When you successfully create a WhatsApp Business Account, the next immediate step would be to look for how to verify WhatsApp Business Account. We will be talking in depth regarding all the steps so that you get a green tick official WhatsApp badge for your account.
When communicating with your target audience, a verified WhatsApp Business Account builds trust amongst your users. You will receive a green tick verified badge beside your account name that helps in distinguishing whether you’re account is official or not.
Check out all the steps and let us know in the comments section if you face any issues with WhatsApp Business Account verification.
What is a verified WhatsApp Business Account?
In short, when a business verifies its account by submitting all the required documents to WhatsApp, they receive a verified WhatsApp Business Account.
The verification process differs in the way you do it. You may seek assistance from Business Solution Provider (BSP) or do it independently if you have the right tech skills. We will be discussing the steps later in this blog.
What is a green tick WhatsApp badge?
A green tick is a symbol that similarly looks to a right mark that is notified beside your WhatsApp Business Account name. This badge is directly received by WhatsApp and helps your business to boost its brand image when it comes to communicating with your customers.
Need for getting a verified WhatsApp Business Account or green tick badge
Helps in brand identification
To hurt a business’s reputation, many companies use low-level strategies to create duplicate brand accounts on WhatsApp. Through this, they try to steal the other company’s database or damage their reputation so that customers will not opt for anything from them. This is why a green tick on your WhatsApp profile is required when interacting with your customers.
You can receive a better response.
Compared to a non-verified WhatsApp Business Account, you’ll have an advantage when it comes to receiving a better response. When a user can identify that your account is genuine, they will not have to worry while interacting with your account on WhatsApp.
Creates safer environment
There will be many instances when a customer has to share confidential information; this is where the green tick verified badge will help your business.
Brand strategy
Verifying the WhatsApp Business Account is ideal for companies wishing to boost their brand image on social channels and seek high ROI from marketing.
Displays your account with a name
Traditionally, non-verified WhatsApp Business Accounts are identified with a phone number. But after verification, your business name will be directly displayed to the end-user rather than your contact number.
Requirement for WhatsApp Business Account verification
There is no proper clarity on the exact prerequisites needed to get a verified account. But on an overview, here is a list of things your business should possess.
Organic news coverage
When I’ve mentioned the term organic – this means non-paid advertisements. If your business is popular and is being covered by various media houses, it is a huge added advantage for the verification process. Because WhatsApp can’t randomly approve a business account name when no one knows about it.
Pro tip: Having a Wikipedia page of your company is enough to get WhatsApp’s attention.
WhatsApp Business API
If you have a WhatsApp Business API Account, there is a high chance for your account approval because Meta can determine your account quality based on past customer interaction data.
Verified Facebook Business Page
You have to create a Facebook page for your company and get it verified, and this will help in the green tick verification process for your WhatsApp account.
Business establishment
WhatsApp doesn’t allow individuals to receive a verified badge because they need to be a business that is registered through the local civic bodies.
Secured account
Setting up 2FA (2-factor authentication) makes your account more secure and helps in the verification process.
Clean records
WhatsApp analyses your business account interactions with past customers. If you haven’t received any policy violation like getting blocked or being reported as spam, then WhatsApp doesn’t mind issuing a green tick badge.
Related: Explore WhatsApp Chatbot Features
How to verify WhatsApp Business Account?
There are two ways to verify a WhatsApp Business Account – The traditional approach and taking assistance from BSP.
Traditional approach
There are multiple attributes that you have to pass when it comes to verifying your business account through this method.
1. You need to have all the prerequisites
Before verifying the account, you must self-evaluate to see whether your business account has fulfilled all the standards displayed in the prerequisites section. It will be easy if you follow all of the above conditions listed.
2. Visit the Facebook business manager account
Ensure that your FB account is verified before proceeding with this step. When all the prerequisites are fulfilled, visit the Facebook business manager section.
3. Navigate to direct support
Go to the business setting of your FB manager account. Then select WhatsApp account and see which account you need to get verified. After selecting, go to the ‘manage people’ section and click settings.
4. Reaching out to support team
You will find the ‘contact support’ button in the settings section. Enter all your business details and send. The review can happen from days to weeks, and you can simultaneously track the status from your FB manager account.
Verify through a Business Solution Provider (BSP)
This is one of the most common and widely used techniques for getting a verified green tick badge for a business account.
1. Clear some of the prerequisites suggested
Before proceeding, see whether you’ve met some of the required criteria. You must have a verified FB manager account, shouldn’t have violated any WhatsApp policies, and should be a legally registered business.
2. Reach out to a BSP
You need to contact a BSP – like Chat360.io and share all your business details with them. The points can be regarding your account status, business information, contact number, website address, FB profile URL, and so on.
3. WhatsApp Business API account
The BSP will create a WhatsApp Business API account for your company. It is one of the most critical steps in receiving a verified badge.
4. Get your account displayed with a green tick
In 2 weeks, you will receive a response from Meta for your business profile to get approved, and it will automatically pop up beside your business name on WhatsApp.
Note: The time taken for approval and getting a verified badge depends entirely on Meta. BSP acts like a bridge between your business and Meta. But the chances of getting a green tick badge are higher through BSP.
Challenges in verifying a WhatsApp Business Account
1. Finding a reliable BSP
When it comes to choosing a BSP, you need to be wiser in selecting them. Check out their past data on how is their customer service and solution deliverability. On that basis, you can opt for a service from them. Unlike Chat360.io, you need not worry about these constraints. We have a dedicated team with all the skills to provide you all the solutions.
2. Comes with a cost
You need to have a budget for registering a verified WhatsApp business account. You can talk to a BSP to learn more about it, and the cost varies from BSP to BSP.
3. Uncertainty
Getting a verified WhatsApp Business Account is challenging because of multiple unknown factors. But the best part is you can keep applying if your application gets rejected.
FAQs
Here are some common problems users face while verifying a WhatsApp business account.
How long does WhatsApp take to verify the Business account?
When it comes to verification, there is no exact timeline for it, as it ranges from days to months. But as per our understanding and after looking at our client’s case, the turnaround time for verification will be a month. In a few cases, the account gets verified in just two weeks.
Why can’t my contact number be verified on WhatsApp?
There can be 4 instances when a user faces this problem:
1) If you are using your phone number on a different WhatsApp account. This gets internally clashed, and the verification fails.
2) If you are using a contact number that you do not own. Then the verification process will fail because WhatsApp sends an OTP to verify it.
3) If you are using any third-party apps like to block calls or messages, the verification can not be completed in the presence of those apps.
4) Check whether you have an active data connection, whether it is cellular based or through WiFi.
Why did Meta reject my WhatsApp account verification?
This can happen due to multiple instances. If you are not following the prerequisites that are listed above, it will result in getting your application being rejected. Ensure all the conditions and requirements are fulfilled before applying for the verification process.
Can I use Email for the verification process?
Currently, there is no such method as WhatsApp offers only a verification process through an SMS or phone call.
What is the advantage of applying for green tick verification through Chat360?
It will be a hassle-free approach where you can get a verified green tick badge using assistance from Chat360. If your application has been rejected in the past, you do not need to worry, as we will handle it on your behalf.
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