots for marketing
Chatbots are quickly becoming a powerful tool for businesses regarding marketing. With their ability to interact with customers 24/7 and provide personalized responses to their questions and inquiries, chatbots are revolutionizing how companies engage with customers.
Studies have shown that chatbots can increase sales by up to 67% and lead to 24% higher customer satisfaction. Additionally, chatbots are estimated to save businesses an average of $8 billion in customer service costs.
It’s an exciting time! By building an effective chatbot strategy, businesses can reap the rewards of improved customer relationships and boosted ROI. And with technology advancing every day, there’s no limit to what chatbots will be capable of doing in the future.
So why not don your botmaster cape and get ahead of the competition? Take a trial today and build meaningful customer relationships with your innovative chatbot!
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