WhatsApp has become an increasingly important part of our lives, hasn’t it? Billions of messages are passed on WhatsApp every day. Whether an individual is attempting to contact a long-distance friend or a business is trying to connect with a local customer, WhatsApp has made conversations simple for all! If you are a company that provides international services and wants to connect with customers instantly and at no cost, WhatsApp is the tool for you. Customers are becoming more accustomed to making purchases at the tap of their mobile screens as technology advances.
Why Should You Use WhatsApp for Sales:
Reach:
You can reach a wider audience with WhatsApp for sales than you could with other channels because it is the most popular messenger app in 128 countries.
Low Barrier:
With WhatsApp for sales, you can reach out to clients through a channel they are already using. The majority of people check their messages several times per day, making WhatsApp the simplest and most practical way for them to contact companies.
Stunning Speed:
Long wait times and slow responses are two major sources of customer annoyance. Because WhatsApp messages are shorter and more concise than emails, you can respond to customers’ inquiries and problems more quickly, lowering the chance of churn.
Data Privacy:
Privacy worries are becoming more prevalent in the current era due to the increasing presence of hackers. But WhatsApp for sales is highly secure due to its end-to-end encryption and dedication to upholding user privacy.
Brand Impression:
Making it onto your customers’ phone contact list has a personal feel to it. It conveys a more casual vibe than phone or email and demonstrates to your customers that you are on their level.
Suggested read: How to add WhatsApp bot for groups?
Stats That Prove WhatsApp is Preferred by Businesses Worldwide:
According to PYMNTS, WhatsApp Business, its B2B initiative, has amassed more than 5 million business users in just one year since its launch.
According to Mailchimp, despite their popularity, emails and SMS have open rates of 21.33%. Click-through rates are even lower, with only 2-5% of recipients clicking on the links provided in the email. In contrast to emails and SMS, WhatsApp has a 98% open rate, which means that 98 messages out of every 100 are read.
Every day, approximately 175 million people send messages to business accounts on WhatsApp, according to WhatsApp CEO Will Cathcart.
Automating WhatsApp Abandoned Cart recovery notifications aids in the recovery of 45-60% of abandoned carts and application drop-offs.
How to Use WhatsApp for sales:
If you are planning to use or are already using WhatsApp to increase your sales, here are some good tips for selling on WhatsApp:
Establish Your Business:
Setting up a WhatsApp business profile is the first step in getting your business selling on WhatsApp. It is advisable to get a new phone number that will be used only for business. You would need to verify your phone number, choose a business name, and upload a profile picture after installing and opening the app. You can then access the settings to configure your hours of operation. As soon as a customer starts a conversation, you need to send them a welcome message.
Improve Product Visibility:
To showcase your goods or services on WhatsApp, you should think about making a catalog. Previously, companies could send product images one at a time. Customers can now view the entire company catalog within the interface, though. Your customers can interact with your business easily thanks to a catalog. You can add a variety of products or services to your catalog on WhatsApp Business.
The following are the steps to do so:
- Open WhatsApp Settings and select Business Tools.
- To add a new item, select Catalog.
- To add pictures, click the plus sign.
- Don’t forget to include the name of your product or service, and think about including any optional information like a description or website link.
Clear-cut Product Demonstration:
WhatsApp gives you the ability to immediately forward product demonstrations to your customers because of its rich media features. You can share a variety of images and instructional videos with your audiences to provide them with high-quality information about your product or service. The path to generating excitement about your good or service is made clear by product demonstrations. Additionally, they let you respond to a variety of product-related questions right when a potential customer needs your help. Better business engagement results from this, which raises conversion rates.
Develop Customer Relations:
For most businesses, developing fantastic customer relationships is the pinnacle of success. The appeal of WhatsApp is that it allows you to interact with your customers on a platform that they already use to talk to their loved ones. With faster, more direct, and more individualized service, WhatsApp can help you build stronger relationships with your customers and increase conversion rates.
Support Customers Post-Sales:
After a customer makes a purchase, the relationship does not end. Everyone has purchased a product that does not meet their needs or that they do not know how to use at some point. If a customer has to jump through hoops to get a refund or product assistance, they will not hesitate to let you go.
WhatsApp is a low-effort way to provide post-sales support to your customers without making them wait in long lines or repeat information. You can provide video tutorial support for goods that don’t need technical know-how. Without exchanging emails back and forth, refund requests can also be handled quickly.
Turn to Automation:
You can’t be efficient and fast unless you have the right automation. The right automation will help you save the time required to provide your customers with the personalized service they desire. Here are some possibilities:
Quick responses: Use templated messages to respond to frequently asked questions quickly.
Auto-replies: Whether you’re out of the office or simply unable to respond quickly, set up an auto-reply to ensure your customers receive an instant response.
Chatbots: Creating a WhatsApp chatbot is the ultimate option. Chatbots can assist you in answering questions, routing customers to the appropriate agent, and even collecting leads. You don’t even require coding for designing chatbots for WhatsApp.
You can turn to Chat360 to design chatbots with ease.
Features Provided by WhatsApp for Sales:
Broadcast:
WhatsApp for sales has a lot of untapped promotional potential. You can send informational or promotional content to your customers using the “Broadcast” feature without invading their privacy, as it works similarly to the BCC feature in emails. And, because you need your customers’ permission to send them WhatsApp messages, you can be certain that you’ll only be targeting leads who are interested.
You can share information about flash sales and promotions using the “Status” feature. Because an updated status is only available to viewers for 24 hours, it can be used to capitalize on your customers’ scarcity mindset and increase conversions.
QR:
WhatsApp has a “click to chat” feature that allows you to start a conversation with someone without saving their phone number. This is convenient for customers who do not want to remember the phone number of every business with which they interact. You can produce a link that can later be transformed into a QR code.
As an alternative, you can just print your QR code on posters or marketing materials. By scanning the QR code with their smartphone, customers can strike up a conversation if it piques their interest.
Related: WhatsApp Bot Features Guide
Switch to WhatsApp for sales for the betterment of your business:
If there is a real question of if businesses should use WhatsApp for sales or not, there is only one answer to that. Yes indeed, WhatsApp for sales is a powerful platform that can help your company drive lead generation and customer engagement.
WhatsApp Business enables businesses to message their customers directly within the WhatsApp messaging platform in a safe and secure manner. WhatsApp has several features that, when used correctly, have the potential to increase your sales.
Furthermore, you can use WhatsApp chatbots to respond to potential customer inquiries and provide your audiences with a hassle-free sales journey.
Get a chatbot for WhatsApp for sales and see your revenue booming in no time!